- Provide strategic guidance and mentorship to startups, helping them scale and achieve business goals.

- Partnered with the board to craft and implement revenue strategies, enhancing company-wide performance.- Led the LATAM Revenue team, overseeing Marketing, Demand Generation, Sales, Account Management, and Customer Success.- Executed strategic initiatives, driving significant revenue growth and market expansion.- Fostered a high-performance culture, optimizing processes and encouraging cross-functional collaboration.- Analyzed market trends to identify opportunities, ensuring sustainable growth.- Built key partnerships to expand the company’s presence in the LATAM market.

_Led the development and execution of country strategy leveraging the company's corestrengths, resulting in a sustainable sales increase._Implemented dynamic pricing strategies by monitoring market trends and analyzing the company's sales behavior, resulting in increased revenue._Led a team of 25 people, actively involving them in the processes and fostering a comprehensive understanding of the business operations._Profit-oriented approach, addressing critical areas such as cost management, operational losses, and optimizing health contribution margins._Managed operational risk by developing and implementing agile processes tailored for dynamic environments, ensuring seamless operations and continuity.

_Conducted research to identify new revenue opportunities, complementing the parent company's established strategy and core products while ensuring a more tailored and effective adaptation to the specific needs of the local market._Led the development of revenue generation strategy, with a primary focus on the liquidity areas, resulting in an annual revenue increase of over 10x._Responsible for shaping the annual planning and monthly forecasting processes, while actively guiding and supporting the team to meet and exceed performance objectives._Identified cross-functional opportunities and pivoted towards solutions that aligned with the capabilities and possibilities within my domain.

_Conducted research to internationalize the company's primary business model, focused in product enhancement._Directed the development and execution of the company's go-to-market strategy to Mexico._Managed and provided comprehensive support for all legal, financial, and accounting processes during the company's internationalization._Initiated on-site business operations and adapted processes of the business model, looking for the product market fit.

- Assisted in developing ecommerce and marketplace accounts.- Optimized liquidity and revenue, improved catalogs, and devised sales and pricing strategies.- Enhanced operational processes and logistics for better positioning and exposure.

_Owner of the company's strategic and innovation project portfolio, focus on proposing and driving projects geared towards the Direct-to-Consumer (D2C) market for domestic appliances._Led a cross-functional team composed of individuals from different departments to execute online projects._Responsible for the implementation and execution of projects to ensure that deliverables meet their performance objectives and expectations. (KPI's owner)_Provided executive-level reporting on project performance and expectations, with the aim of facilitating informed decision-making regarding project retention or discontinuation.

_Accountable for establishing a clear onboarding process and maintaining a win-win relationships with B2B accounts._Managed and analyzed KPIs related to team efficiency and performance, driving the adoption of improved work methods to enhance results for each account._Presented recommendations for optimizing the platform and streamlining processes to achieve increased efficiency and better outcomes for both B2C and B2B clients.

_Developed the strategy for positioning and sales initiatives targeting the B2B clients within my portfolio._Conducted data analyses with a primary focus on account growth performance and actively engaged in upselling opportunities for our clients._Directed platform-related issues and provided support to teams in resolving these problems.

_Performed analyses and research on market opportunities within the retail sector, encompassing products, services, and leisure._Led the creation of strategic planning for campaigns, promotions, and sales initiatives within the team, while also establishing targets for each._Conducted analyses and presented KPI's along with recommendations for improvement in each revenue stream of the company.