Cirion, formerly LUMEN LATAM, is a leading digital infrastructure and technology provider, offering a comprehensive suite of fiber network, connectivity, colocation, cloud infrastructure, and communication and collaboration solutions with the purpose of furthering Latin America´s progress through technology.Southern Cluster Board Member.

General Management of the strategy and tactics for the Marketing & Communications area.Demand generation through multiple channels | Digital Marketing (All channels and formats) |ABM| Press and Communications | MarTech (Marketing Technology) | Social Media | Events | Webinars | Call Center + Inside Sales | Database Management | Branding | Social Selling | MDF | External agency management (+15).

General Management of the strategy and tactics for the Marketing & Communications area.• Demand Generation, through multiple channels (Inbound + Outbound), as the main objective.• In charge of Digital Marketing activities, implementing campaigns through multiple tactics.• Leadership of the Communications area for Argentina, Chile & Perú.• Execution of face-to-face and virtual Events, in all formats for different countries.• Responsible for Intent & Account-Based Marketing (ABM) strategy. • In charge of Marketing & Communications for the Enterprise, Wholesale & Global Accounts.• Responsible for Social Media, Press and CSR.• In charge of MDF Funds (Marketing Development Funds) with Partners.• Leadership and execution of Social Selling campaigns.• Control the P&L of the area. In charge of 6 agencies (Digital, Telemarketing, Press, Database).• Monitoring of Customer Experience processes.• Development of Market Intelligence programs and Sales Territories.• Responsible for all re-brandings of the company in the Cluster.• Customer experience leader.*CenturyLink is the second largest U.S. communications provider to global enterprise customers.

- Strategic Marketing: Build Segmentation plan, define Sales territory, Manage & enrich databases, create value proposition for specific industries, execute win & lost analysis, monitor business trends & insights. - Branding & Lead generation: Build a Lead Generation “machine” by defining all processes, Execute & control the media & Communications plans, develop offline & online campaigns (Direct Marketing, SEO, SEM, Webinars, banners in specific industry media, collaterals, success stories, e-newsletters, landing pages, referral programs, out-bound Marketing, etc.). Implement Eloqua for Marketing Automation Campaigns and lead scoring.- Digital Strategy: Develop and lead execution of digital marketing strategies in order to reach, inspire, and engage customers. Execute email marketing, digital advertising, promotions, customer experience and affiliate marketing. - Team & Budget: Work cross-functionally with Sales, Pre-Sales, Finance, Operations and Technical teams and man-age a team of external agencies (Telemarketing, Digital, Database, PR, etc) . Manage budget efficiently.- Events: Execute Technology Forums, seminars, tradeshows, workshops, kick off´s, sponsorships, etc. - Press Relations & CSR: Develop Press releases, pitchs, media trainings, speaking opportunities, clipping, interviews, byline articles, relationship events. - Customer experience & Business Intelligence

•Support company growth objectives by meeting Revenue and Operating Margin goals for LATAM business.•Develop strategic and tactical Marketing & Business Development plans for Brazil, Mexico and LATAM South. Both Channels: Value Solutions (Partners) & Business Transformation (Global Accounts, Top Revenue Accounts, Strategic Accounts, Growth Accounts).•Position DS and its solutions in the marketplace and with its sales force (DS and Partners). •Define the right “Marketing Mix” for each region and for different industry segments: Transportation & Mobility, Aerospace, Marine, Industrial Equipment, High Tech, Consumer Goods and Consumer Packaged Goods, Life Sciences, Energy, Architecture & Construction & Business Services.•Execute and monitor the Co-Marketing Plan in collaboration with Business Partners (35). •Ensure control of Equity Advertising Campaign in the Geography and its media plan. •Execute multi-brand campaigns across industry segments throughout different marketing tactics: Online (E.g.: SEO, SEM, E-mailings, Webinars, Social Networks, Web-banners, e-newsletters, hotsites, LPO, PPC,etc ), events, telemarketing, Co-marketing, etc.), sponsorships & interactive showrooms to generate business opportunities and leads.•Select external marketing agencies and supervise their performance •Create PR Masterplan•Lead Market Intelligence projects. •Define appropriate communication plan and media mix. •Organize various kinds of events across multiple countries such as Brazil, Argentina, México & Colombia. •Ensure execution in excellence of WW offers plans (Industry, Brands, Services). •Develop and manage partnerships with multiple industry associations and chambers.

Responsible for Marketing 05/2005 – 10/2006Home & Office Communication Devices (B to C)• Develop Marketing plan for the consumer products business, proposing, coordinating and ensuring the completion of all activities.• Design, coordinate, execute and measure mass advertising and promotional campaigns: TV, Radio, Display Advertising, Internet, Direct Marketing. Offer definition. Media Plans. Trademarketing. POS supervision. Promoters selection.• Define communication strategy ensuring alignment with divisional strategy.• Ensure usage of brand complies with corporate guidelines provided by Siemens AG.• Develop events and workshops both internally and with clients.• Coordinate co-marketing activities with clients (Retailers, big boxes, and megadealers). • Develop customer loyalty programs.• Launch products.• Design, coordinate & print the POS material.• Sponsorships.Marketing and Business Development Coordinator (02/2004 – 10/2006) Enterprise Sales – Indirect channel

Corporate Account Manager 01/2002 – 02/2004 Global management of more than 100 key accounts across market segments for the entire product line. In charge of new contract negotiations, re-negotiations, and renewals. Marketing/ Business Analyst 09/2000 – 01/2002