Alltricks is the Cycling, Running & Outdoor omni-channel leader in Europe, focusing on delivering a best-in-class user experience for all Outdoor enthusiasts thru our websites & our retail stores. (Parisx2, Lyon, Annemasse, Lille, Bordeaux, Toulouse, Marseille, Antibes...). Visit https://www.alltricks.fr/ https://www.troc-velo.com/fr-fr https://www.lebram.fr/

Aqualung is the world’s leading manufacturer of branded diving equipment for recreational and professional use. Aqualung has successfully diversified from its expertise in scuba diving into several other aquatic equipment markets, including swimming, free diving and snorkelling. Our brands portfolio (Aqualung, Apeks, Omer, Aquasphere, US Divers, Stohlquist).▪ Led Aqualung Transformation Plan in EMEA▪ Launched our E-Commerce Platform (Sales Force Commerce Cloud) in 5 countries for our 3 main brands.▪ Moved the entire EMEA stock to a 3PL provider▪ Re-Set the entire EMEA Sales Force as well as EMEA trade terms▪ Monitored the P&L (Net Revenues, COGS, Gross Margin...)▪ Opened Aqualung’s first Shop in Shop concept & 1st POP Up store in Paris (Printemps Haussman)Find out more on www.aqualung.com / www.apeksdiving.com / www.aquasphereswim.com

-Took the company turnover from 42M€ in 2016 to 132M€ of GMV (Gross Merchandise Value) in 2020 while improving the Gross Margin by 8pts.- Re-set the complete Product Mix Offer from being cycling centric to become Cycling/Running/Outdoor leader.- Delivered best-in-class user experience awarded as “best purchasing experience in Sports” in 2019- Led our private label strategy (Lebram, Neatt…)- Defined the new Retail Concept- Managed our Brand presence during our events (L'Etape du Tour, Roc d'azur, Paris Triathlon etc...)

- Defined & Implemented Billabong ’s Sales Strategy in EMEA- Monitored the P&L of the entire Sales Department.- Set and Managed the Go To Market Process- Set up a new sales organization - Sucessful Group turnaround mission. From -4M€ Ebitda to +11M€ Ebitda in 2 years

- Defined & Implemented Fox's Sales Strategy in EMEA(8 direct countries + 22 countries covered by Distributors )- Defined & implemented a new Distribution Model focusing onFox core categories (Lifestyle, Motocross, Mountain Bike) & product segmentation.- Monitored the P&L of the entire Sales Department.- Set and Managed the Go To Market Process- Set up a new sales organization with a sales force of 30 people (excludingDistributors)-Direct Management of 6 Country Managers/Sales Directors

Definition and Implementation of Nike’s Sales Sport Performance Strategy in Russia(200M$ revenues)- Set the Wholesale and Retail Distribution Strategy to support the growth planfocusing on Nike’s Retail Partner Model (120 stores) & Sporting Goods segmentation.- Implementation of a Best in Class partnership with Sportmaster (Nike’s 3rd Strategic Account in Europe) elevating consumer experience.- Manage, and develop a team of 2 Category Sales Executive + 12 Sales Reps

Action Sports Sales Manager Nike CEEMEA (Nike 6.0, Nike SB....)GTM Sales Manager

- Developed solid Negotiation and Account Management Skills- Implemented Auto-Replenishment as well as Retail Marketing programs.- Successful sales experience on Nike’s N°1 Strategic Account across Europe

April’06-Feb’08: Managing RUNNING & TENNIS Categories ($ 70M business)Establish New Category Organization:1) recruit, hire & train new employees, 2) Define & Drive Sales strategyGrow & manage the business:1) business planning & tracking (sales, operations), 2) Maximize growth & profitabilty of Strategic National Accounts & Field Accounts Interface with the sales force (40 team members): 1) Envision strategic sales direction to the team 2) Enable through individual goal setting, development plans and regular follow up 3) Energize the team through events/meetings and recognition of achievements