EssilorLuxottica es el grupo óptico más grande del mundo. Como Analista de Marketing, estoy a cargo de la definición, ejecución y análisis de resultados de la estrategia de CRM (Customer Relationship Management) para los mercados de Argentina (donde contamos con 32 sucursales bajo la marca +Visión) y Uruguay (11 sucursales bajo la marca GrandVision), alineando tanto necesidades del negocio local como requerimientos regionales y globales, con el objetivo de impulsar las ventas de la compañía.Además, estoy a cargo de la gestión y el seguimiento de acciones con los equipos de Marketing de los centros comerciales en los que estamos presentes, proveedores de Trade Marketing, partners y diversas agencias (diseño, digital, publicidad, etc.) con las que trabajamos día a día.

As a freelance journalist and content editor, I've worked on the development of Brasileirão Play, the official social media network for the brazilian football championship (outside Brazil) in english and spanish, in Twitter, Instagram, Facebook, YouTube and TikTok. I've also published football related articles not only for Argentina media agencies but also for media across the globe, including Maxim and Playboy magazine.Prior to World Cup 2014, I've developed scripts for videos published in Facebook pages of Latin-American massive-consume companies.

En Una Baldosa is a website, founded in 2004, dedicated to remember stories about players who have passed through Argentine football within the last three decades without recognition, unusual matches, strange shirts, cult objects, unsuccessful transfers, passing fashions, and oddities that managed to settle in the collective unconscious of soccer fans.I am also one of the admins of the social media profiles on Twitter (+400k followers), Instagram (+115k followers) and Facebook (+120k followers).As part of the staff, I am one of the co-authors of the book “El Veraz del Fútbol” (2014, Editorial Dígito A). In addition, I participated in the coverage for social networks of the World Cups in Brazil 2014 and Russia 2018, and the Olympic Games in Rio de Janeiro in 2016.I was also part of several projects related to journalism in both written and audiovisual media, such as Arrob@n, a streaming show broadcasted between 2014 and 2017 on FWTV, or #MundialBaldosero, a documentary that narrates the adventures – and misadventures- of a group of friends in Brazil at the 2014 World Cup.

Throughout my almost 13 years at Logicalis, I participated in several projects, especially in the content generation for the corporate website, intranet, institutional magazine and the company social media networks (Facebook, Twitter, LinkedIn, YouTube).Given my strongly digital-oriented profile, I worked on the adoption of business-aligned corporate tools such as Salesforce and Hubspot.