Identify key consumer insights and convert them into business strategies. Training of executives in knowledge of emerging markets. Internationalization of offer (Colombia, Ecuador, Mexico)

Teacher. Creator of content and educational materials. Investigator. Thesis Advisor. Evaluator ULIMA Faculty of Business. International Business Career. Marketing career ✔️ "Digital Business" ✔️ "Consumer Anthropology" UPC Posgraduate & Undergraduate. Faculty of Communication and Marketing. Faculty of Communication and Advertising. Faculty of Psychology ✔️ Thesis Counseling ✔️ Sociology of Communication ✔️ ESAN Undergraduate Behavioral Change Workshop. Faculty of Communication and Marketing. Faculty of Communication and Advertising. Faculty of Psychology ✔️ Thesis Counseling ✔️ Sociology of Communication ✔️ Behavioral Change Workshop PUCP Postgraduate: Master of Communication. ✔️ Undergraduate Consumer Anthropology. Faculty of Communication. ✔️ Advertising Workshop ✔️ Undergraduate Thesis. Faculty of Management ✔️ Qualitative Research ✔️ISIL Thesis Faculty of Marketing. Faculty of Communication ✔️ Consumer Insights ✔️ Qualitative Research

Anthropology faculty

Author https://bookboon.com/es/nicolas-ortiz-esaine-author1. Ortiz, N. (2021). Etnomarketing: cultura come estrategia. Bookboon, Londres. Etnomarketing” 2. Ortiz, N. (2021). Pandemia de Cambios: tendencias y oportunidades. Bookboon, Londres. “Pandemia de Cambios”3. Ortiz, N. (2021). Tribus de Consumo: de consumidores a fanáticos. Bookboon, Londres. “Tribus de Consumo” 4. Ortiz, N. (2022). De Pe a Pa: Manual de Marketing Clásico. Bookboon, Londres. “De Pe a Pa5. Ortiz, N. (2022). Consumidor en la Estrategia: Conversando con el creador del método EtnoMarketing. Bookboon, Londres. Consumidor en la Estrategia6. Ortiz, N. (2022). Código Cultural: Antropología de Consumo. Bookboon, Londres. Código Cultural

Course "Social and Political Marketing"

Focused on growing business. We understand the client's business and the challenge it faces. And this differentiates us from the typical Market Research. We design and execute research projects to answer the key questions of the challenge. We recommend strategic and executable actions in the business, inspired by the lessons learned. Among our clients we have Alicorp, Laive, San Fernando, Oxxo, Samsung.

Design of Graduate Programs - Administration

"Thesis" "Interactive Digital Campaigns" "Innovation"

Teacher. Innovation Lab

• Design of value proposals (business models, products, campaigns, social projects) based on the understanding of the behavior and insights of the target audience.• Plan and apply research processes of trends, industry, market, users (interviews, hyperloops, tests, mapping, use cases, who is who, stakeholders).• Management of qualitative and quantitative research projects, tool development, field application and supervision, statistical and qualitative analysis, reporting, advice and action strategies.• Business training in Consumer Insights, Culture and Market.• Personal Consulting. Service to Other Research and Advertising Agencies• Achievements: Study and design of business model: convenience retail in ALAC (CocaCola Retailing Research Council. Adoption of digital money in emerging sectors ALAC (MasterCard).o International Clients: Coca Cola (USA), Mead Johnson (Mex), U. Wisconsin, U. Bournemonth (UK), U. St. Edwards (USA), UAI (Chi), Colperu (Col), CC. Santa Fé (Col), La Fabril (Ecu), TraceCoffee (USA), EmBARKadero (USA).o National Clients: Agro (Greenbox, Misti), Banking (Confianza, Edyficar, Mastercard, Scotiabank, Hermes), Construction (Aceros Arequipa, Betania, CPP, Gerpal, Los Portales, Inarco, Origin, Qroma, Siderperu, Volterra), Consumption Massive (Coca - Cola, Confiteca, Costa, Gloria, La Fabril, Martini, Nestlé), Education (Educa, Esan, Gerens, UNI, PUCP, UPC, UPCH, USIL, SGS academy), Farma (Abbot, Mead Johnson, Pfizer ), Mining (Southern Peaks, Bambas), Fashion (Belcorp, Colloky, Unique), Retail (Allyku, Cencosud, Germsa, Primax, Quimera), Services (Colperu, Estudio Ferreyros, Estudio Muñiz, Touring)o Status (PCM, MinJus, MinPro, MiDis, MinConst, Fonafe, Sunat, Essalud)o ONGS - COOPERANTS: ABA (sowing water), Action for Children, ANPE, CAPLAB, CreaMusica, Promujer, Save The Children, Terre des Hommes, Terra Nuova, UNICEF, European Union, WWF.

Innovation / Critical Analysis / InsightsTEACHING - Master in Marketing Management and Commercial Management (Consumer Psychology) / Diploma in Consumer Psychology / EEG Consumer Psychology / Adviser and Jury of Thesis in Communications and MarketingINTERNATIONAL CONFERENCES - Jean Moulin Business School - Lyon 3 University - France - Insights for Innovation IIEX LATAM (ANDA - APEIM) - International Society of Market and Development ISMD - ASPROMER (Colombia) - ALAIC Asoc. Lat. of Investigators in Communication

8G+ Innovative Entrepreneurship Contests and 8G Dynamic Entrepreneurship

Training in Business Innovation for the "EmprendeJoven and #MercadoLima" program Design and Development of Business Quality Seal

Civil Association for social assistance, education and promoting scientific and cultural development aimed at the development of human and productive capacities, the promotion of employment and the strengthening of actors • Project: “Strengthen the capacities of CSOs, local authorities and other actors, in the processes of reconstruction, rehabilitation, income recovery and creation of decent livelihoods, in the most affected districts of the Provinces of Chincha and Pisco (Ica Region)”. • Project: “Program for Training and Strengthening the Capacities of Vulnerable Women and Youth for their labor inclusion in the peri-urban areas of Eastern Lima.” • Strengthen the commercialization and marketing capabilities of small beneficiary producers, according to the approved training plan. • Identify events (fairs) of national and international scope conducive to the promotion and commercialization of products with added value. Manage participation and accompany producers in the process. • Prepare a business plan, with special emphasis on commercial and financial aspects, for each group of producers

INTERNATIONAL CONFERENCES- Jean Moulin Business School - Lyon 3 University - France"Consumer behavior for Innovation" "Digital mindset for business innovation""EthnoMarketing for emerging markets"- CLADEA 19 - Congress of Latin American Schools of Administration- TALKIN 19 - ANDA Research Congress - APEIM - ESOMAR- Nueva Granada Military University (Colombia)- Sacred Heart University (Puerto Rico)- Insights for Innovation IIEX LATAM (ANDA - APEIM)- International Society of Market and Development ISMD- ASPROMER (Colombia)- ALAIC Asoc. Lat. of Researchers in CommunicationNational:- USAN (Huaraz) - UPT (Tacna)Lime:- UNMSM - UNAC - UNFV - UNIFE - ULIMA - USMP - ESAN - UP - PUCP - UPC - UCSUR - ISIL - IDAT - SISE

1. BestCable channel. Interviewer. "Ella El" Program 2. El Comercio. Interviewed. "They launch a commercial platform for entrepreneurs in Ica" 3. Diario Gestión. Interviewed. "Consumer Tribes". 4. Peru21. Analyst. Electoral Fragmentation. 5. RPP. Interviewed. “Millennial Labor Culture” 6. Radio el Deber, Bolivia. "Latin American social context" 7. Black Market. Interviewed. "EtnoMarketing Book" "Intuition" 8. Code. Interviewed. Consumer Tribes 9. Miraflores TV. Interviewed. "Political marketing"

We connect communities and ecological consumers, in one click. We create #CollectiveMarks to improve the lives of communities and cities. We advise on the marketing of Agro Ecological products. We build competencies in producers and awareness in consumers. We work with families and communities from the Coast, Sierra and Selva. And we accompany them to achieve their arrival in the capital and international markets

Facultad de Psicología✔️ Consumer Insights

Association that brings together producer communities from 20 regions of the Coast, Sierra and Selva; promoting inclusive agriculture, market opening and the Frutos de la Tierra collective brand• Commercial plan (marketing and digital marketing) as well as the Company's Annual Sales Plan and submit it to General Management for its corresponding approval.• Market research studies and / or surveys, in order to analyze market trends and competition, among others.• Marketing plan of the company and supervise the execution of the same that will be in accordance with the established objectives, among the most important, profitability and customer satisfaction.• Achievements: Sales for 10 million soles. Corporate deal with Acurio group. Launch of the commercial platform and collective brand Frutos de la Tierra

Master of Communications✔️ Anthropology of ConsumptionFaculty of Communications✔️ Advertising Workshop Management✔️ Qualitative research

Diseño, desarrollo de herramientas, moderación, análisis, presentación y creación de estrategias.

Mixed Studies Analyst: qualitative / quantitative - Qroma Pinturas - Casinelli home finishes - Quimera Mall (Arequipa)

- Analysis of macroeconomic variables and the sector - Monitoring of competition at a commercial level - Analysis of potential customers and market opportunities - External and Crisis Communication - Management of ISO Quality Program Communication

- Management of marketing and market research: - Customer service management - Corporate communication - Internal communication - Training in quality of service Achievements: new logo and image, revalidation of ISO certificate, remodeling of new WEB page, organizational climate

- Management of clients accounts - Launches, press contact, notes, events, spokesperson training, results reports, publications, internal communication. - Clients: GLORIA group, ELEKTRA, ABBOTT, EXSA, Estudio Muñiz. - Achievements: Multi-brand launch Gloria, campaign to grow, crisis management: product, ecology, labor, tender, relationship with the community.