-Full P & L responsibilities for Retail and Wholesale operations

-AFRICA Retail & Wholesale expansion with full P & L responsibilities -"START UP mode" opening new branches; Morocco, Algeria, Nigeria, Kenya & new Sub Distributors in Tunisia, Libya etc... -Set up a new GTM process and Sales organization focusing on strategic priorities delivering successfully + double digit growth.-Opened 40 stores across African countries.-Implemented new set of Terms & Conditions-Reports: 3 country GM, 1 African Sales Manager with a total of 390 FTE-Turn over above $130M with Triple digit growth

-GCC expansion (Wholesale, E-com, Retail) for all Sports Brands, opening 15 new stores with a total of 50 stores.-Full P&L responsibility delivering growth -Set up new GTM process and Sales organization focusing on strategic priorities & Brands.-Strategic business plan for new territories including Iran-Direct reports: 5 Brand Managers, 1 Merchandising Manager, 1 Sales Director, 1 Retail Director, 1 Business Development Director, 1 Supply Chain Manager with a total of 400 FTE-Profitable Total Turnover above $120 M with + 20% growth vs py

-Full P & L responsibilities for Wholesales and Retail Franchise partners stores.-Set a new strategic plan and implemented a new service account model focusing on priority accounts.-Set up new Go To Market process integrating better Marketing, Product and Sales departments focusing on key categories. -Reorganized sales force focusing on strategic accounts and specialty channel.-Implemented Assortment Selling-Manages 8 country Directors/Managers and a European based sales team of 11 people.

-Successful implementation of European Selective Distribution Policy that brought channel management, brand protection and consistency in marketing investments and product distribution.-Reset the entire seasonal commercial process creating category functional teams.-Full P & L responsibilities.-Reorganized sales force focusing on strategic accounts and categories.-Developed new Point of Sale and Shop In Shop strategy and process.-Opened new distributors for north and west Africa and Middle East.-Implemented consultative selling training program for all Key account, Field and Country Sales managers.-Managed 11 country sales managers & a European based sales team (10 people).-Grew turnover +15% FY 2011 vs.py and + high single digit FY12 vs.py above 550 ME.-Countries covered: Europe, Middle East and Africa.

-Set the strategic Sales growth plan for the region. -Implemented new category sales focused organization & category management approach. -Organized category focused new Go to Market process. -Led regional performance through budgeting, targeting and tracking. -Elected “Country of the Year 2008”. -Direct reports: 10 country GM, 5 regional based sales managers with a total sales force of 160 sales reps. -Delivered a turnover of 450 ME; +10% vs.py.-Countries covered: Benelux, Norway, Sweden, Finland, Denmark, Poland, Czech Rep, Slovakia, Hungary.

-Forecasting, targeting & tracking all EMEA subsidiaries for the Apparel business unit -Established Apparel strategic & seasonal selling plans.-Organized European sales meetings (1300 participants).-Responsibilities to improve the European apparel sales process before all functions.-Delivered 1,2 Billion E (+9%)

-Drive and develop the apparel business by forecasting, targeting and coaching the sales force. -Implemented assortment selling and SMU programs to differentiate key customers.-1st time ever the apparel business was bigger than the footwear one in any Nike branches.-Direct reports: 22 sales associates, delivering 370 ME in FY 2005: +10% vs.py.

-Opened new subsidiary (Slovakia) recruiting and setting up new organization.-Managed 5 distributors in Russia, Baltic States, Balkans, Greece & Cyprus, -led 4 Country sales managers and 16 sales associates.-Delivered 110 ME ; + 28% vs. py.-Countries covered: Russia, CIS, Baltic States, Poland, Czech, Slovakia, Hungary, Greece, Cyprus,

-Set the strategic plan for Decathlon and Intersport Europe.-Briefed specific apparel collections to differentiate accounts across Europe.-Increased profitability of the account through Logistics, trade marketing efficiencies.-Direct reports: 4 Key account executives and delivered 27 ME; +29% vs. py.

-Seasonal Apparel and Accessories collection presentation, selling for the first time financial profitability to retail buyers.-Managing Order book and follow up on specific collections with products engine.-Over achieved all Targets at 29 ME + 25%.

-In charge of Human Resources, validating all recruitmenst.-Financial controller coaching and supporting Department Managers in order to improve and meet their budgets.

-Managed the performance and Sportswear apparel offer . -Recruited and trained 15 sales clerks.-Opened the new store -Took part to the national apparel selection committee.-Turnover: 4 ME

-Setting up new distribution network and selling semi finished goods to key accounts and local distributors in the decoration industry (opened 50 new customers)-Sold embellished fabrics and technical raw materials directly to fashion shoe and garment manufacturers.

-Responsible for opening new channel of distribution in the Luxury and fashion sector.-Key accounts management (manufacturers and wholesalers). -Organized trade shows (La semaine du cuir).-Managed a team of 7 people (sales and office)-Delivered a 4 ME turn over.

-Selling imported fabrics to shoe and accessories manufacturers.-Prospecting for new products & technologies to export ( hot stamping foil, Holographic films, garment paints) for luxury and fashion brands.

-Accounts receivable, import and export operations.-Delivered a market study about shipping personal effects for students and "cold called" University offices to sell services (80 K$ turn over).