Nicolas Cabrera Email & Phone Number

London, England, Gb

London, England, Gb

London, Gb

The role is instrumental in delivering performance analysis and reporting to enable the development, tracking and optimization of the New Categories sustainable profitable growth plan delivery to meet the Group’s ambitions.• Monitor performance and optimize portfolio strategy and plans as required following learnings from Post Implementation Reviews.• Deliver the required flow of analysis distilling the “why” behind the “what” in markets performance.• Translate the “why” into clear “so what” proposals of “where to play” and “how to win” by market archetype and top priority markets.• Develop a rich understanding of key markets consumer needs, marketing segmentation and key competitive activity (product, pricing, discounting, excise, marketing models, route to consumer).

London, Gb

Led a team of six people to provide commercial insights relating to future performance of New Categories. • Managed to deliver new categories commercial reporting, ensuring a single set of numbers and broaden the availability of reporting outputs to ensure proper and consistent visibility at all levels.• Provided value added, commercially focused insights to the New Categories business around financial, volume and share performance.• Delivered commercial insights and analysis relating to half and full year external announcements.

London, Gb

Deliver mid and long-term strategic analysis to formulate business foresights. Articulate analysis of the group strategy progress and outcomes of planned activities together with identifying risks and opportunities given the overall business performance and market dynamics.• Prepare a monthly New Categories commercial review for Top Team meetings.• Delivered a medium & long-term Combustibles 5Y outlook and consolidated it with the New Categories outlook to understand the main dynamics under a Total Nicotine view.• Developed a Top 40 markets heatmap analysis based on macroeconomics inputs and nicotine industry variables.

London, Gb

Led a team of two people to provide global nicotine categories strategic analysis inputs to the Board. Mainly focused on New Categories to aid decision-making around global initiatives.• Prepared a monthly New Categories commercial review for Top Team meetings.• Improved the quality of inputs for the monthly commercial review by combining multiple data sources (e.g., market share, volume, financials).• Redefined the type of new categories reports to add more value and efficiency to the team and stakeholders.

London, Gb

Enhanced processes to analyse and distribute volume/share data across stakeholders to facilitate decision making and strategy development for marketing activities. • Improved the way of translating the volume/share performance data into simple messages.• Tracked performance against strategy and targets to provide timely analyses to the Global S&OP process.• Delivered marketing information for external reporting (e.g., Annual Reports, Analyst Briefings).

London, Gb

Led a team of seven people to generate relevant market insights and provide operational/strategic information to different functional areas within the company. Scope: Argentina, Chile, Peru, and Paraguay.• Facilitated the commercial review section in the monthly S&OP meeting.• Developed with Finance a 5-year Strategic Plan, assessing the business potential for the next five years in terms of sales and market share.• Led the development and rollout of an employee self-service portal that allowed timely access to business and market information.

London, Gb

Led a team of six people to estimate future product demands based on key assumptions and high standard analysis of the volume performance. Scope: Argentina, Chile, Peru, and Paraguay. • Managed the centralization of BAT’s Southern Cone demand planning function in Chile. This required significant change management as well as the development of new processes and effective coordination.• Designed and implemented a common demand forecasting methodology for three markets and improved accuracy in less than a year: Argentina by +8 percent points (pp), Chile by +14pp, and Peru by +9pp.

London, Gb

Led a team of two people to strengthen the understanding of volume/share performance from a system-based approach to a more insightful integrated approach between the end markets and the cluster team. Scope: Argentina, Chile, Peru, and Paraguay. • Increased engagement between the cluster team and the end market team to gather quality insights.• Improved the quality of information supplied to other functions and the processes involved in the production of such information.

London, Gb

Led a team of thirty people, including sales force, logistics, and back-office to manage the operation of one key city sales depot (~7% of national volume) in Chile.• Increased the volume and share performance for this geography in 2012: market share by +1.4 pp and volume sales (sticks) by +8% vs. the previous year.• Improved the way of tracking and understanding volume/share performance by enhancing the collection of trade insights.

London, Gb

Support the development and execution of VFM brand activities, considering global guidelines as baseline, for later fine tune according to each market, if needed. This including agency management and end market cascading.Scope: Argentina, Chile, Perú

London, Gb

Support management of Travel Retail accounts, located in airports across South America. Covering demand forecast, supply and agency management for communication implementations.Scope: South America

London, Gb

Support B2C plans aligned to Brands cycle grid, ensuring on time in full deployment with quality.Scope: Argentina, Chile, Perú, Paraguay

London, Gb

Support account performance analysis, developing TM&D plans in order to improve core KPIs such as; sales performance, SKUs coverage and communication implementation.

London, Gb

Emba

Ingeniero Comercial, Master Of Science In Finance

Education record