I own a physical third space where I run clubs(book reading/co-reading, art healing, social, public speaking, etc.)One thing I do regularly is empower tweens and teens in a transformative third space, where they build their hard and soft skills through a customized system that includes reading, interactions, hands-on experiences, receiving constructive feedback, and sharpening their social and public speaking skills with their peers.Highlight: I have been tutoring and coaching the top 1 student of his grade (probably top 10 in academia in Fengxian District) now since Feb 2024. All my students are talented in different ways and love my lectures.

I provide invaluable support to foreign adtech companies looking to establish their presence in China. With my first-hand experiences and unbiased perspectives, I offer comprehensive services tailored to your specific needs and objectives.My services include:Market Positioning and Competitive Intelligence - I conduct in-depth research and analysis to help you understand the market landscape, identify key competitors, and develop effective positioning strategies. By providing valuable insights, I enable you to make informed decisions and gain a competitive edge.Product Feasibility Studies - I assess the feasibility and potential success of your adtech products in the Chinese market. Through detailed market research, competitor analysis, and industry trends evaluation, I offer recommendations on product localization, market fit, and potential adjustments to ensure maximum adoption and success.Business Development and Account Management - Acting as your representative in the Asia-Pacific (APAC) region, I assist with business development activities and establish fruitful partnerships. By leveraging my extensive network and industry expertise, I facilitate relationship-building, lead generation, and client acquisition to drive your business growth.Professional Ad Tech PR and Brand Marketing - I provide translation services for Ad Tech PR news, ensuring accurate and effective communication of your brand messages to the Chinese audience. Additionally, I offer brand marketing channel management, helping you navigate the Chinese media landscape and establish a strong brand presence through targeted marketing initiatives.Company registration for small business owners in China, and creating website/APPs, and H5 that promote their business.

I managed a global key account and established the foundation of operations in China, starting from scratch. Key highlights:Account Management - Taking the lead in managing all communication in China, serving as the main point of contact for agencies, publishers, brands, and partners, I proactively identified their underlying needs and effectively communicated them to internal stakeholders. By bridging the gap between agencies and our teams, I ensured clear understanding and alignment, while providing valuable advice to support decision-making processes.Product localization - Collaborating closely with R&D, Technical Services, and Publisher Certification team leads, I played a crucial role in developing China-specific custom solutions and procedures. By leveraging my understanding of the China market, I ensured that our offerings met the client's KPI and SLA requirements. This collaborative approach enabled us to deliver tailored solutions that catered specifically to the needs of our clients in China.Publisher Management - Representing a new foreign company face in China, I Ice-broke, developed and fostered relationships with key publishers in China, negotiated terms to address key concerns from the publisher sides, and also managed the publisher certification process to ensure no operational risk.PR and product marketing - I supervised Innovid China's Wechat official account marketing articles. I meticulously proofread every PR article and provided coaching to interns on industry and product knowledge to ensure a consistently high level of accuracy in translation.

I oversaw two product lines 1. AdbugTech Ad Verification (IAS,DoubleVerify,Whiteops Counterpart in China). 2. Adbug Ad Search Engine(Ad Intelligence tools eg. Moat, Adclarity, Adplexity, WhatRunsWhere, AdSpy, SEMrushAd counterpart in China).Product Management - Being a product manager, I learned thru doing in directing, planning, designing, launching, and continuously refining these product lines to meet business needs and ensure client satisfaction. I played a key role in driving product innovation, identifying opportunities for enhancement, and incorporating client feedback to deliver outstanding solutions.Product Marketing & Partnerships - I developed comprehensive product marketing strategies to effectively promote our offerings. Additionally, I established valuable partnerships with leading platforms and research firms in the industry, amplifying the visibility and reach of our products. These partnerships further strengthened our market presence and provided added value to our clients.Account Management - A core aspect of my role was to onboard clients and provide services to empower their success in maintaining brand suitability across various marketing channels. I built relationships with clients through pre-sales consultation and professional service delivery. I also had the advantage of driving product features agilely to meet the clients’ demands.

Key Accounts Management - I excelled in end-to-end management of key accounts, as well as newly acquired accounts, ensuring seamless client communications, gathering comprehensive requirements for RFPs, delivering compelling solution presentations, and providing thorough onboarding training. By overseeing the entire campaign execution process, I consistently delivered positive customer experiences. My dedication and achievements were recognized through being nominated as the employee of the quarter twice for my exceptional client success and hard work.Internal Operation Training and Supervising - Within the realm of ad serving solutions, I collaborated effectively with the sales and internal technical support teams, leveraging my expertise to enhance workflow efficiency. By proactively sharing knowledge with the client service team and mentoring new members, I contributed to the continuous improvement of our internal operations. Through my efforts, I fostered a culture of learning and growth, empowering team members to excel in their roles.Data Analytics and Insights Discovery - As an optimization specialist, I served as the go-to person for resolving data issues and uncovering valuable insights within the client service team.I also played a vital role in up-selling opportunities within the client service team. By utilizing data-driven strategies, I achieved higher client success and retention rates. I cultivated a collaborative atmosphere that encouraged the exchange of ideas, allowing us to develop innovative solutions. Over time, I honed my ability to effectively communicate complex and novel concepts in a clear and easily understandable manner, empowering stakeholders to make informed decisions.