The Disciple Daily Podcast is a fun, honest and faith-based show that discusses the importance of centering your life around Jesus. From relationships to marriage, from parenting to family, from real world experiences and everyday life, you can expect thought-provoking discussions that will lead you to live faithful and fruitful life for Jesus.

Coco Fierro is a design, creative production, and brand building agency, founded by myself, to continue to develop my design/brand portfolio by choosing clients with unique and diverse design needs. At Coco Fierro, I have had the opportunity to stay empathetic to my customers design needs and deliver world class projects including 3D interior/exteriors for Bruno Mar’s casino remodel, as well as virtual renovations for Mark Davis, Owner of the NFL Raiders, personal suite inside the Las Vegas Allegiant stadium. I have also chosen to select my clients that have a positive mission and healthy impact on the earth, including delivering digital marketing designs promoting dog health for businesses like Meaningful Tree, and designing new brand identity/digital advertising for multiple wellness companies. I have provided creative advertising strategies, brand identity, packaging, interiors, physical product design, websites design/development, retail and marketing creative to over 15 clients in the last year. My heart has always been in the physical manipulation of pixels to create something beautiful.

Responsible for all marketing creative, promoting discovery, explore, sales, brand positioning, and creative strategy. I implemented a brand revitalization, creative strategy, and re-built the e-commerce websites for Cobram’s olive oil, wellness and tea categories. I built and managed a Digital Marketing team, owned the creative agency relationship, developed a customer journey design strategy, and marketing playbook, increasing our customer following, sales conversion, and competitor analysis across all online channels. I sourced and developed new strategic partnerships, social engagements, and advertising campaigns. I built and implemented a partnership and influencer program to promote awareness of the Cobram brand via broadcast and digital channels.

RIZE is a platform technology company that delivers next generation mobile applications. Our proprietary platform allows global companies and top influencers to own, manage and monetize their content. Rize mobile-first, brand-influencer platform offers the next generation direct shopping experience. I led all creative fronts to help scale the company fortifying the brand and customer journey. I owned, conceptualization, brand research, art direction, creative marketing, app/web design from ideation to completion. I developed monetization solutions, new features and overhauled the visual design for product and marketing. I led a team of internal and external creatives, developers and production resources.

As the Creative Lead/Program Manager Amazon Ads team, it was my responsibility to provide an on-site working demonstration for former CEO, Amazon, Jeff Bezos, of a live streaming shopping TV show, in which customers could purchase products real-time. This ground-breaking live-stream prototype was approved by leadership and is now Amazon.com/live. To build a real-world example of the final product, I was responsible for the video production, sound design and post-production for all VOD and branded content. I developed show topics, concepts and produced a series of test episodes that were reviewed by internal stakeholders and leadership on a weekly basis. I moderated the focus groups, usability testing, and conducted user interviews to ensure quality of this program. Finally, I established a sponsored influencer program framework for Amazon.com/live at CES to promote this new technology. This effort also led to a new on-line video program called “video shorts”, for Amazon.com where I interviewed celebrities, Nick Cannon, Shaq O’Neil, and others to promote and sell hardlines at Amazon.

At AT&T, I built the 1st in-house video production studio that focused on product marketing solutions through video. I worked closely with the Web, Advertising and Analytics teams to understand what type of videos get better engagement, and provide higher acquisition results. My research, video direction and contextual video design efforts lead to a 32% increase in cell-phone sales on the AT&T product detail pages in 2013. I created the top organic viewed thumbnail and video on the AT&T home page for the HTC One phone, with over 250K views on the 1st day, 50% more views than any other product video at that time. I learned that humanistic video earned more trust and engagement than the typical “360 phone” videos that our vendors were producing. Throughout my career at my AT&T, my ability to establish and strengthen the brand through video and top creative projects earned me a unique creative role for AT&T’s special projects including “The Mobile Movement”, in partnership with SXSW.

ProductionResponsible for executing all phases of production.Clients: Sony, FOX, HBO, Paramount Pictures, Microsoft, AT&T, Amazon.DesignDevelop brand strategies developed for client projects including ideas that demonstrate insight and innovation; solutions that engage audiences.