Responsible for paywall and subscription offer on Mediahuis newssites. Defining and implementation of CRO roadmap leading towards subscription growth.*skills & expertise: CRO strategy, Cro roadmap, data analysis, customer journey mapping, Google Analytics, Data analysis, usability research, ab-testing, experimentation, consumer psychology, visual design, project management, …

Responsible for online advertising offer on the largest newssites of Flanders such as nieuwsblad.be, standaard.be, hbvl.be en gva.be. Always looking for balance between maximum profit, highest client satisfaction and innovation. Go to market strategy of online advertising offer. Implementation of Mediahuis advertising data strategy. Digital ambassador.*skills & expertise: product management, portfolio analysis, digital marketing, display advertising, data-driven, e-mail marketing, conversion optimization, campaign insights, customer journey , digital trends & technologies, …

Analytical job on advertising department of Mediahuis. Commercial presentations, research projects, data analysis, … in order to develop the strategy for Mediahuis advertising market.*skills & expertise: paid media, media research, media mix, data-analysis, sharing insights, A-B testing, Google Analytics, …

Daily project management in an international research agency. Involved in all phases of market research with responsibility about research design, project management, analysis, reporting, insights and client contact.*skills & expertise: project management, statistics, analysis, reporting skills, consumer insights

First job in market research. Learning and facilitating all phases of market research such as proposal design, methodology, questionnaire design, analysis and reporting. Able to develop strong project management skills.

Joker Reizen: market research and communication strategy towards expat community in Belgium

Three months during internship in the summer of 2009 at the Corporate Communication and Brand PR division at Ketchum Pleon (Brussels)• Monitored the media accurately en gathered press clippings for several clients in different sectors• Wrote, translated and reworked press releases, press invitations and Pleon Newsletters• Researched all kinds of communication related information for several clients• Contacting and networking with Belgian and international journalists and clients• Organised press conferences and press events and created press lists