As Managing Director of Emakina, an EPAM Company, Nicolas Borgis is also the Head of the Digital Engagement Practice in France.Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has helped to spearhead clients’ CX Transformation, identify new revenue opportunities through digital products and services, and design and build the digital platforms that provide the capabilities to underpin business success.EPAM’s global multi-disciplinary teams serve customers in more than 50 countries across six continents.

Emakina is an international digital agency, part of EPAM Systems Inc. (NYSE: EPAM).Emakina's marketing, design and technology experts work closely with clients to develop marketing and creative solutions to meet ambitious business challenges, from applications and websites to cutting-edge e-commerce projects and impactful content and campaigns. As the User Agency, Emakina places the expectations and requirements of the user at the heart of each digital experience. We do not work for our clients, we work for theirs!

Led the strategy, development and marketing efforts together with the operations of eYeka services- Joined to help turn around a local media start-up into a crowdsourcing global leader;- Defined positioning, sales strategy and relevant marketing programs to engage and scale with clients;- Grew and nurtured a 350,000-strong online community of creative individuals in 167 countries;- Rolled-out lean methodology, rationalized legacy platforms and created multi-device experience;- Directly contributed to topline growth with key accounts and channel partners;- Led a team of 20 people, from 7 countries across 4 continents.In 4 years, revenue grew by 500% while operations scaled across 4 continents.

In charge of both product marketing and product development activities of a SaaS provider to hospitality SMBs in EMEA and APAC :- Joined the management team following 3i and Rothschild PE owner buy-out;- Structured and managed a multi-cultural team of 60 people spread between Singapore, Delhi and Paris;- Defined processes, roadmap and go-to-markets to improve service delivery and customer satisfaction;- Extended portfolio through external growth: acquired and integrated 2 web agencies (Italy, Singapore).Over a 36-month period, customer base grew by +50%, ARR by +104% while EBITDA improved +73%.Accor acquired FastBooking in 2015 to strengthen its digital strategy.

Initiated relationship with the digital advertising agencies ecosystem in France in the context of ‘web 2.0’- Designed global engagement plan for both strategic and mid-market partners – including communication powerhouses, media groups, web agencies and design schools; - Engaged with 30 key partners at C-level to articulate business value and structure partnerships;- Launched recruitment programs for smaller players; achieved 150% pipeline growth in 6 months;- Led and coordinated execution with Microsoft Digital Advertising Solutions.

Designed the strategic marketing plan for the overall public sector in France.Orchestrated execution both for the local government and healthcare markets – managed a 600k EUR budget:- Improved image with political elites through consistent lobby with elected officials;- Rolled-out large-scale communication plan mixing press, trade-shows, newsletters and web presence.Selected and engaged with partners to enhance both product portfolio and industry leadership:- Led alliances and partnerships when needed, defined joint business plans and monitored execution;- Instigated multi-channel lead-generation programs both for the large and mid-market accounts; generated year-on-year revenue growth 3 times higher than the market’s rate.Rationalized sales coverage model and opportunity management process to streamline through-partners sales cycles and improve cost of sales.

Coordinated the development of Orange online services for the mid-market:- Structured corporate portfolio: conducted opportunity analysis, negotiated partnerships, defined appropriate exit strategies; launched 1 spin-off now part of Orange Business Services;- Managed the “e-nitiative” program aimed at delivering industry-specific services for the SME market.

Participated in strategy consulting assignments in various industries, including:- Business launch of the largest multi-device portal start-up in Europe; managed a team of 15 product managers and handled relationships with technology providers;- Strategic analysis of a French telecom operator; analyzed product portfolio profitability which resulted into a 3-year EBIDTA improvement plan;- Due diligence in the TMT sector; assessed the deal rationale to complement the portfolio of a French media company; target was acquired and still successfully operates today;- Business blueprint of a European construction materials distributor; led a team of 6 board-level executives to define their 5-year corporate development roadmap.

Led IT consulting engagements on strategic deals in Europe and the Middle-East (EMEA):- Audited and designed complex e-business systems in Israel, Saudi Arabia, Spain, Switzerland andthe UK;- Speaker at numerous conferences on Internet-based services.

Performed pre-sales for major accounts in France; responsible for the government and telecom sectors:- Involved in key deals for a total amount over 10M EUR;- Animated seminars on enterprise information systems (directory, messaging, security).

Led the set-up of web-based European real-time freight tracking services, initially used by Harry Vos.Audited telecom costs in France, Germany, and the Netherlands; achieved 20% savings in 6 months.