In a context where digital has become the key success factor for any company in its market, I have completed my experience in the retail sector with the transformation digital.These skills allow me to follow the evolution of the customer in his buying journey and to satisfy his individual experience at each point of contact with the ecosystem of the brand, in order to build loyalty or even ideally to make him an ambassador.Pragmatic and endowed with a sense of interpersonal skills, my experience of more than 28 years in marketing with retailers, manufacturers and agencies has enabled me to acquire solid marketing expertise, both strategic and operational.Key skills :Growth Hacking, Generative AI, Automation Marketing, Digital Marketing, eCommerce, SEO, Media Buying, Project Management, Marketing Strategy, Communication, Community Management, Category Management, Merchandising, statistical analyzes, Media Plan, Promotion, Trade Marketing,...