With over 25 years of experience in retail and third-sector marketing, I have made change leadership and communications the cornerstone of my career. My journey has involved driving brand, digital, and strategic transformations within complex organisations, and leading management teams and work forces through challenging restructures and financially driven reorganisations.I am passionate about tackling big challenges through marketing roles that deliver social benefits and positively impact our daily lives. My extensive experience in brand management and marketing strategy has equipped me with the skills to enhance brand presence and drive impactful marketing campaigns. My expertise in change communications allows me to effectively manage and communicate transformational initiatives, ensuring smooth transitions and stakeholder buy-in. As a leader, I am committed to fostering a collaborative environment where teams feel empowered and motivated to achieve their best. I thrive on strategic creative problem-solving and excel in stakeholder and cross-functional leadership, ensuring that all voices are heard and valued. I excel in building relationships and trust, engaging with teams and stakeholders to drive meaningful change.I am dedicated to creating and implementing strategies that enhance brand presence and foster positive societal outcomes. My approach is rooted in a deep understanding of the power of communication and marketing to influence and improve how we live and interact.