Nicola Smith Email & Phone Number

Atlanta, Georgia, United States

- Lead user and customer experience strategy for Fortune 500 brands across multiple verticals such as Automotive, Technology, Healthcare, Retail, Energy, Transportation,and Manufacturing among others.- Generate strategies to deliver consistent and seamless customer experiences across multiple channels, including online platforms, social media, mobile apps, and physical retail.- Oversee the integration of digital solutions and technologies to enhance customer engagement and streamline processes.- Develop and deploy mixed-methods approach to gathering both generative and evaluative insights on designs and concepts including in-lab and field studies, online surveys, usability testing, moderated and unmoderated remote testing, participatory design, customer journey mapping, personas, benchmarking, heuristic evaluations, in-depth user interviews,and stakeholder interviews.- Establish and drive efficient strategies for scoping research, execution, visual storytelling and utilization of findings and artifacts to ensure alignment and action across internal partners and client teams.- Build customer personas and user journeys based on data insights to improve understanding of target audiences and inform personalized strategies.- Collaborate with the brand, product, design, development, media, and vertical specific teams to bring insights to life throughout the concepting and development process.- Act as SME for customer and user experience design strategy and research across the organization. - Analyze and synthesize data from a myriad of sources to quickly identify and convey user insights that guide marketing strategy and product design.- Design and facilitate Strategy, Design, Stakeholder and Product workshops.Develop thought-leadership content including blog posts, whitepaper, webinars, presentations and workshops around customer experiences and experience design.

Greater Atlanta Area

Primary lead for all brand and marketing innovation research, insights, and strategy projects and accounts. Developed research and discovery framework and grew insights-related capabilities across B2B, B2C clients. - Managed client relationships to drive business growth, increasing overall ROI by 112% YOY in the first year and 70%+ YOY for the following 3 years. - Developed brand positioning and strategy for B2B and B2C brands which included brand vision, mission, goals, values, tag-line, tone-of-voice, target personas, look & feel, logo and go-to-market strategy. - Led development and implementation of omni-channel marketing strategies and campaigns including owned, earned and paid media, across digital and traditional media channels including social, DOOH, web and mobile, print, radio, TV, and events. - Produced brand, industry, and marketing insights deliverables such as personas, journey, competitive research, market assessments and trends reports to help guide brand, marketing and product strategy.

Atlanta, Ga

Responsible for oversight of all research and insights needs for Fullscreen’s B2B sales and marketing teams, helping to guide overall business and marketing strategy. - Drove company wide strategy for Fullscreen’s 2015 go-to-market sales narrative based on both syndicated and proprietary research and data. - Leveraged campaign data and insights to increase average deal size and total sales revenue by 82% and 64% respectively YOY.- Identify and build data-focused business pitches around potential target accounts as well as up-sell & optimization opportunities with existing clients increasing YOY deal close rate by 46.48%.

Greater Atlanta Area

Led strategic and account functions for primary clients within the retail, telcom, CPG verticals by creating narrative brand campaigns that leveraged Tumblr’s storytelling capabilities.- Drove account growth in relation to revenue, number of clients and number of LOBs within specific brands. - Doubled number of LOBs active on the platform within the first 6 months of 2014.- Tripled quarterly revenue across key accounts.- Closed Tumblr’s largest upfront advertising deal for 2014 with a total revenue of $1.6M.

Atlanta, Ga

Developed and built the agency’s Digital Innovation practice incubating new service offerings that leveraged current, emerging and future trends in human behavior, technology and media along with data-drive insights to create innovative client campaigns and digital experiences. - Owned and drove filling the digital innovation pipeline growing the practice to ensure inclusion of Digital Innovation team members across all client projects and initiatives. - Developed and delivered new services, capabilities and solution to internal stakeholders and clients in emerging areas such as social, mobile, gaming, DOOH, agile development, influencer marketing, experiential, connected devices, 2nd screen, wearables etc. - Oversaw agency growth in mobile from $480K in 2011 to over $2MM in 2012.- Drove agency growth through thought-leadership around innovation and emerging opportunities in the digital marketing space via speaking engagements, agency events, white papers, POVs, webinars, blog posts and various social media platforms. - Built partnerships with various academic institutions, start-ups, technology providers, industry publications, research organizations and non-competitive agencies in order to expand internal capabilities and grow current client base. - Acted as SME for innovation, social, mobile and emerging technology in the new business pitch process.

Supervisor for team of trend-spotters and strategic researchers including 10 direct and 2 indirect reports accountable for research and implementation of lifestyle, marketing, media, digital and consumer technology trends along with strategic research.

Supervisor of the Emerging Trends department. Responsible for research and strategy around emerging technologies, media platforms and user behavior.

Instructor of the Digital 1 course at the Creative Circus. This course focuses on introducing students to the vast world of digital advertising and educating them on different ways to approach the digital landscape strategically. We cover all digital channels including mobile, digital signage, social media, online content, digital and physical intersection etc. The overall object of the class is to provide students with the necessary skills to see the potential in all emerging technologies and media platforms.

Anthropology, Film

Education record

Education record

Education record