From 2014 to 2023, I wore many hats at Lovibond Drinks —from cold prospecting to deliveries, optimizing logistics, expanding our distribution network, and securing partnerships with major players. With my skills and determination, I did what I could to drive the business forward. I’m proud to have grown Lovibond from 0 to 1, building the foundation from scratchToday, I’ve stepped away from management to focus on sales and marketing strategies, while Anthony Henrotte has joined the team to take us from 1 to 10, scaling our success to new heights.

www.club-mate.be

open-air events in Brusselshttps://www.facebook.com/matefamilybrussels

Goodboro was the first project I launched right after graduating, capitalizing on the booming e-cigarette industry in Paris. Together with my business partner, we opened three e-cigarette stores, growing a mini-chain over four years, which is still in operation today. I stepped down from my role in 2018 to focus fully on Lovibond Drinks, and successfully exited the business in 2020 by selling my shares.Goodboro taught me a great deal about strategic retail placement in a competitive market and the importance of delivering exceptional customer service. I learned to adapt to a variety of customer needs and profiles and sharpened my ability to thrive in a dynamic retail environment._ 2014 : Goodboro Namur_ 2015 : Goodboro Hamme-Mille_ 2016 : Goodboro Dinant

ROUGE MARKT is a newcomer on the cozy Brussels winter scene. This alternative Christmas market is launched by the union of Kanal Street Food Market and Mate Family. He’ll pop out from the 6th till the 30th of December on the docks of the Kanal – Centre Pompidou. Here, the classic chalets will be replaced by shipping containers serving Christmas street food and hot drinks. ROUGE MARKT aims to let the winter transform the docks into a place where diversity, creativity and alternative cultures are protected from the normative and classic external world. The journey includes not only a succulent culinary experience but also an immersive cultural and festive atmosphere with concerts, live music, international artists. There is room for everyone who wants to express their alternative Christmas creativity.

marketing project developing the brand club-mate

Marketing Strategy