Regional Director for South Europe managing Germany, Netherlands, Belgium, Nordics, Switzerland and Russia.• Portfolio and Brand Strategy: Shaping the portfolio and brand strategy for the entire region to align with global portfolio strategy.• P&L Management: Effectively overseeing P&L of three major regions, ensuring financial targets and profitability are met.• Reinvestment Strategy: Defining and implementing reinvestment strategies for each country within the region… Show more Regional Director for South Europe managing Germany, Netherlands, Belgium, Nordics, Switzerland and Russia.• Portfolio and Brand Strategy: Shaping the portfolio and brand strategy for the entire region to align with global portfolio strategy.• P&L Management: Effectively overseeing P&L of three major regions, ensuring financial targets and profitability are met.• Reinvestment Strategy: Defining and implementing reinvestment strategies for each country within the region, optimizing resources and growth potential, aligned with brand strategies• Partnership Assessment: Conducting in-depth assessments to evaluate current and potential partnerships, ensuring they align with our business objectives.• Route To Market (RTM) Strategy: Developing and executing RTM strategy across region, assesing and evaluating existing and potential partners through detailed and in depth assesments • Team Building: Leading recruitment and team setup efforts to manage regional partnerships, enhancing collaboration and performance. Show less

Country Manager for Israel and Baltic countries responsible for over 50m GBP turnover• Design and execute Brand Strategy across Diageo portfolio, direct commercial route-to-market initiatives as leader of commercial and operational teams establish and ensure compliance with structured revenue goals. • Coordinate supply management and forecasting, data analysis, and organisational excellence to achieve P&L performance. Manage 8-person team across commercial management, customer planning… Show more Country Manager for Israel and Baltic countries responsible for over 50m GBP turnover• Design and execute Brand Strategy across Diageo portfolio, direct commercial route-to-market initiatives as leader of commercial and operational teams establish and ensure compliance with structured revenue goals. • Coordinate supply management and forecasting, data analysis, and organisational excellence to achieve P&L performance. Manage 8-person team across commercial management, customer planning and activation, and logistics. • Delivered +50% growth in Baltic Markets in 3 years, and growth Israel +10% Vs Pre-covid crisis• Sustainable Market Share growth across all countries• Doubled luxury business in 3 years and generated +20% growth across innovation portfolio.• Leading Contract renewal Process successfully for all 4 countries Show less

Drive P&L performance of over £15 million in business throughout Serbia, Baltic & Albania countries. Establish and ensure compliance with structured revenue goals. Identify above- and below-line brand reinvestment strategy. Develop and implement brand building and positioning plans. Coordinate supply management and forecasting; data analysis; and organisational excellence to achieve P&L performance. Manage 3-person team across commercial management, customer planning and activation, and… Show more Drive P&L performance of over £15 million in business throughout Serbia, Baltic & Albania countries. Establish and ensure compliance with structured revenue goals. Identify above- and below-line brand reinvestment strategy. Develop and implement brand building and positioning plans. Coordinate supply management and forecasting; data analysis; and organisational excellence to achieve P&L performance. Manage 3-person team across commercial management, customer planning and activation, and logistics. Travel to resolve challenges on site. • Transformed relationships with nearly all key distributors, conducting in-person business to build trust and implementing value-chain optimisations that achieved 11% over sales goals. Show less

Developed and guided route-to-market strategy across 33 countries in Central and Eastern Europe. Created strategic roadmap governing integrated business planning behind Route To Market Strategy identified potential market opportunities; optimised sales coverage across channels of distribution. Managed and executed KPIs and scorecarding region-wide. Defined sales goals, KPIs, and execution guidelines. Oversaw capability development of commercial teams.• Transformed partner’s mindset behind… Show more Developed and guided route-to-market strategy across 33 countries in Central and Eastern Europe. Created strategic roadmap governing integrated business planning behind Route To Market Strategy identified potential market opportunities; optimised sales coverage across channels of distribution. Managed and executed KPIs and scorecarding region-wide. Defined sales goals, KPIs, and execution guidelines. Oversaw capability development of commercial teams.• Transformed partner’s mindset behind RTM strategy influencing key stakeholder’s shaping the Vision of Sales operation excellence • Design “Size of Price” quantification models for incremental direct and indirect coverage• Optimised sales coverage across all channels of distribution +10k points of sale• Generated incremental turnover of more than 5m GBP• Introduced “Execution Standards” across channels and score carding region wide• Developed and Oversaw capability development programmes of commercial teams resulting toovercome expectations and met all goals set• Led Various projects like, Image recognition CRM for retail “Trax”, Customer Satisfaction Survey Show less

Promoted to restructure route-to-market approach throughout Greek market. Shaping and building from scratch Sales Operation planning and coverage strategy across channels of distribution. Reviewed pricing quantification models; sales team coverage; and execution standards, resulting in new innovative structure and sales optimisation strategy. Implemented and managed KPIs. Coordinated capability initiatives and Train-the-Trainer interventions. Oversaw relevant sales data and commercial… Show more Promoted to restructure route-to-market approach throughout Greek market. Shaping and building from scratch Sales Operation planning and coverage strategy across channels of distribution. Reviewed pricing quantification models; sales team coverage; and execution standards, resulting in new innovative structure and sales optimisation strategy. Implemented and managed KPIs. Coordinated capability initiatives and Train-the-Trainer interventions. Oversaw relevant sales data and commercial reporting. • Restructured commercial team to reallocate headcount, market coverage, executional KPIs, and capabilities. • Established optimisation and route-to-market plans based on Size of Price” quantification models. • Led development of new Salesforce CRM, further streamlining operations.• Leading the mindset change of the Greek organization restructuring the Sales TeamKey Outcomes of the project:-Sales force sufficient operation-Optimal Sales Planning and Strategy Development-Optimizing Sales Force Capabilities-Review the Commercial Policies & Pricing Strategy-Implementation of the new ERP system in Greece-Data & Reporting Show less

Managed local and international key accounts and cash-and-carry accounts. Developed annual commercial plan to drive volume profit and market share growth. Led team of 2 account supervisors and 17 merchandisers; managed annual sales planning, promotional calendar, field execution and P&L growth strategy.• Managed company’s largest customer account within larger portfolio worth over €20 million in total annual revenue. • Fuelled 15% customer growth throughout 12-month period. Achieved Key… Show more Managed local and international key accounts and cash-and-carry accounts. Developed annual commercial plan to drive volume profit and market share growth. Led team of 2 account supervisors and 17 merchandisers; managed annual sales planning, promotional calendar, field execution and P&L growth strategy.• Managed company’s largest customer account within larger portfolio worth over €20 million in total annual revenue. • Fuelled 15% customer growth throughout 12-month period. Achieved Key Account Manager of the Year Award for 2 consecutive years. • Increased cash-and-carry sales 12% by developing sell-through activities that leveraged customer Salesforce. • Oversaw numerous contract renewal negotiations, achieving consistently optimal terms and achieving Negotiation Award from executive leadership. • Mentored team member to promotion as Key Account Manager. Show less

Drove wholesale and on-premise revenue growth and profitability throughout southern Greece in compliance with commercial policies and internal strategic plans. Fuelled more than €22 million in annual turnover from portfolio of 50 wholesale customers and 600 on-premise outlets. Led team of 1 wholesale account manager and 5 on-premise sales representatives. • Tripled business behind luxury Reserve Brands portfolio, growing territory 10% year over year as manager of Athens and Cyclades Islands… Show more Drove wholesale and on-premise revenue growth and profitability throughout southern Greece in compliance with commercial policies and internal strategic plans. Fuelled more than €22 million in annual turnover from portfolio of 50 wholesale customers and 600 on-premise outlets. Led team of 1 wholesale account manager and 5 on-premise sales representatives. • Tripled business behind luxury Reserve Brands portfolio, growing territory 10% year over year as manager of Athens and Cyclades Islands markets, including Mykonos. • Mentored team member to promotion as Key Account Manager. Show less

Managed and expanded wholesale accounts through relationship-building and consultative sales. Conducted annual sales planning, brand planning, and P&L management. Coordinated trade marketing resources to drive revenue growth.