In my role as a Creative Designer at Reformation, I have the incredible opportunity to bring forth my unique creative vision, skills, and expertise to shape the brand's visual identity and make a lasting impact on the fashion industry. Working alongside a team of passionate individuals, I am dedicated to revolutionizing the way we approach design and sustainability, creating innovative solutions that not only captivate audiences but also drive the movement towards a more responsible and eco-conscious future. Through my designs, I strive to weave together aesthetics, functionality, and sustainability, ensuring that every piece created reflects our commitment to environmental responsibility and the empowerment of individuals who wear our garments. As a Creative Designer at Reformation, I am honored to be part of a brand that is pushing boundaries, setting new standards, and inspiring positive change in the world of fashion.

The SS23 Collection—Horizon Blues—features a Sankofa motif. The symbol is of Ghana's Akan tribe and means "going back to go forward." This ideal is not rooted in nostalgia, but in looking to the past in order to pass ideas forward and make them useful for the future.

Fashion serves as a powerful avenue to actively participate in a broader cultural and creative dialogue, offering a direct means of comprehension and connection simply through observation. It possesses the ability to unveil the ubiquitous yet previously unseen elements, shedding light on their significance and impact throughout history.

Conceptual design is the design idea of the project, and it is a comprehensive result. It is a general idea, including the comprehensive consideration of humanities and functions, technology and materials, and the designer's unique understanding factors and personality characteristics of the design project, which is fundamentally different from other design schemes. It emphatically embodies the implantation of unique personality in the design under the premise of satisfying the function. So don't form a fixed style, but you can form a fixed train of thought.