JITENSHA: customisable, simple, light and reliable bicycles for urban commuters. A taste of Tokyo and a Parisian touch. Discover, create and buy online @ www.jitensha.fr

Manage the Brand globally ($40m) including P&L, innovation, distribution and off/online marcom delivering double value growth.- Developed in collaboration with creative agency complete brand re-positioning (incl. brand identity)- Build the New Product pipeline through extensive Consumer Insights.- Lead cross-functional project teams to deliver product innovation. - Defined and implemented global communication partnering with internal/external teams (on/offline advertising and media plans, PR/Events, in-store).- Lead development of China/Japan/US/German/Turkey distribution strategies. - Launched own e-commerce and e-CRM activities driving site to #3 top “customer” for brand.

- Responsible for delivering regional Channel and Marketing plans for 3 Fine Writing brands – $150m- Promoted to lead a team of 8 Local Channel Marketers (interim role on top of rOtring)- Regional P&L responsibility.

Responsible for worldwide Prestige new product development and brand communication:- Lead a cross functional team to drive consumer driven innovation strategy and new products pipeline, - Developed and coordinated international marketing plans focusing on e-marketing, over achieving sales targets and generating 25% of brand sales growth in 2010.

SELECTIVE BEAUTY - Paris, France. Creation, manufacturing and distribution of license fragrances. Developed the John Galliano Parfums worldwide operational launch strategy: - Brief, recommend and coordinate the development of the communication launch plan with external agency, - Coordinate all internal communication: product development, local markets, finance & logistics, - Develop international business plans and local distribution strategies with all markets.Operational efficiency programs: Initiate and implement cross division dashboards, competitive databases, forecasting and stock management processes.

ALAIN MIKLI INTERNATIONAL - Paris, France. Design, manufacturing and distribution of high-end eyewear. Definition and implementation of a new sales strategy: sales by assortment.Operational Marketing and Trade Marketing:- Responsible for the 2 key brands of the Group - Alain Mikli and Starck Eyes, (€50M sales, 80% export),- Developed and coordinated international marketing plans and product launches, - Conceived and implemented, with agency, a new corporate / brand graphic identity, - Created sales, communication and training tools both target to retailers/distributors and consumers, - Developed promotional programs, POS materials and in-store animations. Commercial animation of the own retail network (16 shops worldwide, turnover €10M).Participated in the creation of the marketing department and managed a team.

ACNIELSEN - Paris, France. World’s leading marketing information company.Launch of a new assortment optimization service in Europe:- Adapted French offer to suit European needs, - Created sales tools, trained and supported European sales teams.Management of the Procter and Gamble account.

Associate Brand Manager – Philishave. New York USAAnalytical Marketing: marketing analysis of 3 product lines ($300M sales in the USA).- Conceived and implemented a multidimensional database (OLAP), - Implemented key indicator dashboards for monthly sales and quarterly consumer behavioral reporting,- Market research: monitoring competition, segmentation, distribution, promotion, buying and usage attitudes…Operational and Trade Marketing: - Managed research and advertising agencies including media plans development,- Created customer presentations and sales tools: WalMart, Kmart and Target, - Organized and animated trade shows ($500K budget) and sales seminars, - Monitored the brand budget (approx. $30M) and implemented new processes optimizing the SAP usage.Strategic Marketing: complete brand repositioning including brand identity, packaging, product range, pricing…

AIR FRANCE CARGO - Paris, France: International pricing and Yield Management.PHILIPS DAP - New York, USA: Marketing Assistant.STANHOME - YVES ROCHER GROUP - Paris, France: Market Survey.REVLON - Paris, France: Merchandising