Nicolás Bronzina Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

At BPP Analytics and Design, we combine the precision of data analysis with the depth of research and speculative design.We believe the future is built on a deep understanding of organizations, innovative insights, and data-driven strategic decisions. We use cutting-edge methodologies to identify trends and generate approaches that drive change.

Madrid, Comunidad De Madrid, España

- Conduct in-depth research into emerging trends, technologies, and societal changes to identify near-future scenarios and their implications for design and innovation, using tools such as trend and weak signal analysis, scenario planning, and forecasting frameworks.- Explore plausible futures, develop speculative concepts that challenge current norms, and address emerging challenges.- Use generative intelligence to create futuristic narratives, scenarios, and diegetic prototypes that allow us to visualize and understand what the world might look like.- Inspire critical reflection, foster creativity, and catalyze action toward a more sustainable and equitable future.- Stay current with the latest developments in trend analysis, speculative design research, emerging technologies, and futuristic methodologies, and I collaborate with the team to share knowledge and perspectives.Key Achievements:I led a research project on the future of markets and the food industry in urban environments, creating a map of market archetypes and gastronomic offerings in the '15-minute city'.I'm writing a series of Medium articles entitled 'Micro-Fictions' exploring the intersection between Design Fiction, Gastronomy, Innovation, and Sustainability. Focusing on Mercado San Telmo, I imagined the market's future evolution. I offered a creative vision of its transformation in emerging urban contexts, with themes relevant to extreme heat and climate change in a near-future Madrid.I'm writing a series of Medium articles entitled 'Micro-Fictions' exploring the intersection between Design Fiction, Innovation, Sustainability, Extreme Heat, and Climate Change in the near-future city of Madrid.

Madrid, Comunidad De Madrid, España

Conduct in-depth research on emerging trends, technologies, and societal shifts to identify potential future scenarios and their impact on design and innovation.Utilize various tools and techniques, such as trend and weak signals analysis, scenario planning, and foresight frameworks, to envision possible futures and develop compelling narratives.Work closely with the design team to translate research insights into meaningful design concepts and artifacts from the future.Stay up to date with the latest advancements in design research, emerging technologies, and futurist methodologies, and share knowledge and insights with the team.Key Achievements:Led a research project on the future development of markets and the food industry in new urban environments, which resulted in the development of a near future archetype market map and their gastronomic offer in a 15-minute city.

Capital Federal, Buenos Aires

Research:Provide a brief introduction on how the request was received and what was deciphered before starting the project. Data collection, classification, and analysis. Brand analysis. Analysis of the brand's context. Audience research (trends, targets, and media) using one or multiple methodological tools such as surveys, empathy maps, user personas, "a day in the life of," consumer journey.Planning:From our perspective, supported by data, define the problem we are going to address, identify the barriers we face, identify the opportunity for the product or service, outline the challenges we need to overcome, and determine the tools we have to achieve it, structuring the message with communication phases.Work process based on Design Thinking.Task tracking based on Agile Methodology.Furthermore, I conducted a training session for the entire agency on Futures Design & Strategic Foresight titled "A Shift towards Strategic Foresight."Grosomono is a certified B Corporation.

Madrid, Comunidad De Madrid, España

UX Researcher:Conducting qualitative research (desktop research), data processing/analysis, and comparative evaluation (benchmarking) of other user testing services to enhance our own.UI Designer:Designing and optimizing the native app (iOS and Android) and website for UXmonkeys using Figma.Tracking tasks based on Agile Methodology.

Capital Federal, Buenos Aires

I was part of a multidisciplinary research group at Creatibe, a specialized laboratory in Creativity and Storytelling (associated with Be Potencial).Qualitative research related to creativity and personal development was conducted. This involved formulating hypotheses and objectives, choosing methodologies and procedures, conducting interviews/surveys with the study subjects, processing data, and analyzing the information.During this time, I also performed observation and note-taking in various focus groups. Additionally, I was responsible for summarizing, recording, transcribing, and composing the final report for clients.Later in 2022, as a consultant and "Team UX of one," I designed the prototype (and its subsequent iterations) of the digital product "Creatibe Studios." The general objectives of this product were:Enable users to understand the workshop booking/purchase process from start to finish. This includes the search planning phase, workshop reservation, and subsequent participation.Increase the number of people who successfully book/purchase a course or workshop within the app.Provide an intuitive, efficient, and secure booking experience through the app.

Capital Federal, Buenos Aires

Trained by the Secretaría de Evaluación Educativa del Ministerio de Educación, Cultura, Ciencia y Tecnología on the "Progresar" Scholarships in 2018 and the National Evaluation Program "Aprender" in 2018 and 2019.Facilitator in the "Progresar/Compromiso Docente" Operation in 2018 in Río Grande, Tierra del Fuego; the "Aprender" Pilot Test in 2018 in Tartagal, Salta; and the "Aprender" Pilot Test in 2019 in Corrientes Capital.

Máster En Experiencia De Usuario Para El Diseño De Productos Y Servicios Digitales, Diseño De Experiencia De Usuario, 8.15

Master's Thesis: "OFFicial: Welcome; User Experience Design as a Tool for Social Intervention in the Refugee Crisis." Design Project based.

Licenciatura En Sociología, Sociología

Activities and Societies: Research Internship for the Buenos Aires City Government. Bachelor's Thesis: "Sporting and Occupational.

Bachiller Orientado En Ciencias Sociales

Activities and Societies: Volunteer Work in Río Negro (housing construction in humble neighborhoods), Jesuit Missions Coordinator.