Founder
CurrentOpened in July 2023 in Divonne-les-Bains, Kiplé is a concept store with a strong sustainable commitment, offering customers a selection of plants, wines & spirits, books, decorative items, jewelry, and accessories. 90% of our products are made in France and sourced from responsible initiatives, providing perfect gift ideas to offer or for yourself. (Main brands : Assouline, Le Slip Français, Piece & Love, L'Infuseur, Papier Tigre, Laps, Les Niçois, etc.) • Conducted market research, selected products and suppliers, and drafted the business plan and financial forecast for presentation to financial partners. • Created a strong, distinctive, and original brand (logo, slogan, brand guidelines) and registered the trademark with the INPI. • Searched for premises in various cities across the Greater Geneva area, resulting in the negotiation of a location in Divonne-les-Bains. • Sought financing (approached 6 banks and 2 financing organizations). • Designed and equipped the sales space (equipment, security, painting, merchandising organization, furniture layout, etc.). • Managed stock and purchases, monitored trends to source new products. • Handled customer relations in-store: greeting, advising, selling, and customer loyalty. • Managed social media presence (Facebook, Instagram, Google MyBusiness). • Created the e-commerce website, wrote content in both French and English, and optimized the site for search engine ranking (SEO). • Oversaw administrative and financial matters, and managed accounting. • Developed a communication strategy and managed relationships with the press. • The business became profitable within the first 12 months of operation. • Achieved an average growth of 20% in the second year. • Awarded the Préférence Commerce label by the Chamber of Commerce, recognizing the quality of customer service in-store, within less than a year of operation.