For Orange Belgium who has a leading position in the industry, I am managing the mobile device portfolio, from product selection to vendor management.Main responsibilities:• Analyze the market of mobile devices in order to identify opportunities.• Define the global device strategy and set objectives in terms of volumes, value, market share and P&L.• Build the Orange devices portfolio, in line with the marketing segmentation and the distribution channels, in order to answer the company's marketing and global objectives.•Define the pricing structures & follow the P&L.• Develop the promotional activities.• Negotiate with the vendors and develop the co-marketing actions together with the major devices suppliers (like Samsung, Xiaomi, Sony, LG, Huawei, Nokia, Wiko, etc.).• Follow the sales figures and undertake the needed actions to optimize the competitiveness of the offers and the achievement of the objectives.• Represent Mobistar on the international level for the development of marketing and sourcing synergies between the subsidiary companies of the Orange Group.• Coach more junior colleagues.

I managed the sourcing of mobiles devices and the relationships with the device suppliers.

I was responsible for the development of the “packs” range (mobile phone + SIM card) in the early years of the mobile phone industry.

Within Group SEB Belgium (Seb, Tefal, Calor, Rowenta, Moulinex, Krups), the Tefal branded products represented in 1997 close to 20 million Euros realized through 4 big families of products (electrical cooking, cookware, scales and products for babies). For these 4 families, my responsibility was:• Analyze the markets (market share and distribution (ACNielsen), competition watch…).• Define the complete marketing-mix (Belgian assortment, prices, promotions and communication mix).• Work out the yearly marketing plan for the Belgian market (strategy to achieve the main goals of market share, growth and profitability).• Establish the sales planning in order to allow a good inventory management.• Define and supervise the realization of above and below the line communication material (advertisements, leaflets, POS material, price lists…).• Train the sales team.

Within the division “private cars”, my tasks were:• Analysis of all data's useful to take decisions related to the price and product policy (statistics of sales, evolution of registrations (FEBIAC), competition watch, etc.) and, on this basis, formulation of recommendations.• Information of the Mercedes-Benz dealers and customers about the product.