Nicola Minton Email & Phone Number

• Develop and manage Paradigm’s marketing strategy. Enable corporate leadership, sales, practice leaders, client partners, and strategic partners to communicate the value and impact Paradigm provides.
• Coordinate bi-weekly publication of self, leader, and employee-authored blogs and white papers; write and publish press releases, community announcements, and executive leadership communications.
• Develop collateral representing Paradigm services, solutions, and value enablement including success stories, white papers, brochures, videos, and presentations.
• Craft and manage solution campaigns, driving $3M+ in closed revenue; monthly newsletters engage 5,000+ prospects and customers.
• Ensure website content is up-to-date; manage website development and design; curate and post social media content; enable Paradigm team to leverage social media, amplifying Paradigm’s messaging.
• Organize and facilitate client-facing and partner events, driving $2M+ in closed revenue; internal programming (team building, holiday parties, and community service).

Dallas/Fort Worth Area

• Graphic designer and copywriter responsible for creating B2B advertising (print, digital, and email marketing), customer marketing resources (graphics, templates, videos, tools, and guides), and social media content..
• Manage co-op marketing program: coordinate spend of $100,000+ for practice-specific marketing efforts; review material for brand alignment and on-label content; reconcile with Accounting to ensure accurate payment to.
• Lead social media content conception, production, and platform management; liaise with external partners to ensure social media content and activities are brand-aligned.
• Ensure website content and provider locator listings are up-to-date; manage users and customer resources on Thermi’s customer portal (1,000+ users).

• Designed a process to track current and previous revisions of marketing collateral for intradepartmental tracking.
• Facilitate twice-monthly physician-hosted webinars, consisting of ~50-400 registrants, intended to convert customer leads and support professional collaboration.
• Played an integral role in rebranding the ThermiVa product line from inception through completion of the design process: gathered information through industry research and meetings with the sales team; created new.

Phoenix, Arizona Area

• Identified, analyzed, and researched competitor KPIs to establish a set of metrics with which to evaluate Paradigm Technology.
• Researched, evaluated, and identified a time keeping system for a workforce of 250+ people that offers an estimated impact annually of 590 hours and $41,181 savings in time and overhead, and increased accuracy of.

• Impacted the Sales and Service divisions of 8 dealerships that deliver ~ $35 million in revenue each year.
• Created a 3-point rating system and checklist for dealer websites. Identified important dealership information, its location within the website, and the ease of reaching it.
• Developed a procedure and division of labor for lead responses that will culminate in an increased percentage of the 5 Key Drivers to exceed the expected 50% threshold.
• Increased service department traffic by determining best practices in Consumer Connection (CRM) by constructing guidelines specific to each targeted dealership.
• Built recommendation reports for 8 Zone Managers in order to work with and improve 50+ dealerships’ metrics.

• Promote brand awareness and gain exposure through social media (Facebook and Instagram).
• Lead physical marketing efforts; design promotional material, conduct in-class presentations to recruit users.

• Collaborate with other interns to create brand awareness to increase sales.
• Research projects, administrative tasks, reception, and attend client meetings.
• Exposure to all departments: accounting, creative, account services, PR, media and planning, and strategy.