Responsible for developing and delivering insights around customers, competitors, and markets for the Joint Replacement division.

- Conduct market analysis and customer segmentation studies for primary business offerings- Develop and implement decision support system for data gathering and mining- Perform competitive and market analytics to support strategic planning and business development- Support establishment of new processes to accelerate business development- Create long-term roadmaps to support and prioritize short- to mid-term research activities based on business needs and blindspots- Develop a deep understanding of customer unmet needs, expectations, perceptions, and behavior drivers

- Conduct market analysis and customer segmentation studies for primary business offerings- Develop and implement decision support system for data gathering and mining- Perform competitive and market analytics to support strategic planning and business development- Support establishment of new processes to accelerate business development

As a member of the front end innovation team at Sagentia, I have worked as a consultant and project manager in a broad range of projects across the medical, consumer, and industrial sectors. Project types have included:- Identifying unmet needs through "voice of the customer" and other ethnographic research techniques- Creating and validating new, technically feasible concepts to address unmet needs- Identifying and assessing new market opportunities- Scouting and commercializing new technologies- Landscaping IP spaces and performing technical IP due diligence- Facilitating workshops, training sessions, and brainstorming activitiesI am specialized in the medtech sector, but have additional experience in food and beverage, FMCG, and industrial products

- Formed a new venture around an innovative spinal implant for reinforcing pedicle screw systems in osteoporotic patients- Secured ~$75,000 in early stage funding through the NCIIA Advanced E-Team Grant and various business plan competitions, including the Wharton Business Plan Competition- Developed business strategies around intellectual property filing, regulatory and reimbursement environment, and product commercialization