Responsibilities:- Implement multi-level attribution models- Analyze cohorts and retention to evaluate customer behavior- Analyze and optimize the customer journey- Evaluate the impact of technological solutions on clients- Integrate data from multiple sources, including internal databases, third-party data, and social media- Collaborate with interdisciplinary teams to ensure effective integration of solutions for clients- Provide strategic guidance to maximize the value of AI solutions in client operations- Extract actionable insights from massive data, identifying patterns and trends to inform strategic decision-making- Generate clear and concise reports and presentations to communicate analysis results to internal and external stakeholdersAchievements:- I successfully implemented multi-level attribution models that increased resource allocation efficiency by 25%- Cohort and retention analyses contributed to improved customer loyalty- I optimized the customer journey under data compression, reducing execution times by 37%- I effectively evaluated the impact of developed technological solutions, resulting in enhanced client achievement perception- Data integration from multiple sources allowed for a comprehensive view of the customer and a 75% improvement in personalization- I provided data-driven strategic guidance that increased the effectiveness of AI solutions and boosted brand value for clients

Responsibilities:- Collect and analyze market and consumer data- Identify consumer groups (Clustering and PCA)- Develop discrete choice models (MNL)- Research market trends through regression analysis (Logistic and Robust)- Collaborate across departments to translate findings into effective segmentation and targeting strategies- Stay updated on the latest industry trendsAchievements:- Through clustering and PCA, I successfully identified key consumer groups, informing strategic decisions and improving lead quality by 35%- The discrete choice models I developed enhanced the accuracy of purchase predictions- My regression analyses contributed to a deeper understanding of market trends

Responsibilities:- Development of a data visualizer for lead tracking- Structuring and optimizing teams according to specialties- Planning and executing direct and indirect outbound communication strategies- Supervising agent scheduling and resource management- Analyzing data to identify opportunities and adjust strategiesAchievements:- The dashboard I developed allowed for more efficient data collection and quicker decision-making- Structuring specialized teams increased productivity by 34%- Outbound communication strategies increased response rates by 28%- I identified key opportunities that led to a 19% improvement in customer satisfaction

Responsibilities:- Development of a data visualizer for lead tracking- Measure and report KPIs related to the customer journey- Recognize trends and patterns in customer interactions to create marketing strategies- Identify areas of improvement in customer service processes- Provide direct and indirect customer supportAchievements:- The lead tracking dashboard improved efficiency in monitoring business indices- Identified trends and lead patterns that allowed the development of communication strategies, increasing interaction through digital channels by 36%- Identified and proposed improvements in customer service processes, reducing response times by 34%- Effective customer support resulted in an increase in potential lead acquisition

Responsibilities:- Conduct competitive analysis- Enhance the user experience in corporate digital environments- Implement tools to assess website performance- Make adjustments in automated communication flows with customers to boost retentionAchievements:- I optimized the user experience on the website, resulting in a 15% increase in interactions- The implementation of Google Analytics yielded valuable insights and enhanced decision-making- Adjustments made in automated customer communication led to a remarkable 37% increase in engagement across communication channels

Responsibilities:- Gather relevant data and establish a data center- Create the segmentation model (RFM)- Develop strategies based on segmentation- Determine NPS (Net Promoter Score) in digital channels- Craft a dashboard for data visualizationAchievements:- I devised an RFM segmentation model that enhanced customer targeting efficiency, resulting in an 18% increase in conversion rates- I formulated personalized strategies rooted in segmentation, leading to a 20% surge in sales- I determined the NPS in digital channels, enabling the identification of improvement areas and a 10% boost in customer satisfaction- I designed and developed a dashboard that offered clear visualization of key data, facilitating well-informed decision-making by the executive team

Responsibilities:- Strategically plan and create content for social media- Collaborate in the development of a content strategy- Cultivate brand identity in both physical and digital environmentsAchievements:- I significantly contributed to a 36% increase in social media followers by crafting compelling and relevant content- I played a key role in crafting a content strategy that boosted audience engagement by 23%

Responsibilities:- Design and develop corporate branding- Establish communication strategies- Create a content calendar- Manage the company's social media- Maintain direct communication with the audienceAchievements:- I developed a strong brand that reflected the bakery's identity and increased brand recognition by 20%.- I implemented communication strategies that boosted customer interaction by 37%.- I created engaging content that led to an 18% increase in audience engagement.- I established solid relationships with the audience, resulting in improved customer retention.

- Leading production teams- Inventory and finished product management- Communication with corporate clients- Creation and design of new products- Development of strategies for sales growth