Responsible for overseeing AIA’s day-to-day operations and ensuring business strategies are effectively implemented to achieve the Association's goals. Collaborating with the Executive Team and managing all departments, focusing on optimising processes, allocating resources, and performance to enhance efficiency and productivity. Maintaining a seamless workflow, managing risk, and acting as a bridge between AIA's vision and the practical execution of organisation initiatives, contributing to AIA's overall success and growth.

Overseeing and guiding AIA strategy; planning, executing, managing, and measuring change initiatives effectively, ensuring smooth transitions, and achieving desired outcomes.Planning – working closely with the chief executive and as part of the senior leadership team, assessing the current state of the organisation, identifying areas for improvement, and developing a comprehensive change strategy aligned with organisational objectives.Execution – working towards achieving our five strategic outcomes by implementing initiatives designed to align the seven elements of the McKinsey 7 S model. Taking an adaptive planning approach and considering Lewin’s force field theory.Communication – identifying and engaging with key stakeholders; creating a communications strategy, developing, and delivering clear and consistent messages to address concerns, managing resistance, and securing buy-in and support for strategy initiatives.Training and development – assessing the training needs of the organisation to drive change and collaborating with colleagues to develop and deliver training programmes. Providing support and resources to help employees acquire the necessary skills and knowledge to adapt to new processes, systems, and ways of working.Performance measurement and evaluation – establishing metrics and evaluation mechanisms to assess the success of the strategy. Monitoring progress, collecting feedback, and measuring key performance indicators. Reviewing outcomes and identifying lessons learned to improve future initiatives.

Developing and executing marketing strategies to promote AIA, increase brand awareness, and drive customer engagement.Planning – developing the marketing and PR strategy for the organisation, using PR Smith’s SOSTAC model. Collating market research and intelligence to gain key insights to shape the direction of the strategy. Allocating budgets and monitoring expenditure; reporting on ROI.Execution – developing and implementing website design and function; updating and creating web content. Selecting and implementing marketing software and integrating with existing systems and processes. All aspects of event planning and marketing, including market research and customer feedback. Organising and attending trade shows and exhibitions, both nationally and internationally.Communication – communicating strategy to senior management and obtaining their buy-in. Co-ordinating and implementing communications with customers and stakeholders and ensuring all channels reflected consistent messaging and the desired brand positioning. Cultivating and maintaining social media profiles. Magazine editing, content and production. Writing and disseminating press releases. Giving presentations and interacting with customers and other stakeholders.Building relationships – creating and growing a network of partners and working with them to expand AIA’s profile. Liaising and collaborating with trade press.

Creating and developing a new website for AIA in addition to my other responsibilities as a Development Executive.Website design and development - creating a website design and bringing it to life, ensuring functionality, responsiveness, and user satisfaction. Combining technical expertise with creativity to create a visually appealing and user-friendly website that met the organisation's objectives.Project planning and implementation - planning and implementing the website project over 12 months, delivering on schedule and on budget.Design and technology - using Adobe Photoshop and Dreamweaver, gaining an understanding of HTML code. Understanding good website design and structure.

Working as part of a team managing and overseeing the development of new business opportunities, partnerships, and projects to drive growth and achieve organisational goals, as well as marketing and public relations.Communication - developing promotional writing and presentation skills. Writing compelling press releases, adverts, magazine articles and other promotional collateral, targeting key customer segments. Travelling within the UK and overseas representing AIA at exhibitions, customer presentations and press conferences. I met a wide-variety of people from both professional and educational backgrounds, developing my interpersonal and networking skills.Project management - planning, execution and monitoring of campaigns and initiatives. Analysing data, market trends, and opportunities to evaluate the viability and potential returns of projects. Tracking KPIs, preparing reports and providing insights and recommendations for continuous improvement.Stakeholder management - establishing and nurturing relationships with key stakeholders, engaging in networking activities, attending industry events, and building rapport to foster collaboration. Maintaining positive relationships and leveraging these connections for business growth.

Providing high-level administrative support to the Director of Development and Training, playing a vital role in ensuring the smooth operation of his daily role and handling a wide range of responsibilities.Administrative support - managing calendars, scheduling appointments and meetings, arranging travel and accommodation, and handling correspondence. Prioritising tasks, organising documents, and maintaining efficient systems to support the Director of Development and Training's workflow.Communication - acting as a primary point of contact for internal and external stakeholders. Handling phone calls, emails, and letters, responding to enquiries, relaying messages, and managing the flow of information. Ensuring a positive and productive interaction between the director and stakeholders. Building and maintaining professional relationships.Project planning - organising meetings and events; coordinating logistics, sending invitations, preparing meeting agendas and materials. Managing specific projects assigned by the director; defining project timelines, coordinating resources, tracking progress, and ensuring timely completion.