My role in Factum covers the communications, public and institutional relations, content strategy and production, website and social media, events, publications, media and PR.Factum Arte consists of a team of artists, technicians and conservators dedicated to digital mediation for the production of works for contemporary artists. Over the past 20 years, this interdisciplinary studio has produced works that were permanently or temporarily installed or exhibited in indoor and outdoor spaces, and world-class art venues such as the Venice Biennale, the Al Ain Oasis, the Royal Academy of Arts, the Abu Dhabi Louvre, the Conciergerie in Paris, MACBA Barcelona, Fondation Cartier, the Pace Gallery in New York, Espace Louis Vuitton in Tokyo, the MUAC Mexico, Art Basel, among many others.Ahmed Mater, Marina Abramović, Anish Kapoor, Manal AlDowayan, Conrad Showcross, Maya Lin, Abdulnasser Gharem, El Anatsui, Paula Crown, Wang Yuyang, Marc Quinn, Gillian Wearing, Cornelia Parker, Akram Zataari, Rachid Koraïchi, Mariko Mori are among the list of artists who have enjoyed and taken advantage of Factum Arte´s craftsmanship and bespoke technology to create new works of art.

I have managed logistically and diplomatically sensitive initiatives in my role as a cultural manager, including a project supported by the European Union that documented the painted chambers of Laas Geel in Somaliland, an unrecognised state in the Horn of Africa. The goal of this project was to preserve Somaliland's historic rock art for future generations. In order to increase public awareness of its cultural significance, it was made possible thanks to my strategic leadership and skilful communication management. Additionally, I have worked closely with private, public and governmental institutions, as shown by the installation of replicas of statues known as lamassu in Iraq, which was accomplished with the help of organisations like the British Museum and the Spanish Ministry of Foreign Affairs. This project required strong organisational abilities, strategy, diplomacy, and communication techniques. In 2019, Adam Lowe and I coordinated the donation of the monumental statues to the University of Mosul and its students. This effort, which was covered by CNN, the Jordan Times, and El Mundo, was generally regarded as a sign of optimism for the nation's rehabilitation following the conflict and the Islamic State's iconoclastic devastation. Given its importance to culture, society, and symbolism, this endeavour ranks among my favourites. Additionally, I've collaborated with cultural organisations like Fondazione Palazzo Te on the painstaking documentation of three uniquely adorned chambers inside the Italian Renaissance palace.

Working with Adam Lowe, I have been overseeing the communication and content production for a multitude of prestigious exhibitions and projects, forging partnerships with renowned institutions and working alongside celebrated artists.I am in charge of overseeing and putting into action all practical elements related to the entity's public initiatives, including copyright concerns, permissions requests, efficiently handling public calendars, and confidentiality matters. This requires communicating with a broad range of professional contacts from various institutions, museums, agencies, artists and their studios, logistics firms, providers, partners, and sponsors with an acute awareness of time-sensitive issues and a high degree of precision and foresight. In this role, I am also in charge of carefully monitoring the content's dissemination from both qualitative and technical perspectives, including the efficient operation and problem-solving of websites, several social media accounts, and event productions.I have orchestrated the media and filming activities of the organisation, resulting in extensive coverage in reputable media outlets. The following list showcases some of the publications that have featured articles about our work: Financial Times, The Guardian, The Art Newspaper, Il Giornale dell'Arte. Harper's Bazaar, El Mundo, Connaissance des Arts, Apollo Magazine, BBC.Foundation Foundation is a world-leading not-for-profit entity specialised in cultural heritage preservation and technology. It was established in 2009 to demonstrate the importance of documenting, studying, recreating and disseminating the world’s cultural heritage.Factum establishes training and apprenticeship programmes to pass on skills and experience in cultural heritage documentation, with a special focus on local communities. It designs and produces exhibitions internationally, and develops new approaches to understanding and displaying art.