Oversaw content development, media strategy and production for FaZe Clan O&O platforms, FaZe talent, FaZe corporate brand sponsors and off-platform endeavors. Developed a media strategy that helped to take company public. Evolved content strategy and developed a multi-platform slate of original programming that included original series, documentaries, scripted series, feature films and podcasts. LIVE programming strategy for FaZe main and FaZe talent. Worked directly with some of the top talent on the internet to develop and produce new formats.

Develop a content strategy for NFL O&O’s, establishing a creative pipeline with external content creators and distributors, and working with clubs to help evolve content and production capabilities. Helped to lead and define initial content strategy, slate development and Go-to-Market content plan for NFL+. Worked across NFL organization to identify content partnership opportunities and find new ways to maximize value of NFL owned IP. Lead a revamped content strategy designed to help define NFL media group’s purpose, mission, and voice; driven by comprehensive fan research, competitor audit, and companywide interviews. Helped lead the design and creative development for the look and feel of the new, state of the art NFL West Coast Headquarters at Hollywood Park.

Executive producer on documentary film, 72. While working on the film, also acted as an outside media consultant on multiple projects for Sony Pictures. Executive producer on 72, sports documentary featuring boxer Vasiliy Lomachenko. Film development consultant on Spiderman Homecoming, Venom and Jumanji. Used audience research and social media listening tools to drive content development and global marketing strategies. Tapped into social media influencers to help build presence of new talent.

Raised Series A financing by selling angel investors on a comprehensive business plan that clearly defined unique vision, value proposition and financial strategy for the company. Surpassed quarterly KPIs through efficient use of company funds and nailing the execution of launch plan.Slashed overhead costs through strategic partnerships with talent agencies, creative agencies and administration support staff. Rebranding and ecommerce strategies for company and clients, introducing effective strategies for Instagram’s be newly released shoppable post function. Partnerships and clients included: Cabi, Bella Dahl, Sony Pictures, New York City Wine and Food Festival, Our Vodka, Deckstar Records, The Standard, Lipps Agency, Imaginary Forces, and The Plaza Hotel.

Execution of global marketing campaigns for largest brands in the entertainment and hospitality industries. Key partnerships and clients included: Netflix, Universal Pictures, Warner Brothers, Sony Pictures, Paramount Pictures, Lionsgate, Pop TV, National Geographic, truTV, LVCVA, Bumble, Hulu.Business development and sales strategy doubled department revenue in the first year.Developed full service creative offering that increased revenue company wide, while decreasing overhead. Executive overseeing marketing strategy and campaign execution.Creative development, influencer marketing, media planning, budget planning, creative production, publishing strategies and establishing core KPIs for reporting.

Executed the industry’s first full scale social media and influencer marketing campaigns.Lead major ecommerce overhaul for resulting in massive increase in sales and media efficiency. Developed a customized creative publishing strategy and influencer correspondent program for the launch of a social news channel for HLN called, “The Daily Share.” Produced and distributed full-length documentary, “Spent: Looking For Change,” and influencer campaign for American Express as a way of introducing new product, Serve, to the market.Established testing programs that helped develop social media and ecommerce industry best practices.

• Development of social media marketing and public relations strategies for global brands and emerging technologies• Work daily and intimately with Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Tumblr, Instagram, Vimeo, Wordpress, Blogger• Creation of monthly and quarterly social media plans for all clients designed to elevate brand awareness and increase engagement across multiple platforms • Influencer activation strategies across all platforms. Specifically, identification of and outreach to potential guest bloggers for company blogs • Support client’s digital and social media operations. Support may include: Creative brainstorming around products and marketing strategy, content creation for Facebook, Twitter, Blogs, etc., general community management, video and infographic production, copy-writing, SEO, high-level social media strategy and education• Provide in-depth social media reporting using Sysomos, Facebook Insights, Topsy, Google Analytics, Compete and Quantcast. These findings are then used to shape and direct strategies and campaigns• Constant monitoring of each client’s platform and identified competitor’s platforms• H3O clients include but not limited to: McAfee, IMVU, Moonbot Studios, Sidecar, Bertazzoni, Nara

• Media relations and event management• Development of a public relation strategy, use of Cision to create media lists, pitch writing• Attend high-profile events to assist clients• Entertainment industry, clients included: Pat O’Brien, Tommy Davidson, Sexy Liberals

• Developed and implemented marketing, SEO, social media, and public relations strategies• Provided client relation and administrative support