As a UX/UI Designer with expertise in Webflow development, I specialize in crafting intuitive and engaging digital experiences that bridge design and functionality. I bring together a user-centric design approach and technical Webflow skills to create visually appealing, responsive, and efficient websites. My focus is on delivering seamless navigation, strong user engagement, and optimized performance, all tailored to meet the specific needs of clients and users alike.

Graphic and Web Designer at a Historic Print Company in Tuscany, ItalyAccomplished a comprehensive redesign of internal design and printing processes, achieving a 50% reduction in error rates, which shortened production times and increased profit margins, by conducting a thorough review of existing workflows and updating design standards from client interaction through production to printing.Highlighted actions include company rebranding, team organization and optimization, and participation in strategic decision-making regarding the company's future.I also took the lead in redesigning, updating, and enhancing the company website, resulting in a 30% increase in page views and generating additional traffic through social media channels.Skills used included process improvement, client management, and web design. Knowledge acquired involved an enhanced understanding of design and production workflows, effective client communication, and digital marketing strategies.

UX/UI Designer at an Argentinian Start-Up Specializing in a Job Portal Connecting Clients and WorkersAccomplished a comprehensive market research analysis to evaluate competitors and identify improvement opportunities, aiming to attract investors and enhance market positioning.Conducted a survey with over 30 users to gather key insights about their experience using QXM, identifying pain points and areas for improvement.Assisted in prioritizing critical tasks and creating a 6-month roadmap for subsequent developments.With the data collected, collaborated with the Senior UX/UI Designer to redesign the QXM website and registration form, clarifying the value proposition, incorporating social proof, simplifying the form, and adding key features. This resulted in a significant increase in user traffic to the website, as well as improved retention and conversion rates.

Freelance Designer for Various Local Industries and EntrepreneursDuring the early stages of my freelance career, I worked with several prominent local companies across a wide range of sectors, including real estate, textile industries, metalworking, gyms, football teams, and various retail businesses.I not only built several of these brands from scratch and successfully positioned them in the local market, but I also redesigned many to modernize their image and better align with their customers or end consumers.I always took a comprehensive approach, not only delivering the projects but often involving my clients in the process and educating them to create designs that met their customers' needs rather than their own preferences. This collaborative and educational approach helped ensure that the final products resonated with the target audience.

UX/UI Designer at Jubbler TechnologiesTech Start-Up based in Argentina, developing a B2B app for an important international client.When I joined Jubbler, I was the first and only designer in the company's history. It wasn’t easy, but it was certainly exciting. Even before officially starting, I conducted a complete analysis of the entire production process to identify areas of improvement, considering my upcoming role.We successfully coordinated with the tech team through multiple workshops, discussions, tests, and feedback sessions. As a result, we managed to reduce production times by more than half. To give a clearer picture, when I started, less than 5% of the product had been designed in three months; by the end of my six-month period, the product was ready for its first launch.In addition to the initial research, workshops, and feedback sessions, I also took ownership of the entire creative process from start to hand-off. My contributions included: • Improving overall navigation of the app to enhance user experience. • Establishing design consistency by creating a unique style and comprehensive style guide: · Initially, no guide existed, and designs were sourced from three different apps. • Applying UX best practices by integrating user feedback to optimize product functionality. • Developing a functional prototype, which: · Was used to present to clients. · Gave the development team more time to complete the final version.

Graphic Designer at Complott Ideas GráficasThe largest print company in the city and surrounding small towns.This was my first design job after completing my studies. Complott is, and continues to be, the largest print company in my city. The beginning was a period of intense learning, as while I had a solid theoretical foundation fresh out of university, I lacked practical experience. However, within a few months, I was working at the same level as my colleagues at the company.During my three years at Complott, I worked on various projects for local brands and companies, from corporate stationery to the company’s specialty: large-scale banners and signage. I also created full brand identities for some clients.As I progressed in my role, I managed to build strong client relationships, taking personal responsibility for many of their projects. These clients, satisfied with my work, continued to reach out to me during my freelance years.