Nicolas G. Email & Phone Number

British Columbia, Canada

British Columbia, Canada

Victoria, British Columbia, Canada

Conceptualize, develop, implement and evaluate marketing and communication plans providing effective promotion and PR for BC Transit and its government partners. Direct contractors and internal design department to create graphics, photo and video material. Write and edit advertising and promotional copy, public notices and social media posts. Utilize surveys, focus groups, analytic data and marketing personas to effectively evaluate and target specific markets. Develop, organize and execute events including public consultations, visual displays, photo ops and filming sessions.

Provision of a range of projects for clients including visual and brand identity, print and digital design, apparel design, illustration and infographic design, website design, exhibit design and social media content creation.

Responsible for all marketing, communication and engagement initiatives from conception, to design, production, execution and reporting. Developed relatable brand voice and visual identity for Bookstore and coffee shop. Hired and supervised social media assistant, web development co-op students and coffee shop staff. Performed performance reviews, discipline, scheduling, leave and budget approvals. Managed e-commerce website with high traffic; directed web staff on priorities for development of custom CMS platform using analytics as guide. Managed Facebook and Instagram social media channels, email campaigns; implemented strategies that significantly grew subscriber base. Developed annual MarCom plan and monthly reports. Regularly presented updates at staff meetings and to executive team. Provided marketing and design support to wider UVic community. Managed online reviews and created response plan for customer feedback.

Independently managed all operations for the UVic Printing Services wide format division. Developed and maintained unique brand identity and implemented marketing and sales strategy across campus employing custom website, social media, trade show booths, digital signage and sales promotions. Trained and supervised permanent and casual staff and contractors. Provided design seminars to students, staff and faculty. Provided graphic design, display design, prepress and production services to UVic departments, students and off-campus clients.

Victoria Bc Canada

Produced all graphic design, site surveys, proof sheets and technical diagrams for projects. Presented concepts to clients, incorporated feedback and developed designs to meet their vision. Designed visual identities and branding packages including displays, exhibits, advertisements, vehicle graphics, indoor and outdoor signage and a range of print media.

Victoria Bc Canada