Nicolas Herrera Bocanegra Email & Phone Number

Bogotá, Bogota, Co

Medellín, Antioquia, Colombia

I adopted an analytical and consultative approach to identify insights and provide customized solutions that generate value, thus driving client growth. I maintained effective and constant communication with clients, facilitating a deep and swift understanding of the proposed recommendations.I established strong relationships with stakeholders from both new and existing clients, building trust and effective collaboration as a strategic partner to identify and meet their needs with appropriate solutions.I supported relationships with fast-moving consumer goods clients, working closely with retail partners to enhance consumer understanding and foster mutual growth.I managed a client portfolio, offering relevant insights and solutions to drive client-focused value creation, facilitating collaboration between retailers and CPGs.Thanks to our strategy, key clients with high purchasing power increased their investment in dunnhumby, renewing contracts with a rising IPC, requesting more consulting days, and/or expanding their platform access.Additionally, we enabled these clients to achieve their objectives through recommended dynamics, improving their understanding of consumer behavior and competition for more informed and timely decision-making.

Cali, Valle Del Cauca, Colombia

I identified market needs and preferences to develop strategic insights and analyze segmented campaigns, increasing market share and achieving business objectives. I led the management of databases and created clear buyer profiles, providing reports that drove effective business, marketing, and sales strategies.I participated in the development of the monthly campaign calendar, designing the structure and copy of the campaigns, and segmenting audiences for effective communication.I managed 100% of daily new leads, ensuring data completeness and providing exceptional support to clients during the purchase process.We increased sales for the Western Hub by approximately 14% monthly through accurate SQL profiling and the effective execution of marketing campaigns, maintaining a high effectiveness rate in daily client visits.

Medellín, Antioquia, Colombia

I led a sales team of 10 people in the TAT channel to maximize the competitive position of the company's brands. I analyzed sales and market databases, implementing business strategies to enhance brands with high margins and profitability.I executed and supervised brand launches and line extensions to the sales team and clients, ensuring understanding of the brand concept through market analysis, product rationale, pricing, placement, and promotions.I conducted daily meetings with the channel's commercial coordinator and monthly meetings with the National Sales and Marketing Manager to present follow-up reports, results, progress, market studies, and successful strategies developed.I ensured the effective operation of the sales area through close monitoring of the field team, adhering to sales processes and objectives. I maintained a healthy client base and developed effective business strategies.

Cali, Valle Del Cauca, Colombia

I analyzed and managed sales, key accounts, products, and shopping environments for the company's 9 brands and their 3 categories. I identified strategic opportunities in indirect channel clients to meet the company's objectives in sales, volume, coverage, and market share.I supported the effective launch of various marketing campaigns, contributing to increased sales and the achievement of established KPIs.I led and managed the calendar of promotional activities and commercial events, such as Supermarket Takeovers, ensuring precise and effective execution with strategic clients nationwide. I collaborated closely with the advertising agency, as well as with point-of-sale (POP), merchandising, and logistics teams to optimize implementation.I drove significant post-quarantine sales growth (+17%) in the small supermarket channel through a strategic promotional dynamic implemented at key retail locations nationwide, including Supermarket Takeovers.I strategically reactivated the Hardware Stores channel, increasing its share of the company's sales by 2%, positioning it as a high-potential channel within the corporate strategy.

Cali, Valle Del Cauca, Colombia

I supported the company's strategic processes in Emerging channels, collaborating with the marketing department to define the specific 5P strategies (Placement, Promotion, Price, Product, POP) for each channel.I led promotional dynamic projects, including offers, pricing strategies, and portfolio selection. I negotiated with sales executives for both existing and new clients, as well as emerging shopping environments like D2D, which represented the highest growth potential for the company. I worked closely with advertising agencies, as well as with the marketing, finance, and sales departments to ensure effective strategy execution.I successfully led the creation of the new Vending Machines channel, projected to account for 3% of the company's sales. I conducted market, competitor, and end-consumer analysis, which enabled client negotiation, portfolio selection, and the definition of pricing and communication strategies.I directed the strategic onboarding of a new client and business partner through an effective brand launch. I coordinated suppliers and logistics and designed the digital and communication strategy with the media agency to maximize impact.

Máster En Marketing Digital, Ecommerce & Growth Hacking, Marketing

Master En Digital Marketing, Ecommerce & Growth Hacking, Marketing, Ecommerce

Profesional En Mercadeo Internacional Y Publicidad, Marketing

Diplomado En Creatividad Publicitaria, Advertising