• Manage a team of 14 people (Paid Social, Programmatic, Search).• Develop strong relationships with counterparts in Publicis Groupe teams (U.S.).• I led projects to improve and facilitate the company's internal processes and ensure the team's expertise in the different media buying platforms.• Support the training and growth of my local team. • Enforce Paid Social & Programmatic best practices with a focus on platform expertise, consistency, and quality of work delivery. • Be accountable for consistent work delivery to Publicis Groupe teams by ensuring a high quality of output. • Serve as point of escalation for my team and take ownership of resolving challenges. • Provide career development and coaching for my team. • Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done. • Present strong and effective communication across all levels.

• Manage a team of 14 people (Paid Social, Programmatic, Search).• Develop strong relationships with counterparts in Publicis Groupe teams (U.S.).• I led projects to improve and facilitate the company's internal processes and ensure the team's expertise in the different media buying platforms.• Support the training and growth of my local team. • Enforce Paid Social & Programmatic best practices with a focus on platform expertise, consistency, and quality of work delivery. • Be accountable for consistent work delivery to Publicis Groupe teams by ensuring a high quality of output. • Serve as point of escalation for my team and take ownership of resolving challenges. • Provide career development and coaching for my team. • Provide timely and actionable feedback to the team to aid in their development, improvement, and progress. Provide awareness and recognition for jobs well done. • Present strong and effective communication across all levels.

• Develop, set up and manage comprehensive campaigns and strategies using digital advertising strategies on Meta, Pinterest, LinkedIn, TikTok, Snapchat, Reddit and more!• Define campaign structure and meticulously create target audiences to enhance targeting precision.• Conduct continuous analysis and optimizations of campaigns, plans, and budgets to achieve client goals.• Create and adjust schedules to maximize campaign effectiveness, ensuring strategic alignment.• Creating engaging reports and dashboards that compile and communicate the value of our marketing initiatives to our clients.• Managing advertising budgets, ensuring efficient allocation and optimization of funds.• Prepare comprehensive quarterly reports, presenting results to sustain long-term client relationships. • Support the planning area by sending RFPs to partners and supporting audience planning for each platform.

• Collaborated with Paid Social Director, and Activation teams to establish and evolve paid social strategy.• Built and circulated dashboard showcasing campaign performance.• Identified optimization opportunities and analyzed results.• Collaborated with the internal analytics team to coordinate paid social testing agendas, ensuring all results are statistically sound.• Manage two Associates, provide professional training and further motivation to improve performance.

• Managed all aspects of paid social advertising including launch, daily monitoring of performance and budget pacing, and campaign modifications.• Provided campaign reporting and creation of actionable insights for continual growth.• Maintained advertising launch timeline and provided a status report on all open client tasks/deliverables.• Contributed to the development and documentation of paid social best practices and platform benchmarks.

• Executed campaign build, QAs, and optimizations.• Coordinated with marketing channel managers, proactively sharing performance and insights.• Collaborated with the creative agencies to ensure assets are met specifications.• Supported the team lead with ongoing client and team management, participated in campaign brainstorming sessions.

• Responsible of planning, implementing and optimizing SEM campaigns• Support the day-to-day executions and optimizations of various Paid Search campaigns.• Generate inputs and insights for interval reporting such as daily and weekly performance, competitive, creative, and various project updates.• Oversee the successful implementation and quality assurance of campaigns

- Encargado del chequeo de pauta para diferentes cuentas en medios publicitarios.- A cargo de la ordenación en medios para diferentes campañas publicitarias.- Apoyo e la planeación estratégica en medios ATL y digitales para cuentas como Colpatria, Mazda, y Asofondos.- Apoyo en el seguimientos de campañas publicitarias para distintas cuentas.