If there’s one word to describe this ambitious entrepreneur, who co-founded the world’s only Arabic shopping Network at the early age of 25, it’s PASSION. Passion for his family (father of 3), his businesses, his horses (showjumping), his golf,...Coming from a background of consultancy & project management, his foresight in various applications has helped him to develop in the role that would place him at the head of a rapidly expanding retail network in the MENA region. Present in 8 countries, Citruss (www.citruss.com), is on a mission to transform retail, empowering brands to tell their stories and enrich people’s lives, while making every buy a great buy. Since exiting Citruss end 2018, Nicolas has launched CNNB solutions to help shape the retail experience of the future by helping retail brands in their e-commerce transformation, Terraplus solutions disrupting the sector of irrigation for farms in arid regions, and Alphaseed, an investment platform with a global mindset and a focus on the food & beverage industry. With avid interest in technology, AI, AR and blockchain, he is always looking to evolve to better its businesses. Earning high distinction for his Master in Business Engineering from ICHEC in Brussels and recently appointed board member of the Young President Organization (YPO.org) Dubai Downtown, this life lover, not only understands the universal languages of business but breeds, trains, trades showjumping horses as well as competes internationally.