As Chief Revenue Officer in this B2B Saas startup, I focus on acquiring and retaining our first customers, which are essential for our rapid growth. I develop and implement innovative sales strategies to attract target customers and generate recurring revenue. I structure customers relationship management and ensure their long-term engagement. My role also involves constant market monitoring to adapt our offering to the specific needs of our niche.

Market study and partner research for the launch of a digital offering for Haveagooday, a leading player in the hospitality management sector.

✅ Management of operational marketing for the group: digitalization of sales tools, set up of marketing automation (+200% of leads), positioning on new strategic domains (eg: cybersecurity). ✅ Management of sales teams (SME's, enterprises and large accounts): transformation of sales practices, industrialization of our processes, targeting of new markets. ✅ Contribution to fundraising of 40M€ (LBO) to accelerate our growth. ➡️ In three years, we have increased our turnover… Show more ✅ Management of operational marketing for the group: digitalization of sales tools, set up of marketing automation (+200% of leads), positioning on new strategic domains (eg: cybersecurity). ✅ Management of sales teams (SME's, enterprises and large accounts): transformation of sales practices, industrialization of our processes, targeting of new markets. ✅ Contribution to fundraising of 40M€ (LBO) to accelerate our growth. ➡️ In three years, we have increased our turnover from 50 to 70M€ with recurring revenues exceeding 66% thanks to new activities based on UCaas and cloud services. Show less

✅ Definition of Orange value propositions for specific customer sectors in close collaboration with product managers and sales teams: market sizing, analysis of customers’ needs, identification of our SWOT, formalization of use cases✅ Deployment of these vertical stories across our three sales channels in France and international (1500 account managers) : e-learning, training paths, animation of vertical communities✅ Management of targeted inbound and outbound marketing campaigns:… Show more ✅ Definition of Orange value propositions for specific customer sectors in close collaboration with product managers and sales teams: market sizing, analysis of customers’ needs, identification of our SWOT, formalization of use cases✅ Deployment of these vertical stories across our three sales channels in France and international (1500 account managers) : e-learning, training paths, animation of vertical communities✅ Management of targeted inbound and outbound marketing campaigns: emailing and LinkedIn campaigns, events, media…but also clients meetings ➡️ I organized Account Based Marketing operations in order to position Orange on the "future of work" for the Insurance sector Show less

Management of CRM and sales performance internal projects with a team of 6 consultants located in France and Romania✅ 2011 – 2013 : Deployment of Sales Force Automation projects in "Orange countries" (Uganda, Morocco, Ivory Coast, Armenia, Dominican Republic and Botswana): design of processes, customization and integration of the solution, training and support to users✅ Support to BtoB Directors on both design and usage of sales performances dashboards and KPI’s ➡️… Show more Management of CRM and sales performance internal projects with a team of 6 consultants located in France and Romania✅ 2011 – 2013 : Deployment of Sales Force Automation projects in "Orange countries" (Uganda, Morocco, Ivory Coast, Armenia, Dominican Republic and Botswana): design of processes, customization and integration of the solution, training and support to users✅ Support to BtoB Directors on both design and usage of sales performances dashboards and KPI’s ➡️ Thanks to cloud-based solution and packaged methodology I deployed each country in less than 3 months accelerating the ROI of the program for the Group.✅ 2014 – 2016 : Alignment and improvement of processes for large accounts organizations of Orange Business Services all around the world + deployment of a dedicated CRM (2300 users in 50 countries) Show less

✅ Member of the Board of Directors- Design of our consulting offers on “future of work” (enterprise social network and collaborative innovation)- In charge of our loyalty program: satisfaction survey and clients club✅ Strategic sales of missions to our external clients (70%) and to Orange (30%)- Sales and management of 20 missions related to the "future of work": evaluation of usages and ROI of solutions such as videoconference, corporate social networks...- Business… Show more ✅ Member of the Board of Directors- Design of our consulting offers on “future of work” (enterprise social network and collaborative innovation)- In charge of our loyalty program: satisfaction survey and clients club✅ Strategic sales of missions to our external clients (70%) and to Orange (30%)- Sales and management of 20 missions related to the "future of work": evaluation of usages and ROI of solutions such as videoconference, corporate social networks...- Business development of the BtoB activities of Orange in Morocco Show less

✅ Management of 12 sales executives- Design and implementation of the commercial organization: set up of a telesales activity (+50% for revenues on newbiz) and creation of a large accounts team (- 30% for the churn on that category of clients)- Definition of objectives, optimization of our quote to bill process, training of sales executives, direct management of top customers…✅ Creation and development of the marketing department (3 persons)- Definition of our service… Show more ✅ Management of 12 sales executives- Design and implementation of the commercial organization: set up of a telesales activity (+50% for revenues on newbiz) and creation of a large accounts team (- 30% for the churn on that category of clients)- Definition of objectives, optimization of our quote to bill process, training of sales executives, direct management of top customers…✅ Creation and development of the marketing department (3 persons)- Definition of our service offers, negotiation of partnerships, elaboration of the sales toolkits- Management of direct marketing operations: mailings, PR and congress Show less

✅ Creation, management and development of the consulting firm✅ Steering of consultancies for large accounts of the high tech sector (Nexans, Cegetel, Axalto...)- ➡️ Starting from 0€ I generated a turnover of 400K€ in a context of crisis of the IT sector.

✅ Different consultancies performed on management and marketing for the telecom industry - Definition of the value proposition of France Telecom on the SME market - Organization of the “agences entreprises” of France Telecom - Writing of SFR bid document for the 3G licences - Segmentation of the Spanish BtoB market and implementation of a new sales organization for UNI2 (France Telecom affiliate) - Redefinition of the controlling rules and organisation for TER, the regional… Show more ✅ Different consultancies performed on management and marketing for the telecom industry - Definition of the value proposition of France Telecom on the SME market - Organization of the “agences entreprises” of France Telecom - Writing of SFR bid document for the 3G licences - Segmentation of the Spanish BtoB market and implementation of a new sales organization for UNI2 (France Telecom affiliate) - Redefinition of the controlling rules and organisation for TER, the regional branch of SNCF Show less

✅ Definition of the start up’s strategy, marketing mix and business plan✅ Prospecting of clients, closing of deals, development of a network of prescribers