Nicolas Desroches Email & Phone Number

Ottawa, On, Ca

Waterloo, Ontario, Canada

- Leading organization’s thought leadership and content strategy, including flagship data storytelling, strategic reports, long-form market analysis, B2B & B2C campaigns. Achieved a 100% increase in sector and traditional media coverage in 2024.- Managing and coaching a team of 3 mid-level and senior writers, assigning workload and reviewing produced content.- Creating content calendars and setting topic agendas for all strategic communications efforts related to integrated marketing, product marketing, and institutional advocacy.- Developing crisis communications framework, plans, and key messaging in coordination with Director of Communications and Manager of Public Relations.- Crafting advertisements, interview prep documents, presentations, and other marketing collateral to support senior leadership in delivering data-backed insights to multi-national audiences around the world.

Ottawa, Ontario, Canada

- Creating the first ever communications strategy and plan for the GivingTuesday Data Commons, the world's largest collaborative philanthropic database- Crafting reports, key messaging, press releases, blog posts, social content, and presentation decks for the Data Commons' major knowledge products including the Fundraising Effective Project (FEP) and GivingTuesday's annual Lookback report- Building bridges between teams through increasing strategic alignment and reviewing outcome and output priorities- Enhancing internal systems and processes through introducing new collaboration tools and best practices for data communications to diverse audiences- Discovering interesting and compelling narratives about the social sector, directly supported by data analysis conducted by the Data Commons, and using those stories to increase audience engagement, develop new audience segments, and improve brand presence- Establishing product marketing strategies for GivingTuesday Data Commons knowledge products, in collaboration with Product Managers and Project Leads- Amplifying CDO thought leadership and assisting CCO with crisis communications, public relations, and strategic planning

Ottawa, Ontario, Canada

- Assisted the Senior Director in developing regional and national strategies for engaging with industry organizations and associations- Developed communications strategies and presentations for cross-sector engagement with senior executives, institutional leaders, and government officials- Researched international education and student visa policies and trends in Canada, the US, the UK, Australia, and Ireland

Ottawa, Ontario, Canada

- Developed and managed executive communications for the CEO’s office, including industry advocacy, thought leadership, and government relations- Coordinated cross-industry special projects and strategic initiatives involving Presidents, CEOs, Ministers, and Directors- Managed executive social media (LinkedIn and Twitter) to increase brand awareness and industry thought leadership- Researched international trends related to immigration, higher education, population, government policy, industry policy, and economics- Wrote speeches, presentations, and thought leadership articles to be delivered to C-level executives, federal and provincial Ministers, college and university Presidents, and other senior leaders- Coordinated strategic projects and managing marketing and communications for new business segments and supporting executive projects

Ottawa, Ontario, Canada

- Led the development and execution of ApplyProof's marketing strategy- Developed marketing objectives, goals, strategy, and plans for ApplyProof products and services- Directed branding projects including website revitalization, sales material audits, webinar development, and ad purchasing- Managed thought leadership writing, editing, and publishing across web and social media platforms- Worked with product, partner relations, engineering, and design teams to grow sector knowledge about ApplyProof's digital lockbox for official documents produced by partner institutions- Managed ApplyProof projects, including marketing and communications planning, for major product launches in North American and global markets- Crafted social, video, email campaign, and blog scripts for internal and external promotion to international education and related stakeholders/audiences

Ottawa, Ontario, Canada

- Wrote ApplyBoard's 2021 Trends Report, an industry-leading data-driven report covering the current state and future of international education in Canada, the US, the UK, and Australia, which became the primary topic for presentations and speeches by the CMO and CEO at international events- Researched and discovered global and market-specific international education trends through comparative data analysis, industry publication reviews, interviews with recruitment agent and industry leaders, and manipulation of government data sets- Drafted, revised, edited, and published engaging thought leadership content focused on sector-wide and national data trends for internal and external stakeholders including international students, Canadian and Australian education providers, recruitment partners, and government departments- Significantly reduced data processing and analysis resources required through consolidating and iteratively creating multi-million cell relational data sets, with raw data sourced from government and international education publications, for national and global teams- Verified and validated data integrity for dashboards created in Metabase, Tableau, and Yellowfin built off of initial data analysis and cleaning- Created social media and web tracking dashboards and managed Google Analytics for thought leadership articles to increase article distribution and readership through identifying key trends in global traffic, resulting in a 20% increases in readership in successive quarters- Worked directly with senior leadership (including the Chief Marketing Officer, Vice-President of Marketing, and Director of Communications) to establish thought leadership strategies and content in a variety of presentation formats including presentations which were shown to audiences of 500+ leaders in international education

Ottawa, Canada Area

- Monitoring and updating government funding information for internal databases according to the release, renewal, modification, or closing of provincial and federal funding programs- Tracking all government funding engagements in terms of submission deadlines, government payments made and owed, and invoicing- Liaising with government agencies and agents to resolve or validate questions around specific funding programs and to ensure client submission strength and eligibility- Managing a client portfolio in regards to tax credit and grant funding programs, including digital media, film, export, and business expansion funds- Reviewing, proofreading, and editing scientific and business submissions for government funding for accuracy, eligibility, and clarity- Securing government funding (from $5K to $5M) for startups and small to medium enterprises to enable and accelerate business growth- Meeting with business and industry stakeholders to investigate government funding opportunities and potential referral synergies- Researching and explaining complex scientific/R&D activities to government and financial stakeholders through generating scientific and technical documentation- Compiling and submitting tax and government funding documentation including financial information and budgets- Training new employees and new client stakeholders on government funding and tax credit programs, best practices, and operational procedures- Utilizing InDesign, Photoshop, Illustrator, Word, Excel, Powerpoint, social media platforms, and SalesForce to create, edit, manage, and input a variety of scientific, marketing, sales, and administrative information

Ottawa, Canada Area

- Meeting with business and industry stakeholders to investigate government funding opportunities and potential referral synergies- Managing a client portfolio in regards to tax credit and grant funding programs, specifically in the digital media sector- Developing a network of financial, technical, and government stakeholders in the Ottawa area/Eastern Ontario region to facilitate team-approach business development- Securing government funding for startups and small to medium enterprises to enable and accelerate business growth- Researching and explaining complex scientific/R&D activities to government and financial stakeholders through generating scientific and technical documentation- Compiling and submitting tax and government funding documentation including financial information and budgets- Training new employees and new client stakeholders on government funding and tax credit programs, best practices, and operational procedures- Creating, planning, and implementing marketing initiatives through designing and formatting print and online documentation and acting as Brand Manager- Updating and modifying corporate web properties utilizing PHP, HTML, and FTPs- Utilizing InDesign, Photoshop, Illustrator, Word, Excel, Powerpoint, social media platforms, and SalesForce to create, edit, manage, and input a variety of scientific, marketing, sales, and administrative information

100 Pinebush, Cambridge, On

- Meeting with senior managers and scientific personnel to discuss their company's government funding needs and opportunities- Analysing and developing scientific narratives based on innovative and experimental projects in diverse fields such as ICT, Chemical, Materials, Structural, Food, and Print Production Engineering- Assisting with the management of client portfolios by liaising with government officials and bridging government funding and SR&ED departments- Supervising a team of technical writers in Ontario and British Columbia through regular meetings, daily interaction, and digital monitoring- Creating and updating time and client tracking systems- Conducting quality assurance and editing technical narratives as well as government funding applications- Planning and implementing marketing initiatives through designing and formatting print and online documentation- Utilizing InDesign, Photoshop, Illustrator, Word, Excel, Powerpoint, and SalesForce to create, edit, manage, and input a variety of scientific, marketing, sales, and administrative information- Reading, understanding, and generating financial reports, pro formas, and summaries - Translating French documentation and correspondence- Helping clients secure over $10 million CAD in government funding and tax credits for business, scientific, marketing, and digital media projects- Submitting tax forms and compiling client information for inclusion on government paperwork - Training new employees and new client stakeholders on government funding and tax credit programs, best practices, and operational procedures

Cambridge, Ontario

- Meeting with and communicating with clients from diverse industries to establish financing needs and eligibility in relation to government funding- Compiling market and industry background information for integration with funding applications and supporting documentation- Establishing knowledge, product, and market baselines so as to accurately position clients' developments and growth in relation to their industry- Integrating financial statements, technical specifications, and other detailed content into relevant proposals and claims- Summarizing and presenting government grant information in a straight-forward, understandable, and digestible manner- Researching scientific background information for integration with SR&ED claims- Assessing the needs of clients to best pair them with government grants that suit their goals and activities- Liaising with subject matter experts, business professionals, government agents, and sales and marketing teams to ensure all information needed for governments claims is collected, included, and accurately portrayed- Planning, designing, and distributing marketing publications to clients and other key stakeholders on a quarterly basis- Contacting government agents and discussing client applications and projects

Ottawa, Canada Area

- Attending pitches and startup showcases in the National Capital Region and surrounding areas- Reviewing pitch decks and company information to gain insight into company strengths, growth strategies, and opportunities for investment- Facilitating deal flow between startups and NorthTech Capital Investor partners- Providing advice and assistance with government funding opportunities- Connecting startups to government and other funding providers to facilitate market expansion and business growth

Hamilton, On

- Teaching and coaching a tutorial of third year students in Contemporary Canadian Drama and two tutorials of first year Short Genre English- Meeting with and coaching students through discussing work, readings, material, and issues they may be facing; students who met with me saw an improvement in their grades through their own self-growth- Evaluating student performance in class and during presentations, in consultation with the Professor- Preparing presentations and developing materials for students to supplement lecture learning including documents which were praised by non-English students as critical to their success in the course- Achieved an overall student evaluation score of 9.1/10

Toronto, Canada Area

- Created aggressive timelines for the Production and Editorial teams to take “3.1 Plays” by Bruce Jay Friedman from manuscript to published book- Processed and reviewed all digital file information to ensure seamless uploading to servers and publication mainframe (print-on-demand)- Substantive and copy edited full document while also undertaking direction and changes from the Design team and Publisher- Project manager for converting three French texts from out-of-print to a new print-on-demand publication through OCR technology

Toronto, Canada Area

- Working with government ministries (especially the Ministry of Child and Youth Services) and non-profit organizations (such as the YMCA and Scouts Canada) to discuss how young people develop, regardless of their social, cultural, racial, physical, developmental, psychological, emotional, sexual or other possible situations, conditions, predispositions, or orientations- Developing and publishing “Stepping Stones”, a document which outlines how mentors can best help youth aged 12-25 (see Publications)- Researching youth development and discussing how governmental and aid systems might be changed to help youth in more substantial ways, especially in relation to policy- Facilitating youth consultations and brainstorming and working with at-risk youth and other youth to ensure their input in the publication- Networking with youth organizations across Ontario to aid in both transparency and information collection- Ensuring the youth voice is heard in government and elsewhere, notably on behalf of Scouts Canada- Compiling and instituting best practices of youth agencies and institutions across Ontario so that recommendations could be made to the Minister about possible changes in policy or policy making- Representing Scouting and other youth at a provincial level

Toronto,Ontario

- Reporting and Analyzing Sports Information- Processing, Faxing, and Coordinating Time Sensitive Information and Documents- Interviewing and Working with Athletes and Coaches- Ensuring Correct Publication of Information on Web Media- Self-Editing as Well as Editing for Others

Toronto, Ontario

- Event Set Up and Tear Down- Management of two Other Employees- Training Others and Organization and Coordination of Other Employees and Volunteers- Enabling and Coordinating Communication between Departments

Professional Certificate, Communications And Public Relations

Courses completed: Crisis Communication, Employee Communications, Effective Leadership, Web Strategy, Media Relations, Strategic.

Master Of Arts (M.A.), English Language And Literature/Letters

Activities and Societies: Teaching AssistantThesis titled "Poets on the Hill: An Examination of Canadian Political Poetry", 2013.

Honours Bachelor Of Arts, Double Major, Professional Writing - Book Publishing, Creative Writing

Activities and Societies: Creative Writing ClubGraduated magna cum laude with Honours in Professional Writing and Creative Writing. Stong.