1. Customer-oriented Marketing Plan (design and execution).2. Coordination and development of marketing strategies for coatings division.3. Brand positioning of Glasurit® and Limco®, with an orientation to each target segment and final consumers.4. Management of Business and Market Intelligence for the division.5. Pricing lists development and management, based on consolidated margins for BASF and current situation of the market, allowing a global profitability for the business.6. Design and implementation of trade marketing strategies.7. B2B Networking to enforce existent alliances and to build new market and business opportunities.8. Strategic marketing support on the design of the Annual Commercial Policy, oriented to strategic clients in Colombia and Ecuador, ensuring sales budget and increasing market share.9. CRM Strategic development.

1. Planning and coordination of key accounts (Customer Teams) for Colombia, Ecuador, and Venezuela.2. Coordination of corporative actions of the different business units, ensuring a sustainable and strategic management of Customer Teams and KA for Colombia, Ecuador, and Venezuela.3. Planning strategic actions defined for the industry teams, to achieve sales growth for Colombia, Ecuador, and Venezuela.4. Monitoring projects of a short and medium term for Colombia, Ecuador, and Venezuela.5. Coordination of strategic action for cross-business-unit initiatives in Colombia.6. Development of monthly analysis of variables by industry presented to the managerial board.

1. Leadership and management of the packaging industry team for the South American Business Center North (BCN).2. Planning and execution of the Packaging Industry Team budget for the BCN.3. Follow-up and control of projects of the packaging industry until final execution for the BCN.4. Coordination and development of marketing strategies for the Packaging Industry Team within involved units in the South American Business Center North.

1. Marketing planning.2. Sales analysis and market trends.3. Planning and elaboration of trade marketing strategies.4. Budget planning.5. Marketing planning for middle distributors and trade marketing.

1. Logistics department set-up.2. "Cristo Rey" event and brand awareness.3. Data mining and database building.4. Responsible for Missions' central office opening.

Trabajo con un grupo de jóvenes de diferentes colegios de Bogotá en un Diplomado de Liderazgo. El Diplomado consiste en compartir con diferentes líderes colombianos que han impactado la realidad colombiana mediante su liderazgo positivo. De igual manera, se desarrollan una serie de dinámicas de trabajo en equipo y elocuencia, para ayudar a los participantes a potenciar sus capacidades y habilidades como líderes.