Mirakl is the SaaS solution chosen by leading enterprises worldwide to accelerate digital growth in all angles of e-commerce – from platform models to personalization and payments. Based in Paris, Boston, London & Munich. It was founded in 2012 and lists some of the world's largest companies as customers, including many Fortune 10, 100, and 500 clients. Including Toyota Material Handling, 3M, UNFI, PartsTown, Airbus, Hewlett Packard Enterprise, Macy's, Best Buy Canada, Carrefour, 1-800 Flowers, and many others.As a B2B Client Success consultant, I work with clients from the implementation to Growth stages, with everything the client needs to succeed with enterprise Marketplaces, from Change Management, eCommerce, and Payments to Digital Marketing.

E-commerce & Project Manager for BDSI's eCommerce site. Implementing enhancements, connecting multi-department business and technical resources for complex and long-term deployment projects. Improvements like the digital automation of AOG (Aircraft on Ground) online sales, pre-order online sales, chemical price breaks, order history, and address search, Hazmat product sales, iconography navigation, and multiple UX enhancements.

• Managed the systems architecture design and implementation of the website launch, building a two stages roadmap, with a soft-launch (Shopify) and hard-launch (Sitecore).• Created and launched the Digital marketing campaigns for the Lead generation initiatives, increasing the lead generation count from 0 to 900+ leads per month and reducing the cost per lead & appointment by more than 50% using Facebook forms, landing pages and traffic campaigns.• Tested and launched new social media ad formats in Facebook and Instagram like Canvas, Story and Carousel video ads.• Managed a budget in excess of US 400K for Social Media Marketing campaigns and of US 150K for other PPC and display-ad campaigns.• Built the customer journeys and buyer personas and built the marketing campaigns around them, segmenting from awareness to advocacy. • Integrated Zoho CRM and tested multiple lead conversion processes, increasing conversion rates from 5% to 20% in a 6 month period.• Managed multiple international vendors for the web development project and some lead generation campaigns, using their specific competencies to build the Sitecore CMS, increase lead conversion and standardize the cost per lead.• Built the reporting dashboard used to evaluate weekly and monthly KPI’s, combining the CRM, Phone System, Marketing platforms, Google analytics and other multisystem data.• Helped build and launch the eCommerce module for Hearing aids and accessories in a complex development project that took a year to develop and had a cost in excess of US 1M• Made part of the team that development the direct to consumer Hearing aid products and built the consumer sales process and product pages.

• Manage the Online Sales and Marketing projects for the company and its brands.• Built and managed the company's multiple brands eCommerce and web presence, using eCommerce platforms like BigCommerce, Magento, Shopify and others• Manage the company’s eCommerce sales and marketing plan• Grew the company's online sales from "0" to 700K per year, coordinating growth with the warehouse, IT, Accounting and Sales departments.• Managed a combination of in house and 3rd party resources (Graphic, IT, Merchant Services, Security, Legal, CDN Image hosting, SEM, SMM, 3rd Party warehouses and shipping services amongst others) to build the company's eCommerce infrastructure. • Manage the company's online sales multi-platform B2C endeavors with Google Shopping, Amazon and eBay.• Manage and Implement the SEM and Social Media campaigns for all the group brand's in the USA through Google Adwords, Bing, Google Analytics, DSP (demand side Platforms), Optimizer (A/B Testing) and others.• Managed different graphic and print campaigns for the B2B and B2C areas of the company.• Managed Different e-mail marketing campaigns.• Redesigned the company's travel division website, integrating to the other company divisions.

• Managed the creation and implementation of the eCommerce platform and company websites, with a complex (Bundled or packaged products).• Developed the company’s eCommerce sales and marketing plan that integrated the company’s website, Online Store, SEM, CRM and CEM systems. The successful integration of these tools duplicated the company’s web traffic and lead generation yearly since 2010 and it tripled online sales since its launch.• Managed and Implemented the SEM and Social Media campaigns for all Santillana USA websites inside the USA and Latin America using tools such as Google Adwords, Bing, Google Analytics, DSP (demand side Platforms), Google Website Optimizer (A/B Testing) amongst others.• Implemented the company’s Lead generation strategy, integrating the CRM system (Salesforce) with the marketing automation system (Pardot) and all its lead generation sources (Online Marketing, email Marketing, campaigns and events). Successfully increased lead generation consistently year-after-year in all markets.• Created, administered and marketed the companies websites: www.santillanausa.com; wwsantillanausa.com/school; www.descubreelespanol.com; www.fansdelespanol.com; www.spotlightonenglish.com; www.santillanausa.com/espanol; www.prisaediciones.com/us/; http://literature.santillanausa.com/; www.youtube.com/santillanausa; www.spanishclassroom.com• Managed and successfully completed various technology product projects for products (eBooks, applications and online content platforms), ecommerce and promotional websites.• Classified all the company’s product and services under a category used for browsing (eCommerce) and reporting (CRM, CRF) purposes.• Greatly influenced the company in developing digital products parallel to the printed products and participated in the development of the digital product as a technology consultant, lending my expertise and industry relations to the editorial department.