Manage marketing business development activities around NFC, Secure Element (eSE, SE, SWP SIM and eSIM) for Mobile Security business line in SMD division.Manage eSIM solution product portfolio- Define the eSIM product offer and the positioning- Drive the roadmap with our OS developer partners- Ensure the proper product life cycle management- Provide the expertize and support to ST Sales and Regional Marketing teams- Ensure the promotion to key customersOEM Business development activities in America, Japan and Korea- Identify key project and priorities with field sales & marketing- Define business models and enforce divisional strategies- Setup necessary material for design-in activities- Pricing responsibility toward local sales & marketing- Train and inform local field sale &marketing- Understand local eco-system and stakeholders to adapt the ST product offer- Participate to definition of customer project development and support- Ensure roadmap & project coherence in terms of functionality, planning and costBusiness management of identified customers- Work with” Business Management team to prepare sales forecast- Control sales versus forecast and price- Technical responsibility of products for on-going business- Negotiate price update with customers and areas- Setup Distribution channel strategy and price- Participate to multiple forecast plans- Budget, 2Y, 3Y, 5Y plans

- Define the strategic axes of new product development and management of existing product portfolio in connection with the marketing and innovation services.- Analyze the market (customer needs and expectations) and detect opportunities for development- Define the positioning of a brand and a portfolio of products and services- Set development priorities in agreement with the top line management- Determine quantitative and qualitative objectives- Supervise new product launches- Develop, in conjunction with the Operational Marketing team, the marketing plans and all the actions required in the short, medium and long term on existing products and solutions.- Ensure competitive intelligence- Analyze sales results and manage a budget- Carry out reviews of marketing actions and make improvements

I managed the eSIM & MIM portfolio of Gemalto with the help of a great team.My role consisted in:• Developing product positioning and messaging that differentiates Gemalto products in the market• Communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of Gemalto products• Being the expert on Gemalto buyers, how they buy and their buying criteria; Being the expert on Gemalto competition and how to crush them• Identifying market needs and determining what capabilities my products need to have to capitalize on these• Putting innovation (from the business model to the technical solution) as the heart of my thoughtsMy field of actions are focused on Embedded SIM topics leading topics (going beyond embedded connectivity) such as:• GSMA RSP Consumer Electronics & Machine To Machine: product roadmap (embedded software, form factor, chipset selection), speaker in some GSMA RSP session (London, San Diego) to present strategical topics around ownership and liability• Open Firmware Loader : Owner of internal requirements that led to Global Platform specification, owner of Business model, Value proposition, strategy and Go To Market, promotion and education within big GTO customers (MNOs and OEMs)• Virtual Primary Platform : owner of the value proposition and business model, actively participating to the strategy and partnerships development• Integrated UICC : acting as product owner defining products requirements driving R&D development, definition of business model, pricing model, public communication and go to market strategy with the partner, co-marketing, promotion towards OEMs customers• Pre-sales activity: meeting all big GTO customers (GAFAM, PC makers, Big Tier 1 MNO, Automotive)Main public (PR) achievements: Microsoft Surface Pro LTE, Samsung Gear, KDDI, PSA and more to come

Management of 4 teams (2 product teams, 1 support team and 1 transversal development: ~50 peoples in total). My mission was much more people management oriented: organization, career path, salary increase, recruitment, development processes for efficiency and productivity, R&D budget, Founded projects (CIR, European founds), master plan, risk manager.Main achievements: NFC products for North of America and European customers which have strongly contributed to the 400M€ of PFO of the Gemalto company. Selected for a specific program in Gemalto (Emerging Leadership Program) for sharping skills and knowledge of Gemalto elite.

Management of small team (~5 peoples). My mission was to develop, validate, deploy, and industrialize different types of products (Smart Modem, eSIM, NFC). My position got several roles: people management (knowledge, career, appraisal, cohesion, motivation), project Management (responsible of the planning, resources assignment, product delivery), technical leader/architect (driving technical specifications, architecture of the product).Main achievements: MiFare DesFire, first NFC products commercially deployed (Orange, Verizon (Softcard), first eSIM product, first architecture of what was become GSMA RSP, 12 patents.

Operating system low level component developmentporting (Atmel, Infineon, Philipps, Renesas, STMicroelectroncis)Security framework (algorithm integration, Javacard APIsSecurity counter-measure implementationIndustrialization of Telecom smart card productMain achievements: Massive roll-out of Phone book backup and S@T brower applications, roll-out Mobile TV product in Italy

Javacard application developement, customization of an telecom smart card OS.

Fixed-term contract. Following-up my internship. Knowledge transfer to Czech Republic STMicro’s team.