Nicolas Landazuri Email and Phone Number

Responsible for Product Management supporting IOT connectivity with cloud providers, system integrators, and VAR channels. His responsibilities include analyzing industry & competitive trends, go to market with channels/partners, growth and lifecycle management.

In my position as Lead Product Director OTT Commercial OperationsMajor Responsibilities:Implementing sales and marketing programs, creating sales channel, and managing incentives/commissions structures to drive business growth across LATAM markets, building strategic partnerships with OEM’s to produce bottom-line results. Key Accomplishments, I attained during this role:• Expanded organizational growth across diverse global markets by successfully launching Directv Go product in Colombia, Ecuador, Chile, Peru, and Uruguay (June 2019, Mexico i March 2020).• Advertising (Television, Online/Digital, WOM and Social): Led local market advertising areas on the launch campaigns, creative concept evaluation, and branded entertainment research/strategy for product launch. Devised the SEO strategy on keywords for market’s paid media investment based on key content differentiators on Directv Go live streaming channels that resulted in 50% increase of paid subscribers. • Optimized audience targeting and improved conversion rate (from paid media channel) to 30% by leveraging GG data analytics.• Drove successful development of win-back strategies and actions that reduced product churn by 15%.• Enhanced product performance by implementing B2B and B2C partner plans across the region (WOM/ENTEL/ETB/Movistar).

In my position as Sales Vice-PresidentMajor Responsibilities:Driving continuous improvements across key operational domains, optimizing sales channels, and improving incentives and commissions by planning and directing strategic projects and initiatives. Key Accomplishments, I attained during this role:• Generated sizeable revenue and enabled subscribers to achieve 116% KPI target by restructuring product pricing, developing HD programming content, and implementing variable incentives for all sales channels.• Significantly reduced acquisition costs and augmented country EBITDA by revitalizing postpaid sales and increasing sales productivity with the dealer’s channels. • Expanded current broadband business by devising unique coverage models and incentive plans that increased revenue and yielded profitable gains. Enlarged service coverage through acquisition of new cell towers.

In my position as Country Commercial DirectorMajor Responsibilities:Launching prepaid HD product across Latin America through strategic initiatives/plans, elevating subscriber and revenue growth by developing new creative communication and sales channels.Key Accomplishments, I attained during this role:• Majorly contributed to the strategic planning by leveraging data analytics (as part of leadership team).• Oversaw development of inspirational, persuasive, and motivational brand messaging as well as led effective product positioning that drove bottom-line gains for the organization.• Launched new HD pre-paid box product, including correct price definition, packaging strategy, communication and financials.• Fostered productive relationships with recharge partners and strategic retailers to expand distribution and ensure maximum availability to consumers. • Achieved leadership position in the market and improved market share on pay TV subscriptions by 33%.• Yielded $10M+ in partnership ad sales revenue by creating a strategy of adding key sponsors to client’s base.• Increased qualified sales leads on Tele sales channel by expanding CSR’s databases reach with third party call centers at a lower cost.

In my position as Country Commercial DirectorMajor Responsibilities:Driving market impact by overseeing end-to-end development of high quality products (utilizing current resources on all food products as well as personal and home care), drafting and publishing case studies on behalf of La Fabril, for the IDE Business School.Key Accomplishments, I attained during this role:• Uplifted revenue from $70MM to $400MM (in 2012) by fostering long-lasting relationships across the region.• Garnered highest revenue streak by leading a customer centric team with members across all production lines to introduce highly competitive products in the market.• Contributed to the successful launch of new products (such as liquid/powder detergents, all-purpose cleaners, antibacterial bar soaps, and baby care products), while improving existing products for the Food markets (including new edible oils brand extension and margarine market launches).• Drove organizational expansion by overseeing copy/concept testing, advertisement/brand tracking, mind mapping, and identity/acculturation research across multiple brands and customer segments.

In my position as Group product Line managerMajor Responsibilities:Oversaw operations of LATAM markets for The Gillette Co. Oral Care business, with $125M in revenues, encompassing Marketing, Sales, and product development/Launch. Administer with an emphasis on driving innovation and enhancements through strategic planning and execution. BRANDS – Oral-B (Toothbrushes, Rinses, Toothpaste, floss, electrical devices, etc.) & Pro (Toothbrushes & Floss)

In my position as Marketing CoordinatorMajor Responsibilities:Directed LATAM market marketing managers for the Oral Care business, facilitating the planning process, setting clear performance metrics goals. Develop key partnership with Disney brand to create oral care products that engage kids. BRANDS – Oral-B (Toothbrushes, Rinses, Toothpaste, floss, etc.)

In my Position as Senior Brand ManagerMajor Achievements:Recovered Oral-B declining market share and reached leadership in the Mexican market. Acted as a team leader for sales, focused on managing the opportunities through data analysis using A.C. Nielsen data and generated consumption models at geographical level to define opportunities. In charge of Warner Lambert acquisition of the Pro Brand in Mexico. BRANDS – Oral-B (Toothbrushes, Rinses, Toothpaste, floss, etc.)• Successfully merged the Pro brand in the Mexican market• Reached 45% toothbrush market share in Mexico.

In my Position of Business ManagerMajor Responsibilities:Led the launch of Oral-B brand in the market. Create the Oral-B marketing team for this market and developed relations with all dentistry organizations to ensure product claim. Consistently overachieved revenue and EBITDA results by leading the new team