Senior Ai Program Advisor
Current
Jul 2024 - Present
AeroLeads people directory · profile
Nicola Smith Email & Phone Number
Human-Centered AI Strategy Leader | Design-Thinking Facilitator | Futurist
at
Southwest Airlines
1 work email found
@perficient.com
6 phones found area 770, 310, 404, and 424
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Human-Centered AI Strategy Leader | Design-Thinking Facilitator | Futurist
Location
Atlanta Metropolitan Area, United States, United States
Company size
Who is Nicola Smith? Overview
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Quick answer
Nicola Smith is listed as Human-Centered AI Strategy Leader | Design-Thinking Facilitator | Futurist at Southwest Airlines, a company with 27930 employees, based in Atlanta Metropolitan Area, United States, United States. AeroLeads shows a work email signal at perficient.com, phone signal with area code 770, 310, 404, 424, and a matched LinkedIn profile for Nicola Smith.
Nicola Smith previously worked as Senior AI Program Advisor at Southwest Airlines and Customer Experience Strategy & Insights Consultant at Perficient. Nicola Smith holds Anthropology, Film from Georgia State University.
Company email context
Email format at Southwest Airlines
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{first}.{last}@perficient.com
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AeroLeads found 1 current-domain work email signal for Nicola Smith. Compare company email patterns before reaching out.
Profile bio
About Nicola Smith
Throughout my 17-year career in marketing and customer research, I’ve had the opportunity to be a change agent and strategic innovator, addressing challenges across multiple business verticals and brand categories, from creating campaigns that drive millions of engagements to re-imagining global brands for future growth.► As REBEL & REASON’s Principal consultant, I helped to double the company’s annual revenue for 3 years in a row by developing a proprietary framework for brand and marketing strategy. ► At Fullscreen, my strategic insights and creative brainstorming led to the creation of Snapper Hero and Summer Break, two first-of-a-kind social media content campaigns for AT&T that garnered over 130 Million impression across social channels and 15 Million views on YouTube respectively. ► As the VP of Emerging Trends and Strategic Innovation at Engauge, I led the strategy and development of a number of first-to-market initiatives including Chick-Fil-A’s Mobile Ordering App, Verizon’s Star Trek AR Campaign, and Nike’s Smart Mirror technology for women’s running. ► While at Tumblr, I doubled the number of LOBs active on the platform, tripled quarterly revenue across key accounts and closed the platform’s largest upfront advertising deal for $1.6M within the first 6 months. Whether it’s redefining heritage brands or growing the next generation of marketing and insights leaders, I’ve helped to strengthen global brands and championed the strategic integration of emerging technology: ► I built a 15-person innovation, trend spotting and strategy team from the ground up at Moxie, up-leveling next-generation talent, hiring trained futurists and developing new capabilities for the agency. ► While I was VP of Emerging Trends and Strategic Innovation at Engage, I hired and built our mobile marketing and app development team, creating new capabilities and offerings which allowed the agency to increase mobile revenue by 316% over 1 year.
Listed skills include Mobile Marketing, Digital Marketing, Social Media, Social Media Marketing, and 25 others.
Current workplace
Nicola Smith's current company
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Southwest Airlines
14 roles
Nicola Smith work experience
A career timeline built from the work history available for this profile.
Customer Experience Strategy & Insights Consultant
- Lead user and customer experience strategy for Fortune 500 brands across multiple verticals such as Automotive, Technology, Healthcare, Retail, Energy, Transportation,and Manufacturing among others.- Generate strategies to deliver consistent and seamless customer experiences across multiple channels, including online platforms, social media, mobile apps.
Mar 2021 - Jul 2024
Principal Consultant
Primary lead for all brand and marketing innovation research, insights, and strategy projects and accounts. Developed research and discovery framework and grew insights-related capabilities across B2B, B2C clients. - Managed client relationships to drive business growth, increasing overall ROI by 112% YOY in the first year and 70%+ YOY for the following 3.
Jun 2016 - Jan 2022
Director, Research & Insights
Responsible for oversight of all research and insights needs for Fullscreen’s B2B sales and marketing teams, helping to guide overall business and marketing strategy. - Drove company wide strategy for Fullscreen’s 2015 go-to-market sales narrative based on both syndicated and proprietary research and data. - Leveraged campaign data and insights to increase.
Jan 2015 - Feb 2016
Brand Strategist
Led strategic and account functions for primary clients within the retail, telcom, CPG verticals by creating narrative brand campaigns that leveraged Tumblr’s storytelling capabilities.- Drove account growth in relation to revenue, number of clients and number of LOBs within specific brands. - Doubled number of LOBs active on the platform within the first.
Nov 2013 - Dec 2014
Vp, Mobile & Strategic Innovation
Engauge
Developed and built the agency’s Digital Innovation practice incubating new service offerings that leveraged current, emerging and future trends in human behavior, technology and media along with data-drive insights to create innovative client campaigns and digital experiences. - Owned and drove filling the digital innovation pipeline growing the practice.
Aug 2011 - Oct 2013
Vp, Business Development
Dec 2010 - Aug 2011
Vp, Emerging Trends And Insights
Supervisor for team of trend-spotters and strategic researchers including 10 direct and 2 indirect reports accountable for research and implementation of lifestyle, marketing, media, digital and consumer technology trends along with strategic research.
Dec 2009 - Dec 2010
Supervisor Of Emerging Trends
Supervisor of the Emerging Trends department. Responsible for research and strategy around emerging technologies, media platforms and user behavior.
Jul 2009 - Dec 2009
Trend Spotter
Apr 2008 - Jun 2009
Account Executive
Apr 2007 - Mar 2008
Instructor - Digital 1
Instructor of the Digital 1 course at the Creative Circus. This course focuses on introducing students to the vast world of digital advertising and educating them on different ways to approach the digital landscape strategically. We cover all digital channels including mobile, digital signage, social media, online content, digital and physical intersection.
Mar 2009 - Jun 2010
Assistant Account Executive
Ground Rush Media
Feb 2006 - Mar 2007
Programming And Operations Assistant
Jefferson Pilot Communications - Radio Division
Jan 2004 - Feb 2006
Team & coworkers
Colleagues at Southwest Airlines
Other employees you can reach at southwest.com. View company contacts for 27930 employees →
AM
Andrew Mitchell
Colleague at Southwest Airlines
Dallas-Fort Worth Metroplex, United States
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DC
Dennis Cortez
Colleague at Southwest Airlines
Sacramento, California, United States, United States
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DF
Dave Fischer
Colleague at Southwest Airlines
Dallas-Fort Worth Metroplex, United States
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JR
Jyoti Rai
Colleague at Southwest Airlines
Dallas, Texas, United States, United States
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GS
Greg Schebel
Colleague at Southwest Airlines
Orlando, Florida, United States, United States
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CP
Cynde Palomino
Colleague at Southwest Airlines
Mesquite, Texas, United States, United States
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TY
Tasha Younger
Colleague at Southwest Airlines
Murfreesboro, Tennessee, United States, United States
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TC
Tom Chromy
Colleague at Southwest Airlines
Homer, Illinois, United States, United States
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EA
Elise Abruzzo
Colleague at Southwest Airlines
Jacksonville, Florida, United States, United States
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SE
Stephanie Evans
Colleague at Southwest Airlines
Pearland, Texas, United States, United States
View →
Andrew Mitchell
Colleague at Southwest Airlines
Dallas-Fort Worth Metroplex, United States
View →
DC
Dennis Cortez
Colleague at Southwest Airlines
Sacramento, California, United States, United States
View →
DF
Dave Fischer
Colleague at Southwest Airlines
Dallas-Fort Worth Metroplex, United States
View →
JR
Jyoti Rai
Colleague at Southwest Airlines
Dallas, Texas, United States, United States
View →
GS
Greg Schebel
Colleague at Southwest Airlines
Orlando, Florida, United States, United States
View →
CP
Cynde Palomino
Colleague at Southwest Airlines
Mesquite, Texas, United States, United States
View →
TY
Tasha Younger
Colleague at Southwest Airlines
Murfreesboro, Tennessee, United States, United States
View →
TC
Tom Chromy
Colleague at Southwest Airlines
Homer, Illinois, United States, United States
View →
EA
Elise Abruzzo
Colleague at Southwest Airlines
Jacksonville, Florida, United States, United States
View →
SE
Stephanie Evans
Colleague at Southwest Airlines
Pearland, Texas, United States, United States
View →
4 education records
Nicola Smith education
Anthropology, Film
Education record
George Walton High School
Education record
George Walton High School
Education record
Greenfield Hebrew Academy
FAQ
Frequently asked questions about Nicola Smith
Quick answers generated from the profile data available on this page.
What company does Nicola Smith work for?
Nicola Smith works for Southwest Airlines.
What is Nicola Smith's role at Southwest Airlines?
Nicola Smith is listed as Human-Centered AI Strategy Leader | Design-Thinking Facilitator | Futurist at Southwest Airlines.
What is Nicola Smith's email address?
AeroLeads has found 1 work email signal at @perficient.com for Nicola Smith at Southwest Airlines.
What is Nicola Smith's phone number?
AeroLeads has found 6 phone signal(s) with area code 770, 310, 404, 424 for Nicola Smith at Southwest Airlines.
Where is Nicola Smith based?
Nicola Smith is based in Atlanta Metropolitan Area, United States, United States while working with Southwest Airlines.
What companies has Nicola Smith worked for?
Nicola Smith has worked for Southwest Airlines, Perficient, Rebel & Reason, Fullscreen, Inc, and Tumblr.
Who are Nicola Smith's colleagues at Southwest Airlines?
Nicola Smith's colleagues at Southwest Airlines include Andrew Mitchell, Dennis Cortez, Dave Fischer, Jyoti Rai, and Greg Schebel.
How can I contact Nicola Smith?
You can use AeroLeads to view verified contact signals for Nicola Smith at Southwest Airlines, including work email, phone, and LinkedIn data when available.
What schools did Nicola Smith attend?
Nicola Smith holds Anthropology, Film from Georgia State University.
What skills is Nicola Smith known for?
Nicola Smith is listed with skills including Mobile Marketing, Digital Marketing, Social Media, Social Media Marketing, Social Marketing, Advertising, Marketing, and Mobile Devices.
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