- Définition stratégique de la communication à travers différents canaux (réseaux sociaux, événements, webinaires, email, site web)- Création de contenus marketing percutants pour renforcer la marque (landing pages, interviews, vidéos, présentations)- Analyse approfondie du marché et de la concurrence pour saisir les opportunités- Développement de partenariats B2B stratégiques pour étendre notre portée- Collaboration étroite avec les équipes pour assurer une communication efficace B2B2C et des réunions de suivi productives.

Pilotage de l'activité marketing B2B : orientations stratégiques, suivi des indicateurs, coordination des agences partenaires.Production de lʼensemble des contenus B2B pour différentes cibles (newsletters, articles, livres blancs, cas clients, témoignages, vidéos) et leur valorisation sur tous les supports (présentation commerciale, site web, blog, réseaux sociaux).Communication externe : salons, événements prospects / clients / partenaires, relations presse. De la lead generation multi-canal (SEO / SEM / social media / growth hacking) : stratégie de déploiement, test & learn et suivi ROIste.Veille sectorielle pour détecter les opportunités commerciales et de prise de parole.

AIG (American International Group) is one of the world’s leaders in insurance and financial services. A hundred-year-old group in 2019, AIG is also celebrating its 70th anniversary in France where I was able to join the Marketing team as an apprentice.As a pilot of the AIG corporate site, I ensure that it is updated and updated with the creation of new pages, forms and monitoring of statistics. As part of the redesign of the AIG France site, I am establishing an SEO strategy based on competitive benchmarks.I carry out monthly analyzes with the highlighting of digital KPIs concerning social networks, the website and email campaigns.The coordination of internal and external marketing campaigns and product launches are planned by our team, which results in punctual newsletters with business teams.Finally, I set up with the HR team a campaign over 3 months via social networks, with the coordination of communications planning, the creation of 12 visual content and the monitoring of statistics.

Groupe PSA is a French car manufacturer that brings together several brands including Citroën, Peugeot, DS, Opel and Vauxhall. Attached to the Citroën brand for 6 months, we celebrated the 100th anniversary of the brand in 2019.Within the Launches team of the Marketing entity, I contribute to the launch of the Citroën C5 Aircross Hybrid in France with the writing of the international launch guide. This has resulted in planning management, the implementation of marketing actions and the management of information with all the entities concerned such as the Price, Products or Communication teams.I also contributed to the launches of the brand's vehicles in European countries by working with the Commercial Departments, in particular through the preparation of launch guides and support for the Group's electrical transition.I was also able to contribute to the writing and formatting of product arguments intended for the sales force based on benchmarks for Citroën utility vehicles.

Footy Addicts is a London start-up created in 2013 which allows amateur football players to meet for a match via a mobile application. This start-up responds perfectly to the problems of organizing football matches with friends (finding a pitch, choosing a schedule), under the supervision of a manager for each of the proposed matches.As a B2B & B2C Business Developer, I was able to meet local language schools as well as sports centres in order to promote Footy Addicts, through displays, flyers or even via social networks. This relationship management enabled the acquisition of 50 prospects.I took on the role of Community Manager with the feeding of different networks with varied content daily, the aim being to attract and increase the number of users via Facebook groups or even on Gumtree. This management of a community of football fans has made it possible to acquire 80 new players taking part in the matches organized in London.Finally, I had the opportunity to manage all the games in East London, with the management of KPI and the organization of football games allowing the collection of very important feedbacks in the improvement of our customer experience.

The JAB Anstoetz group is a luxury textile company which is positioning itself today as the world leader as a publisher of upholstery fabric. JAB Anstoetz exports its products to 80 countries and is represented by a commercial partner or a showroom in 70 countries in 2017.Responsible for prospecting customers for the commercial team, I assisted the administrative sales team daily with a focused research B2B in all French regions. I founded 100 prospects for the sales team and activated 30 customers. As Community Manager France, I was able to provide visual content on social networks with the creation of slideshows, regular posts and the sale of exclusive products. I was also able to help organize targeted marketing campaigns on social networks and launch events such as the Paris Déco Off. The creation and updating of brochures for Jab collections were very instructive, especially the fact of working with different entities transversally on the JAB 2017 collection.

Darty is the leader in the distribution in the multimedia and home appliance sector, which since 2015 has been bought by the Fnac group for 720 million euros. Darty is developing today by providing services and products adapted to its customers and to the digital world, in particular with the use of the "Click & Collect" service or the "Button" which reinvents 360 ° customer service.As an intern during the end of year celebrations, I was in charge of the management and the supply of stocks of the small household appliances daily. I was able to put the sales process into practice and advise a very demanding clientele, including welcoming the client and accompanying. A merchandising and daily facing department strategy was implemented to boost sales over a key period for Darty. Targeted promotional offers also allowed us as a seller to increase sales volume.Score obtained during the 50/50 internship.