Major Accomplishments: Promoted to director after completing 2 yearly senior positions; exceeded expectations in annual 360 degree leadership assessments with 5/5 rating on performance, teamwork and accountability. Built client relationships which led to growth in revenue and profitability (Matching a celebrity to a designer brand). It's no secret that celebrities endorsements help sell. Created original social media content (written and visual) that drew hundreds of shares and likes.

● Led brainstorming sessions to develop editorial lineups and story ideas. Assigned articles for print publications and digital content hubs. ● Managed editorial content and production of a weekly and monthly print magazine and their websites.● Planned and executed around-the-clock news coverage and related features on 2 leading Arab websites.● Led collaboration (Celebrity Cover Shoots) across multiple teams including celebrities, makeup artists, photographers, hairdressers, stylists, reporters, etc. Will also be responsible for making sure all the team meet their goals.● Conducted hundreds of qualitative interviews with international and Arabic celebrities.● Managed and developed a team of digital content juniors, helping them grow as digital journalists and challenging them to innovate..● Worked alongside editor-in-chief to maintain Haya and Marie Claire Arabia’s editorial calendar, on both websites and social media.● Worked with video editing team in all aspects of film production.● Reviewed scripts for an onsite shoot; provided a proposal on how the video should be taken, lighting, and the use of colors to achieve best results.● Collaborated with the pre and post-production teams throughout the video editing process.● Edited, processed, and wrote headlines and captions for video content.● Traveled to lifestyle events and press trips, serving as a reporter and presenter at red carpet award shows and festivals.

● Wrote cover stories for Aljamila magazine.● Interviewed and wrote traffic-driving news stories with/about celebrities, featured on Aljamila website.● Passion for the fashion and beauty industries and good contacts with in house and agency PRs.

● Liaised closely with the Social Media Manager to ensure that the TV show’s message is being executed online.● Adhered to the editorial calendar to ensure that content is released on time.● Remained current on social media best practices and trends.● Conducted video interviews with guests for LBCI website and social media.● Familiar with the WordPress Dashboard.

● Researched broadcast topics.● Scheduled talent appearances.● Provided direction to morning show host.● Identified hot button issues and generated ideas for compelling listener-relatable conversations.● Hosted a weekly movie section.

Major Accomplishments: Promoted within these 8 years for successfully implementing multiple projects and being recognized for superior communication and interpersonal skills with staff members and celebrities. Talent for story concepts, particularly those that identify issues and trends in lifestyle.

● Managed content development, editing and approval process, in collaboration with the publisher.● Supervised team of content creators to prioritize work, manage workloads, and solve problems.● Liaised with Gala international for stories chosen from other territories.● Encouraged featuring and collaborating on ideas with and from other members of the team in different departments.● Managed all aspects of feature development from pitch, to story development, through execution● Worked with editor and art director to conceptualize feature layouts.● Remained current on major developments in celebrity, fashion & lifestyle.● Ran cover stories and features with celebrities.

● Involved at every stage of the production process, helped and guided others to do their job. ● Assumed the entire cost of the video.● Assisted the executive producer.● Held regular meetings with the director and the celebrity to discuss characters and scenes.● Troubleshooted problems that arise during production.