International Business Executive B2B (Leader)
CurrentI lead the sales of industrial solutions (B2B) in America (North, Central and South) & Europe, for Grupo Nutresa's Coffee business, supported by a team of executives and commercial coordinators focused on value creation for both our clients and stakeholders. I also lead the development of new projects and I am in charge of creating and implementing the strategy in the region, with sales budgets of more than USD 30 million per year and contributing to a growth close to 100% in the last 5 years. I manage, along with my team, the relationship with sales agents such as industries, brokers and resellers, seeking to strengthen the relationship, develop new opportunities, and increase sales participation, where we have developed new key accounts and sustainable businesses, leveraged in the implementation of an own distribution network in USA