With over 15 years of work experience in digital transformation, strategy, and finance, I am a Senior Manager at APOYO Consultoría, a leading consulting firm in Latin America. I help clients across various industries and markets to achieve their goals and optimize their performance. Previously, I was the Global Commercial Director of Rappi Ads, the advertising platform of Rappi, one of the fastest-growing startups in the region. I also have a strong background in the real estate sector, where I managed and executed a technology portfolio of over $10 MM USD/year, and launched the digital and analytics strategy for Parque Arauco, a leading shopping mall operator in South America. Also in the real estate business, I was the Head of FP&A, leading the managment control and financial planning teams. Previous to that I was at Bain Sao Paulo, executing strategy projects all across LATAM. I have an MBA from the University of Michigan and a BBA from the Universidad de Buenos Aires.