As a product designer at Crackwits, I conceptualized multi-functional products for various industries - not just mobile/web apps, but full design systems. My role involved understanding unique client needs, ideating solutions balancing functionality and aesthetics, and crafting user-centric interfaces across platforms. Through cross-team collaboration, I ensured our innovative yet scalable designs reinforced Crackwits' excellence across diverse markets.

• Played a pivotal role in Areeba's product innovation division as a foundational member of the design lab, spearheading the conceptualization and design of cutting-edge merchant interfaces, Point-of-Sale (POS) systems, and innovative card products.• Consistently exceeded user experience benchmarks and business objectives by architecting intuitive and visually compelling solutions that seamlessly catered to diverse customer personas and market segments.• Took ownership of integrating advanced analytics capabilities across Areeba's entire product suite, empowering data-driven decision-making and continuous optimization through insightful user behavior tracking.• Initiated and led the design of a unified design system for all Areeba applications, one of the largest design system undertakings in the company's history, ensuring consistent user experiences and brand identity across multiple product lines.• Collaborated closely with cross-functional teams spanning product management, engineering, and business stakeholders to align design thinking with overarching product strategy and roadmaps.• Advocated for and instilled design thinking methodologies and modern UI/UX best practices within the organization, nurturing a user-centric culture committed to delivering unparalleled digital experiences.

• Joined a passionate team of innovators at GeexFaktory, spearheading the development of cutting-edge products for the virtual world and blockchain ecosystems.• Leveraged user-centered design methodologies to conduct in-depth research and uncover invaluable insights into user behaviors, pain points, and aspirations across diverse virtual and decentralized domains.• Translated complex user needs into intuitive and adaptable design solutions, meticulously crafting research models and prototypes that informed and shaped the product strategy.• Collaborated with cross-functional teams, including developers, product managers, and subject matter experts, to ensure design decisions were aligned with technical feasibility and business objectives.• Advocated for emerging design trends and best practices in virtual reality (VR), augmented reality (AR), and blockchain user experiences, fostering a culture of innovation and continuous learning.• Contributed to the ideation and conceptualization of groundbreaking virtual world experiences, leveraging cutting-edge technologies to push the boundaries of immersive and decentralized product design.

• Co-founded Jedo, an innovative startup focused on helping people preserve and relive cherished memories through immersive technology experiences.• Spearheaded the strategic direction, product roadmap, and go-to-market strategies, leveraging in-depth user research and market analysis.• Architected Jedo's robust and scalable backend infrastructure, ensuring seamless delivery of memory-centric services and optimal performance.• Conducted extensive user studies and behavioral analysis to uncover key insights, iterating on designs to create a product that deeply resonated with target audiences.• Provided visionary guidance and creative oversight to the development team, ensuring an intuitive, engaging, and user-centric product experience.• Cultivated an agile and customer-obsessed culture, empowering Jedo to swiftly adapt to evolving market trends and user preferences.• Steered brand positioning, user acquisition strategies, and awareness campaigns, driving significant traction within the memory preservation market.

"Past the Post" is a sophisticated Machine Learning Program dedicated to horse racing in Australia. I worked closely with the team to design and build intuitive interfaces, enhancing the user's experience and interaction with the system.