Bilingual (Spanish-English) Business Administration student interested in adding value in companies' commercial, marketing, and service areas, implementing strategies that allow them to excel in a global, changing, and competitive environment.I am enthusiastic about understanding how new markets and consumers operate to design and implement new service drivers and deliver value to customers.I am complimenting my studies by training in marketing analytics and advanced Excel skills for business, this training allows me to manage and analyze marketing performance, propose strategies to optimize return on investment (ROI), measure brand and customer assets, understand regression analysis and design of novel alternatives that optimize marketing campaigns, all using digital tools for data analysis.My most outstanding competencies are social intelligence, effective communication, emotional intelligence, team management, competitiveness, negotiation, achievement orientation, convincing, enthusiasm, and persuasion (competencies validated by Psigma Corp. 2022).