Nicolas Berg Email & Phone Number

Freneuse, Île-De-France, France

Société spécialisée dans la construction et la rénovation de piscine, vente de Spa, Sauna et Hammam haut de gamme. L'entreprise et notre show room de 300m2 sont basés à Freneuse dans le 78. Revendeur agréé de la marque de Spa HotSpring

Develop and implement the marketing strategy for Sony Corporate and Education business Group in Europe. - My budget responsibility is around 120 M€- Hands on role with the primary responsibility of delivering the numbers (Turnover, Gross profit) as well as implementing Sony C&E Strategy, Mid-Range Plan (3 to 4 Years), to deliver sustainable growth within my categories as well as creating new End User solution- Manage the Solution Marketing team to create and deliver innovative End… Show more Develop and implement the marketing strategy for Sony Corporate and Education business Group in Europe. - My budget responsibility is around 120 M€- Hands on role with the primary responsibility of delivering the numbers (Turnover, Gross profit) as well as implementing Sony C&E Strategy, Mid-Range Plan (3 to 4 Years), to deliver sustainable growth within my categories as well as creating new End User solution- Manage the Solution Marketing team to create and deliver innovative End User solution for Corporate and Education market, working with 3rd Party or creating them in Europe- Manage Display business, ranging from BtoB flat Panel to Home Cinema projectors, together with Simulation category and develop Direct and Indirect Channel Marketing according to business specificity - Engage and negotiate with the R&D team in Japan - Manage > 20 people (incl. Middle Management), Solution Managers , Product Managers , and the Trade & Segment Marketing team as well as the pre sales engineering team. Show less

France

Develop and implement the marketing strategy for Sony’s Displays business in Europe and establish Sony as a key player in this industry. I have consolidated our Top 3 position in Installation (#1) and Home projector (#2) as well as the 50-70-inch B2B flat panel (#3) Display markets- My budget responsibility is around 70M€, achieved 57M€ in FY13 (~25% growth)- Hands on role with the primary responsibility of delivering the numbers (Turnover, Gross profit) as well as implementing Sony… Show more Develop and implement the marketing strategy for Sony’s Displays business in Europe and establish Sony as a key player in this industry. I have consolidated our Top 3 position in Installation (#1) and Home projector (#2) as well as the 50-70-inch B2B flat panel (#3) Display markets- My budget responsibility is around 70M€, achieved 57M€ in FY13 (~25% growth)- Hands on role with the primary responsibility of delivering the numbers (Turnover, Gross profit) as well as implementing Sony Display strategy, Mid-Range Plan (3 to 4 Years), to deliver sustainable growth within my categories- Manage Display business, ranging from BtoB flat Panel to Home Cinema projectors and develop Direct and Indirect Channel Marketing according to business specificity - Engage and negotiate with the R&D team in Japan - set the right Marketing Actions, Pricing, Specific promotion in line with the Zone’s needs to achieve our development plan- Manage ~15 people, 4 Product Managers and 7 Trade Marketing Manager across Europe and pre sales engineers Show less

Clichy

My areas of responsibility were Display, Digital Photo, Ipela products (Videosecurity and Videoconferencing) and Medical product. I successfully reorganized the Marketing organisation to deliver against our Business Objectives- My budget responsibility was 22.7M€ and I achieved ~ 25M€ - Hands on role with the primary responsibility of delivering the numbers (Turnover, Gross profit) - Managing Display, Ipela, Medical and Digital photo business - Develop Direct and Indirect… Show more My areas of responsibility were Display, Digital Photo, Ipela products (Videosecurity and Videoconferencing) and Medical product. I successfully reorganized the Marketing organisation to deliver against our Business Objectives- My budget responsibility was 22.7M€ and I achieved ~ 25M€ - Hands on role with the primary responsibility of delivering the numbers (Turnover, Gross profit) - Managing Display, Ipela, Medical and Digital photo business - Develop Direct and Indirect Channel Marketing according to business specificity - Manage 4 Product Managers (Junior and Senior) Show less

Clichy

I managed to build an efficient business, by putting in place the right marketing action, like pricing strategy according to the different channel and market we were targeting. I multiplied by 3 the Net Sales of key player in Education within 2 years. I initiate the launch of new product category for French market. NS increase by +7% (13.5 M€) in 2007 and doubled the turnover of flat screen category- Budget Elaboration, Marketing Strategy for FY 07/08, for BtoB and Home Projectors, PuD… Show more I managed to build an efficient business, by putting in place the right marketing action, like pricing strategy according to the different channel and market we were targeting. I multiplied by 3 the Net Sales of key player in Education within 2 years. I initiate the launch of new product category for French market. NS increase by +7% (13.5 M€) in 2007 and doubled the turnover of flat screen category- Budget Elaboration, Marketing Strategy for FY 07/08, for BtoB and Home Projectors, PuD and Digital Signage- Channel Management for Consumer and BtoB product as well as managing channel balance between direct and indirect business for margin optimization- Identifying market and Defining Product positioning by setting up an appropriate Pricing Strategy according to the Route To Market- Setting marketing action plans in order to achieve the budget in NS and profit- Benchmarking competition and their route to market Show less

Create business opportunities by developing a network of showroom across Europe. Successfully organized the transfer of Public Display category within PSE portfolio, underlining the synergies with Projector to country Management. In 6 months, PUD business was fully integrated back into PSE delivering on budget.- Budget Elaboration, Marketing Strategy for FY 05, Sales Analysis, 30 M€ / +25 % growth- Identifying market and Defining Product positioning - Benchmarking competition… Show more Create business opportunities by developing a network of showroom across Europe. Successfully organized the transfer of Public Display category within PSE portfolio, underlining the synergies with Projector to country Management. In 6 months, PUD business was fully integrated back into PSE delivering on budget.- Budget Elaboration, Marketing Strategy for FY 05, Sales Analysis, 30 M€ / +25 % growth- Identifying market and Defining Product positioning - Benchmarking competition and their route to market- Liaising with Tokyo on Product development and 3rd parties for offering building- Creation of IPELA show rooms in the 3 biggest markets, France, UK and Germany (Dubai as well)- Creating and Performing Product Training to CSO’s and assessing channel capabilities Show less

Master, Master In Marketing

Engineer, Aeronautics

Activities and Societies: Trésorier de la Junior Entreprise