• Implement marketing strategy for the retail branch• Develop Marketing and communication program in West Africa (Senegal, Mali, Burkina Faso and Côte d’Ivoire) and ensure its full implementation.• Advertising budget management • Ensuring an efficient relationship with communication and advertising agencies• Sales promotion into trading partners network• Competitive intelligence management.

• Propose and negotiate budgets necessary to recruit teams of promotional for: NESTLE, SITAB.• Management of a team of seven marketing supervisors• Coaching of field supervisors• Implementation of direct marketing campaigns and sales promotion for Nestlé and SITAB. • Monitoring and control of promotional actions • Ensure the achievement of qualitative and qualitative objectives.