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+10 Years’ Experience in B2B/B2C Digital Marketing | Strategy & Go-to-Market | Acquisition & Growth | Data & Customer Driven*Strategic Thinking*Market Fit Focus | Branding and Performance - P&L and Planning - Unit of 1 > Total Market*Online Acquisition Strategies*CAC, CPA Focus | Paid & Organic channels - Landing pages & Funnels Optimization - CRO Tests*Product Management*Growth Focus | Web & Mobile - Market Fit & Management | CRO: Freemium, Direct Sales, eCommerce and disruptive models*Data Management*Decisionnal Focus | Immersion, Live Tests - Attribution, Conversion, Predictive - LT, LTV NPS *Team Management*Engagement Focus | Goal setting & reviews - Coaching & Training - 360° Feedback
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Chief Marketing OfficerThiga Feb 2024 - PresentParis, Paris, Fr -
Chief Marketing OfficerExpensya Feb 2021 - Feb 2024Paris, Ile-De-France, FrExpensya is an innovative spend management solution to empower CFOs and foster autonomous accountable professionals.We are leader of mid-market new generation solutions. -
Head Of MarketingSlimpay May 2019 - Feb 2021Paris, FrSlimPay enables the digital transformation of the subscription/recurring economy. We help merchants and partners to make every single customer a recurrent one, lowering its cost of acquisition and maximising its lifetime value.With SlimPay, companies and organizations set up instant and secure enrollment of recurring payers. As a European licensed payment institution SlimPay opens merchants’ payment accounts, connects these accounts to the 4,500 Europeans banks, manages account to account (A2A) payments from the payer to the merchant and provides settlement and reconciliation services of the merchants' accounts. SlimPay service is published and operated through a single open API that makes the service easily encapsulated within a value added ecosystem.I'll be happy to help you if you need more, you can also go and visit our website: https://www.slimpay.com/ -
France Web Marketing Senior ManagerIntuit Jun 2015 - May 2019Mountain View, California, Us• Head of Web team FR: Paid Channels, SEO / Contents, CRO / Growth, Data (4 pers.)• Definition of strategic plans: PPC/Search, Display, Emailing, Social/SMO, Affiliate, Retargeting• CRO: Trafic and behavorial data analysis, A/B tests, UX Personnalizations and Performance Tests• Reportings and predictive analysis: trafic / conversion / attribution, product usages, customer care -
Digital Marketing ManagerQooq Jul 2013 - May 2015• Head of digital teams : Products, CRM, UI, Social, Contents (5 pers.)• Definition and setup of acquisition strategies SEO / Social, SEM, Display, Partnerships• Launch and optimizations of Web, Mobile and Tablet products - FR & US• Follow up and reportings of trafic, conversion and multi-devices product usages
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Marketing ManagerCoachclub Jun 2011 - Jun 2013Sèvres, Fr• Head of Acquisition - Products - Business Intelligence – UX/UI (5 pers.)• Launch of multi-channel campaigns SEO, SEM, Affiliation, Display, Tests et optimisations• Products roll out on strategic markets: US,UK, CA• Optimizations, A/B tests and follow up - Sales (Growth) focused: Web, Mobile, TV • Reportings of acquisition, TV campaigns performances, conversion and products usages -
Product ManagerMeetic 2007 - 2011Paris, Île-De-France, Fr• Product launch of Meetic Affinity FR + EU (22 countries - 12 languages)• Acquisition funnels and sales optimizations, A/B tests and F2F focus group • Performances of acquisition reportings, product usages and conversion analysis, recommandations -
Web ManagerArkema - Total Group Apr 2006 - Jan 2007• Improvement, widening and design of 4 international web products • Publication of technical marketing contents (supported by R&D Dept.)• Refreshing and updating international web products• TeamSite CMS education of technical and commercial teams
Nicolas Deswarte Skills
Nicolas Deswarte Education Details
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Paris School Of BusinessEbusiness / Emarketing -
Ecole Supérieure De Gestion Et Commerce International EsgciMarketing & Communication
Frequently Asked Questions about Nicolas Deswarte
What company does Nicolas Deswarte work for?
Nicolas Deswarte works for Thiga
What is Nicolas Deswarte's role at the current company?
Nicolas Deswarte's current role is CMO - Chief Marketing Officer @Thiga.
What is Nicolas Deswarte's email address?
Nicolas Deswarte's email address is n.****@****ail.com
What is Nicolas Deswarte's direct phone number?
Nicolas Deswarte's direct phone number is +165054*****
What schools did Nicolas Deswarte attend?
Nicolas Deswarte attended Paris School Of Business, Ecole Supérieure De Gestion Et Commerce International Esgci.
What are some of Nicolas Deswarte's interests?
Nicolas Deswarte has interest in Disaster And Humanitarian Relief, Science And Technology, Environment, Children.
What skills is Nicolas Deswarte known for?
Nicolas Deswarte has skills like Management, Web Marketing, E Commerce, Mobile Devices, Seo, Web Analytics, Social Media Marketing, Product Management, Digital Strategy, Digital Marketing, Agile Methodologies, Product Marketing.
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