Nicolas Besson Email & Phone Number

Paris, Fr

Paris Et Périphérie

Pilotage d’un projet de migration et d’évolution d’un applicatif client grand compte accueillant +1 million d’utilisateurs et réunissant +15 contributeurs clés :➟ Recueil et identification des besoins clients, animation d'ateliers de travail, COPROJ & COPIL➟ Conception des plannings de déploiement, rétroplannings de validations clients (GANTT)➟ Rédaction des spécifications (US) techniques, fonctionnelles et métiers➟ Coordination et suivi du développement des livrables IT et… Show more Pilotage d’un projet de migration et d’évolution d’un applicatif client grand compte accueillant +1 million d’utilisateurs et réunissant +15 contributeurs clés :➟ Recueil et identification des besoins clients, animation d'ateliers de travail, COPROJ & COPIL➟ Conception des plannings de déploiement, rétroplannings de validations clients (GANTT)➟ Rédaction des spécifications (US) techniques, fonctionnelles et métiers➟ Coordination et suivi du développement des livrables IT et UX/UI (Wireframes & Maquettes)➟ Rédaction des scénarios de tests (livrable & de non régression), validation des PV de recette➟ Gestion de la relation avec les équipes métiers internes & clientes➟ Formation à l'utilisation (interne et externe) des sites et à la compréhension des bénéfices des programmes CEE Show less

Gennevilliers, Île-De-France, France

I worked for Pulse, the UP Group's digital agency, specializing in the design, implementation and management of BtoB & BtoC digital incentive programs. I managed a portfolio of key accounts : Caisse d'Épargne IDF, Volkswagen, TOTAL Energie, Cofidis, PMU and others.➟ Project management via Agile / Scrum methodologies: Gathering and identifying requirements, leading workshopsWriting specifications (functional specs & user stories)Project framing and roadmap definitionWrite… Show more I worked for Pulse, the UP Group's digital agency, specializing in the design, implementation and management of BtoB & BtoC digital incentive programs. I managed a portfolio of key accounts : Caisse d'Épargne IDF, Volkswagen, TOTAL Energie, Cofidis, PMU and others.➟ Project management via Agile / Scrum methodologies: Gathering and identifying requirements, leading workshopsWriting specifications (functional specs & user stories)Project framing and roadmap definitionWrite scenarios and validate functional acceptance reportsProduction delivery, demo and customer training via operating proceduresMonitoring/reporting KPIs (usage, behavior, expenses...) via co-steering body ➟ Feeding, managing and prioritizing the product back log➟ Team coordination: lead developer, UX/UI designers, graphic designers➟ Identification and management of risk situations: late or poor quality deliverables, budget overruns, unavailability of teams➟ Ensure the profitability and commercial development of projects (budget costing, UP and CROSS selling, customer RDVs, sales targets)➟ Manage and animate customer digital platforms via proprietary CMS(Technical: database updates via Excel, SQL queries, SFTP, challenge settings)(Marketing: newsletters, editorial content, communication plan)*website, mobile application, store with purchase tunnel, website graphic redesign or user path redesign, training module creation, sponsorship module, sales challenge module with mechanical calculation and results processing, flow set-up (webservice, API, SFTP) Show less

Ville De Paris, Île-De-France, France

I have worked as a freelancer on subjects related to digital marketing or webdesign on behalf of SMEs and GEs.COMMUNICATION :➟ Graphic content creation (visual identity, video editing, banners, articles and assets...)➟ Newsletter design for marketing, sales & information purposes➟ Article and news writing➟ Community management of social networksDIGITAL MARKETING :➟ Landing page design with leads form via Wix, Figma, Wordpress➟ Route automation and… Show more I have worked as a freelancer on subjects related to digital marketing or webdesign on behalf of SMEs and GEs.COMMUNICATION :➟ Graphic content creation (visual identity, video editing, banners, articles and assets...)➟ Newsletter design for marketing, sales & information purposes➟ Article and news writing➟ Community management of social networksDIGITAL MARKETING :➟ Landing page design with leads form via Wix, Figma, Wordpress➟ Route automation and scrapping via Zappier, Phantombuster➟ Data analysis via Google Analytics, Hotjar➟ Inbound marketing & nurturing (newsletters, white papers, infographics) via Mailchimp, Adobe Campaign, Mailjet or Sarbacane➟ Ads campaign, SEA and SEOWEBDESIGN & WEBDEVELOPPER:➟ Website/window mockup & prototyping via Wix, Figma, Wordpress...➟ Site design including user, product and document database management➟ E-commerce site design via Shopify, Woocommerce...➟ Hosting / site maintenance via OVH, Hostinger... Show less

Ville De Paris, Île-De-France, France

Intervention on the project to create a humanitarian event in Senegal aimed at bringing together 100 athletes in a bid to restore equal opportunities and remind them that they can go after their dreams.➟ Creation of the event in Senegal (bringing together 100 people) over 2 days.➟ Design of project presentation folder for partners.➟ Organization of the event program. ➟ Activation/negotiation of Adidas and MGEN mutuelle partnerships.➟ Event budget management & logistical… Show more Intervention on the project to create a humanitarian event in Senegal aimed at bringing together 100 athletes in a bid to restore equal opportunities and remind them that they can go after their dreams.➟ Creation of the event in Senegal (bringing together 100 people) over 2 days.➟ Design of project presentation folder for partners.➟ Organization of the event program. ➟ Activation/negotiation of Adidas and MGEN mutuelle partnerships.➟ Event budget management & logistical follow-up➟ Coordination with local TV/radio stations➟ Development of communication plan & management of social networks Show less

Ville De Paris, Île-De-France, France

I worked on a project to create an event to boost sales for one of Decathlon's business units. ➟ Internal audit, needs analysis, market analysis, strategic recommendations➟ Development of marketing strategy & communication planning ➟ Retro-planning of the event, management and coordination of the teams in the different areas: project, communication and partnership.➟ Activation/negotiation of partnerships, budget study and search for funding➟ Design of marketing materials… Show more I worked on a project to create an event to boost sales for one of Decathlon's business units. ➟ Internal audit, needs analysis, market analysis, strategic recommendations➟ Development of marketing strategy & communication planning ➟ Retro-planning of the event, management and coordination of the teams in the different areas: project, communication and partnership.➟ Activation/negotiation of partnerships, budget study and search for funding➟ Design of marketing materials and communication plan (newsletters, flyers, landing page etc...) Show less

Pge Master 2 / Marketing Digital & Innovation - Cursus Anglophone

Dut / Techniques De Commercialisation - Major De Promotion, Marketing/Marketing Management, General