Nicola Minton Email & Phone Number

Develop and manage Paradigm’s marketing strategy. Enable corporate leadership, sales, practice leaders, client partners, and strategic partners to communicate the value and impact Paradigm provides.• Coordinate bi-weekly publication of self, leader, and employee-authored blogs and white papers; write and publish press releases, community announcements, and executive leadership communications.• Develop collateral representing Paradigm services, solutions, and value enablement including success stories, white papers, brochures, videos, and presentations.• Craft and manage solution campaigns, driving $3M+ in closed revenue; monthly newsletters engage 5,000+ prospects and customers.• Ensure website content is up-to-date; manage website development and design; curate and post social media content; enable Paradigm team to leverage social media, amplifying Paradigm’s messaging.• Organize and facilitate client-facing and partner events, driving $2M+ in closed revenue; internal programming (team building, holiday parties, and community service).• Liaise with strategic partners to enable go-to-market initiatives around solutions and events.• Manage the client satisfaction (CSAT) survey process; led complete program relaunch.• Support the internal operations team with the development of engagement materials including onboarding collateral, corporate processes, and internal communications.

Dallas/Fort Worth Area

Graphic designer and copywriter responsible for creating B2B advertising (print, digital, and email marketing), customer marketing resources (graphics, templates, videos, tools, and guides), and social media content. Reach 62,000+ prospects and customers with effective messaging, leading to customer conversions.• Manage co-op marketing program: coordinate spend of $100,000+ for practice-specific marketing efforts; review material for brand alignment and on-label content; reconcile with Accounting to ensure accurate payment to vendors.• Lead social media content conception, production, and platform management; liaise with external partners to ensure social media content and activities are brand-aligned.• Ensure website content and provider locator listings are up-to-date; manage users and customer resources on Thermi’s customer portal (1,000+ users).

• Designed a process to track current and previous revisions of marketing collateral for intradepartmental tracking.• Facilitate twice-monthly physician-hosted webinars, consisting of ~50-400 registrants, intended to convert customer leads and support professional collaboration.• Played an integral role in rebranding the ThermiVa product line from inception through completion of the design process: gathered information through industry research and meetings with the sales team; created new content; ensured FDA compliance; designed the majority of ThermiVa patient marketing materials.

Phoenix, Arizona Area

• Identified, analyzed, and researched competitor KPIs to establish a set of metrics with which to evaluate Paradigm Technology.• Researched, evaluated, and identified a time keeping system for a workforce of 250+ people that offers an estimated impact annually of 590 hours and $41,181 savings in time and overhead, and increased accuracy of payroll reporting by 30%.

• Impacted the Sales and Service divisions of 8 dealerships that deliver ~ $35 million in revenue each year.• Created a 3-point rating system and checklist for dealer websites. Identified important dealership information, its location within the website, and the ease of reaching it.• Developed a procedure and division of labor for lead responses that will culminate in an increased percentage of the 5 Key Drivers to exceed the expected 50% threshold.• Increased service department traffic by determining best practices in Consumer Connection (CRM) by constructing guidelines specific to each targeted dealership.• Built recommendation reports for 8 Zone Managers in order to work with and improve 50+ dealerships’ metrics.

• Promote brand awareness and gain exposure through social media (Facebook and Instagram).• Lead physical marketing efforts; design promotional material, conduct in-class presentations to recruit users.

• Collaborate with other interns to create brand awareness to increase sales.• Research projects, administrative tasks, reception, and attend client meetings.• Exposure to all departments: accounting, creative, account services, PR, media and planning, and strategy.