Nicolas Macé

Nicolas Macé Email and Phone Number

Independent Consultant
Paris, FR
Nicolas Macé's Location
Paris, Île-de-France, France, France
Nicolas Macé's Contact Details

Nicolas Macé work email

Nicolas Macé personal email

n/a
About Nicolas Macé

I am a highly accomplished marketing executive with extensive experience in the sports and entertainment industry. I have a proven track record in marketing strategies development and execution to grow brand equity and deliver outstanding business results. I have expertise in marketing strategy, sponsorship management, endorsement, content production, brand activation design and deployment, client engagement, agency & budget management, and cross-functional teams leadership and management. I have worked for global leading companies, such as Coca-Cola, Nissan and Visa, on an international scale, and have dealt with some of the most prominent properties in the industry, including the Olympic & Paralympic Games, FIFA World Cup, UEFA Champions League, Formula-E, assets in music, cinema, gaming and fashion. Currently, I am responsible for the Paris 2024 program on Visa's Global Sponsorship team.

Nicolas Macé's Current Company Details
Independent Consultant
Paris, FR
Nicolas Macé Work Experience Details
  • Independent Consultant
    Paris, Fr
  • Visa
    Paris 2024 Olympic & Paralympic Games Program Director
    Visa Jun 2022 - Present
    Paris, Île-De-France, France
    Responsible for leveraging the Paris 2024 strategic platform in order to achieve key business objectives, from brand health to commercial impact, at global, regional and local levels. • Build a worldwide scalable program that serve the company objectives, driving revenue-generating client engagement and investment, integrating operational efficiency of our solutions & technology, positioning Visa’s brand for continued relevance, deploying purpose-driven initiatives• Lead a cross functional team of more than 70 across corporate, various business units, markets and agencies• Manage interactions with Paris 2024 OCOG and other partners of the Games• Serve as one of the key spokespeople for the company, handling media interviews and public appearances>> Delivery of the most successful edition in Visa’s 40-year association with the Games:• Most commercially successful sponsorship event (+12% vs. target)• Broadest payment operations ever• Largest, most diverse Team Visa athlete roster ever, most medals• Global stage for new brand positioning• High performing Gen Z first social media strategy• Most talked-about TOP Partner in tier 1 media• Second largest guest program ever• Long term impact on local communities, focusing on small businesses and social impact projects
  • Havas Sports & Entertainment
    Consulting Director
    Havas Sports & Entertainment Apr 2019 - Jun 2022
    Paris, Île-De-France, France
    Responsible for managing relationships with global leading brands involved in sports and entertainment, including strategy management, activation design and delivery, client engagement and revenue growth. Driving the agency's CSR strategyMember of the agency steering committee and business committeeKey clients: Coca-Cola (assets and experiential marketing for all brands of the portfolio at local, regional or global level), Accor (strategy and activation for PSG partnership), Paris 2024 (event and content activations), Louis Vuitton (strategy and activation for partnerships, including FIFA World Cup), PSG (partners’ branded content), Toyota (Paris 2024 partnership), BKT (French Ligue 2 partnership)• Build strong relationships with clients and top-management level, establishing a deep level of trust and understanding to deliver most-relevant consultancy• Lead the creation and delivery of best-in-class client work and campaigns, addressing clients’ business challenges, with work rooted in insights, strategic planning and creativity• Drive content strategy, creation and distribution• Accountable for the team’s delivery of project work, both in quality and impact • Managing direct reports as well as wider internal and external project teams • Responsible for revenues and profitability of the managed accounts • Take the lead on new business activities, helping to grow our client base
  • Nissan Motor Corporation
    Sponsorship Manager Europe
    Nissan Motor Corporation Jul 2013 - Mar 2019
    Paris, Île-De-France, France
    Responsible for managing and amplifying sports & entertainment related sponsorships of Nissan worldwide (UEFA Champions League, GT Academy, Olympic & Paralympic Games Rio 2016, Formula-E, City Football Group), leading cross functional teams across various business units, markets and agencies, serving short- and long-term strategic objectives• Contribute to the Global sponsorship strategy, negotiate and manage contracts• Lead the development and oversee deployment of global & local activation plans, from creation to production to amplification, leveraging all marketing channels (ATL, Media, Social, Digital, PR, Retail, Events, Endorsement)• Global lead for endorsement: identification, negotiation and management of more than 20 athletes and artists• Delivery of 4 x UEFA Champions League Finals, biggest yearly sports event (400Mio TV viewers, 150k fans onsite, 1200 worldwide guests)• Performance measurement and reporting to global top-management• Team management, agency management, budget management
  • The Coca-Cola Company
    Jr Marketing Assets Manager North West Europe & Nordics
    The Coca-Cola Company Jan 2011 - Jun 2013
    Paris, Île-De-France, France
    Responsible for the sponsorship and experiential components of the marketing campaign strategies for the whole brand portfolio (Coke Regular, Coke Light, Coke Zero, Powerade, Burn, Fanta, etc.), in order to drive brand value and accelerate the commercial growth• Territory design• Identification and negotiation for the right asset• Support overall marketing development and asset execution throughout Europe• Performance measurement• Budget and agency managementMain partnerships: Olympic & Paralympic Games London 2012, UEFA Euro 2012, James Bond Skyfall, Sony PlayStation, EA Sports, Winter X-Games Europe, Teddy Riner, Karl Lagerfeld, Jean Paul Gautier, year-long activation plans for football, running and music
  • Lagardère Sports
    Research And Development Analyst
    Lagardère Sports Jul 2010 - Dec 2010
    Paris, Île-De-France, France
    Draw up of due diligences for different investment projects: acquisition of rights, events or companies Setting up of strategic plans within subsidiaries (Sportfive, World Sport Group, etc.)Specific analysis (sport, business, territory)Competition and market watch, weekly newsletters for 70+ associates

Nicolas Macé Skills

Digital Marketing Sports Marketing Integrated Marketing Sponsorship Marketing Communications Partnership Marketing Community Marketing Experiential Marketing English Agency Leadership

Nicolas Macé Education Details

Frequently Asked Questions about Nicolas Macé

What is Nicolas Macé's role at the current company?

Nicolas Macé's current role is Independent Consultant.

What is Nicolas Macé's email address?

Nicolas Macé's email address is ni****@****sec.edu

What schools did Nicolas Macé attend?

Nicolas Macé attended Essec - Essec Business School, Université Paris Dauphine.

What are some of Nicolas Macé's interests?

Nicolas Macé has interest in Football, Napoleonic Period Books, Taekwondo Cinema And Film Making History, Novels, Art Books And Comics.

What skills is Nicolas Macé known for?

Nicolas Macé has skills like Digital Marketing, Sports Marketing, Integrated Marketing, Sponsorship, Marketing Communications, Partnership Marketing, Community Marketing, Experiential Marketing, English, Agency Leadership.

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