- Leading & growing Race Service's European operations from Amsterdam.- Leading Brand Strategy, Content & Social Media Management for F1 Driver Charles Leclerc, helping grow his audience from 8m to 16m followers on Instagram, and 150k to 1m subscribers on YouTube.- Client & Partnerships roster over the period includes F1, Scuderia Ferrari, Miami GP, ESPN, Oracle Red Bull Racing, Alfa Romeo Sauber, Electronic Arts, Heineken, AlphaTauri, AMG Motorsports, Puma, Peroni Nastro Azzurro 0.0%… Show more - Leading & growing Race Service's European operations from Amsterdam.- Leading Brand Strategy, Content & Social Media Management for F1 Driver Charles Leclerc, helping grow his audience from 8m to 16m followers on Instagram, and 150k to 1m subscribers on YouTube.- Client & Partnerships roster over the period includes F1, Scuderia Ferrari, Miami GP, ESPN, Oracle Red Bull Racing, Alfa Romeo Sauber, Electronic Arts, Heineken, AlphaTauri, AMG Motorsports, Puma, Peroni Nastro Azzurro 0.0%, Castore & ACO 24h Le Mans.Race Service is a cross-media creative agency and design house with a forward-looking approach to content creation and an eye to the changing tide of social media storytelling. We connect artists, drivers, influencers, innovators, industry insiders, creative advertising minds and brands around a shared passion for contemporary car culture. Our mission is to elevate and broaden the reach of automotive culture. Show less

Led F1's global brand marketing initiatives for 3 years, throughout a key period of growth for the sport under Liberty Media, developing global brand campaigns & providing strategic marketing guidance to an ecosystem of 20 drivers, 10 F1 teams, 23 global race promoters, 60+ global broadcasters alongside multiple global partners & licensees. Key highlights include:- Launching 'Drive to Survive' docuseries on Netflix (Season 1, 2 & 3).- F1 Growth Strategy & Go-to-market plans in America… Show more Led F1's global brand marketing initiatives for 3 years, throughout a key period of growth for the sport under Liberty Media, developing global brand campaigns & providing strategic marketing guidance to an ecosystem of 20 drivers, 10 F1 teams, 23 global race promoters, 60+ global broadcasters alongside multiple global partners & licensees. Key highlights include:- Launching 'Drive to Survive' docuseries on Netflix (Season 1, 2 & 3).- F1 Growth Strategy & Go-to-market plans in America (leading up to Miami & Las Vegas GPs).- Development & roll-out of the #WeRaceAsOne ESG initiative.- Leadership & production of F1 pre-season content capture with all 20 drivers for 3 seasons, providing a refreshed 'look' for the F1 brand across the world.- Content production (films, promos, social assets) across 3x F1 seasons, with highlights including Lewis Hamilton's 7th World Championship celebration and F1's 70th Anniversary.- Production of F1's first ever Season Launch event in Melbourne, Australia (2019).- Project Pitlane content production, 10x F1 teams supporting the fight against COVID-19.- Partnership with COMPLEX & rapper A$AP Ferg: 'The Pit' 5-parts content series.- Chemical Brothers collaboration resulting in Grammy-nominated music video (We Got To Try).- Support & Delivery of F1 Festivals around the globe (LA, Sao Paulo, Chicago, Milan). Show less

Led ITV's marketing output across Sport, culminating in acclaimed work for the FIFA World Cup 2018 (Promax Europe Gold), the relaunch of ITV Racing to the channel (horse racing) and the launch of ITV Box Office (boxing pay per view channel). Other responsibilities included the management of the ITV News, Current Affairs, Factual and Factual Entertainment genres as well as leadership across the ITV Hub, ITV's multi-platform on demand offering. Highlights include:- Launch of ITV… Show more Led ITV's marketing output across Sport, culminating in acclaimed work for the FIFA World Cup 2018 (Promax Europe Gold), the relaunch of ITV Racing to the channel (horse racing) and the launch of ITV Box Office (boxing pay per view channel). Other responsibilities included the management of the ITV News, Current Affairs, Factual and Factual Entertainment genres as well as leadership across the ITV Hub, ITV's multi-platform on demand offering. Highlights include:- Launch of ITV Racing in 2017 (45% audience increase YOY) and ITV Box Office (PPV Channel). - Award winning campaigns for World Cup 2018, UEFA Euro 2016, Horse Racing (Grand National, Royal Ascot), 6 Nations, Tour de France and Roland Garros.- Innovation: 360 Highlights for Cheltenham and Grand National, VR 'In the gym with Eubank Jr' experience, Live streaming of the Grand National in Digital OOH, partnerships with Copa90 (The Fans Daily) and The F2.- News campaigns & strategy around General Elections, EU Referendum, and News at Ten. Show less

Lead Account Manager on Nike EMEA, working on various European and Global projects for Nike Football, Running and Women's categories. Responsible for the launch of the Nike Women #BetterForIt campaign across Europe (named by Guardian as one of the 5 most effective Social campaigns in 2015) and the production of multiple Nike "Just Do It" adverts. Whilst at W+K, I also worked on successful pitches for new accounts including TK Maxx and The BBC.

Johnnie Walker, Weetabix, Google, ASOS, Pirelli, Mentos/Vigorsol and Audi.Team manager across multiple leading category brands and iconic BBH accounts, including Johnnie Walker, Weetabix, Google, ASOS, Pirelli, Mentos/Vigorsol and Audi. During two successive years, BBH was named "Campaign Agency of the Year" and I was part of teams that created award-winning advertising work for Johnnie Walker "From the Future" (Keep Walking), Weetabix "Big Day" film series and ASOS "Urban… Show more Johnnie Walker, Weetabix, Google, ASOS, Pirelli, Mentos/Vigorsol and Audi.Team manager across multiple leading category brands and iconic BBH accounts, including Johnnie Walker, Weetabix, Google, ASOS, Pirelli, Mentos/Vigorsol and Audi. During two successive years, BBH was named "Campaign Agency of the Year" and I was part of teams that created award-winning advertising work for Johnnie Walker "From the Future" (Keep Walking), Weetabix "Big Day" film series and ASOS "Urban Tour".Additional activities:- I was part of the team in charge of "BBH Home Grown" for two years, a placement scheme that aims to find new and emerging talent for the agency - ultimately responsible for 4x direct hires.- I ran for a year "BBH Buzz", an advertising course in collaboration with the Roundhouse aimed at a group of 12 students from disadvantaged backgrounds. After 6x 2 hours sessions learning the basics of advertising, the students go on to spend one week at BBH to work on a brief for the Roundhouse with access to all of BBH resources, and ultimately presenting to the BBH and Roundhouse boards. Ultimately led to the creation of "Roundhouse Radio".- | was an integral part of BBH's "Culture Club" team for 4 years, running BBH's weekly cultural newsletter ("Out of Hours") and creating an internal music community “Beats Of the Week” which attracted to 400 active members across the entire BBH network in 2 years. Show less

Baileys, Google, Mentos, Unicredit, Unilever (Surf, Axe)- Responsible for the adaptation of Global TV, Print, and Digital advertising campaigns. - Management of a team of International Producers, TV admin and Creative Managers. - Daily interface with clients as regards all of their International adaptation requests.- Responsible for the adaptation of global TV, Print and Digital advertising campaigns.- Management of day-to-day account activities (billing, invoices… Show more Baileys, Google, Mentos, Unicredit, Unilever (Surf, Axe)- Responsible for the adaptation of Global TV, Print, and Digital advertising campaigns. - Management of a team of International Producers, TV admin and Creative Managers. - Daily interface with clients as regards all of their International adaptation requests.- Responsible for the adaptation of global TV, Print and Digital advertising campaigns.- Management of day-to-day account activities (billing, invoices, finance reporting, etc).Highlight: Unicredit UEFA Champions League sponsorship / adaptation, production & delivery of 450 films for 25 markets in less than a month. Show less

In November 2013, I spent a month in Brazil with BBH and The International Exchange (TIE) to support Grupo Ruas e Praças, an NGO which promotes empowerment for children and adolescents living on the streets of Recife, in Northeast Brazil. My mission was to help GR+P create communication materials that tell their story and show to possible partners or sponsors how important their work is. To do so, I partnered with film director Klaus Thymann and agency Melhor Communicaçao to create a 3… Show more In November 2013, I spent a month in Brazil with BBH and The International Exchange (TIE) to support Grupo Ruas e Praças, an NGO which promotes empowerment for children and adolescents living on the streets of Recife, in Northeast Brazil. My mission was to help GR+P create communication materials that tell their story and show to possible partners or sponsors how important their work is. To do so, I partnered with film director Klaus Thymann and agency Melhor Communicaçao to create a 3 mins film documentary, a new website for the NGO, and a poster campaign across Recife, all in just a month time in Brazil.Fundraising was an essential part of the project and so I created City of Good (www.cityofgood.me), a platform that saw some of our industry's best talents offering their time, talents and passions in some thrilling lotteries. Wine tasting with John Hegarty, mentorship from Nigel Bogle or copywriting lessons from David Kolbusz were some of them. I also curated thanks to friends and clients some great prizes to auction, including a Usain Bolt signed jersey, a sailing trip to Croatia and a JW Director's Blend bottle. All in all, the platform helped me raise £12,000 for the project which is the biggest fundraising ever done to date on T.I.E.Last but not least, I also organised a joint BBH & WK fundraising T.I.E. party in Shoreditch which sold 220 tickets and featured a live showcase from Danish artist MØ (at the time when she was up and coming, well before hitting a BILLION plays on Spotify with Major Lazer...) to thank people for their support and raise more money and awareness to the project. Show less

Pitch PR is a creative communications agency specialised in Sports PR and sponsorship. I started at Pitch via a two weeks work experience, that turned into a two months internship where I became Account Executive assistant.There I worked on a variety of accounts, that include the NBA, Heineken (Champions League and H-Cup sponsorships), England 2018 (World Cup bid), London 2012 Olympics, GB Standard Life BasketBall team, Eden Park and the Chelsea Football Club.

Account: Nissan Europe (ATL communications).Part of the International Coordination team, which manages the implementation of global integrated campaigns across 25 european countries, via 11 local TBWA agencies. - Project planning to ensure local work & local adaptations of central assets comply with central strategy and process and are delivered on time and on budget.- Provide central teams (agency and client) with relevant local market insights to feed central strategic and… Show more Account: Nissan Europe (ATL communications).Part of the International Coordination team, which manages the implementation of global integrated campaigns across 25 european countries, via 11 local TBWA agencies. - Project planning to ensure local work & local adaptations of central assets comply with central strategy and process and are delivered on time and on budget.- Provide central teams (agency and client) with relevant local market insights to feed central strategic and creative development.- Development of logistics and organisation tools to facilitate the asset and information sharing between local agencies, central team and clients. Show less

GOOM Radio is a digital platform which enables users and brands to create their own radio with personalised playlists, user-generated content, programming assistance and a unique HD sound. www.goomradio.fr- Development of Goom's initial business model based on 1) on-line advertising and 2) a B2B offer for brands which includes the creation of “on demand” radios and user-generated content- Preparation of presentations to CEO and Managing Director.- Community Management:… Show more GOOM Radio is a digital platform which enables users and brands to create their own radio with personalised playlists, user-generated content, programming assistance and a unique HD sound. www.goomradio.fr- Development of Goom's initial business model based on 1) on-line advertising and 2) a B2B offer for brands which includes the creation of “on demand” radios and user-generated content- Preparation of presentations to CEO and Managing Director.- Community Management: development of Goom's initial social medias strategy through Facebook and Twitter. Show less